"Hurwitz deftly dissects dozens of winners and losers in the constantly churning tech industry, and offers concrete advice for entrepreneurs wanting to achieve and sustain success." --Don Tapscott, author, Wikinomics and Macrowikinomics
"Judith Hurwitz is known for her talent at anticipating technology trends--and communicating their importance to business leaders. She's done it again." --Marc Benioff, Chairman & CEO, salesforce.com and author, Behind the Cloud
"Want to create a revolution, empire, industry standard? Read this book. It provides the formula for smarts + luck." --Christine Comaford, CEO Coach and author of Rules for Renegades
Judith provides valuable lessons on building sustainable technology companies and reminds us that initial spectacular market opportunities and brilliant execution are just table stakes --Ann Winblad, Managing Director, Hummer Winblad Venture Partners
From the Inside Flap
"Want to create a revolution, empire, or industry standard? Read this book. It provides the formula for smarts + luck."
CHRISTINE COMAFORD author, Rules for Renegades
TO BE SUCCESSFUL IN ANY HIGHLY competitive market, you have to be smart, but you also have to be lucky enough to be at the right place at the right time. And you have to be smart enough to realize which you are.
Using her insider experiences with hundreds of successful and failed technology companies over three decades, two bubbles, and one burst, Judith Hurwitz shows how the most successful entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, or fail to make the changes needed to sustain leadership.
Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Brimming with real-world lessons based on well-tested principles, this groundbreaking book explores why lightning doesn't strike twice; how to supplant market leaders; how to walk away from legacy products; how to avoid lemming-like conformity; why promising technologies fail; how to gain, win, and retain customers; and how floundering companies can come back from near-death experiences.
Informative and highly detailed, Smart or Lucky? is a key resource for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.