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Smart Book for Smart Leaders
on March 16, 2010
Ed Hess asserts that the business community--our whole economy, really--has been driven by a pervasive myth about growth: that it can be continuous and smooth...and that companies should be valued according to their ability to achieve results that fit such a curve. In Smart Growth, Professor Hess names this myth and makes the reader conscious of not only its pervasiveness but also its tragic impact on businesses, communities, individuals, and society. Then Professor Hess delivers compelling research--his own and others--that kills the growth myth. Just obliterates it. Now, if CEOs want to run their businesses according to that myth, they had better hope that nobody in and around their companies reads this book...
...Or maybe they should hope that many do read Smart Growth. That way there will be people around them equipped with a mindset--and research-based frameworks and examples--that can re-orient their companies before the "grow or die" mentality cripples or kills them.
Smart Growth provides hope and handles for smart leaders who want to build better companies and a better world. It deserves a wide reading as a significant and original contribution to that cause. I have already started giving it to our firm's clients. The reaction from a business leader just today: "This just makes sense. This is how I think and how I want to run the business." May such readers and leaders multiply smartly.