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Smart or Lucky?: How Technology Leaders Turn Chance into Success Hardcover – May 24, 2011
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"Smart or Lucky? takes you on a fun ride through the information technology industry. Judith Hurwitz brings together a wealth of personal experience..." --Steve Mills, Senior Vice President and Group Executive, Software & Systems, IBM
"Hurwitz deftly dissects dozens of winners and losers in the constantly churning tech industry, and offers concrete advice for entrepreneurs wanting to achieve and sustain success." --Don Tapscott, author, Wikinomics and Macrowikinomics
"Judith Hurwitz is known for her talent at anticipating technology trends--and communicating their importance to business leaders. She's done it again." --Marc Benioff, Chairman & CEO, salesforce.com and author, Behind the Cloud
"Want to create a revolution, empire, industry standard? Read this book. It provides the formula for smarts + luck." --Christine Comaford, CEO Coach and author of Rules for Renegades
Judith provides valuable lessons on building sustainable technology companies and reminds us that initial spectacular market opportunities and brilliant execution are just table stakes --Ann Winblad, Managing Director, Hummer Winblad Venture Partners
From the Inside Flap
"Want to create a revolution, empire, or industry standard? Read this book. It provides the formula for smarts + luck."
author, Rules for Renegades
TO BE SUCCESSFUL IN ANY HIGHLY competitive market, you have to be smart, but you also have to be lucky enough to be at the right place at the right time. And you have to be smart enough to realize which you are.
Using her insider experiences with hundreds of successful and failed technology companies over three decades, two bubbles, and one burst, Judith Hurwitz shows how the most successful entrepreneurs understand the value of the combination of luck and smartsand make it work for them. Those who fail are the ones who may be lucky but get compla- cent, believe they're the smartest players in the market, or fail to make the changes needed to sustain leadership.
Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Brimming with real-world lessons based on well-tested principles, this groundbreak- ing book explores why lightning doesn't strike twice; how to supplant market leaders; how to walk away from legacy products; how to avoid lemming-like conformity; why promising technologies fail; how to gain, win, and retain customers; and how floundering companies can come back from near-death experiences.
Informative and highly detailed, Smart or Lucky? is a key resource for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.
Top customer reviews
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I started reading Smart and Lucky with no expectations, but found it to be tremendously helpful in creating context as to why some companies succeed while others have failed. With the massive disruption taking place in business models within and without the technology industry, Smart and Lucky is timely. It will help many technology executives to navigate change. From putting "cloud" "mobile" and "social" into perspective, to creating contrast between old and new, "Smart and Lucky" nails it. We are having our entire management team read it to create a framework for strategic reference.
You could repeat the mistakes made by some of the companies in the case studies. Or you can read the book. My suggestion - read the book. There aren't many that I put on the required reading list, but Smart and Lucky is on mine.
I've been building startups for 20 years, some very successful, some not so -- I wish I had had Judith's book way back then. Judith Hurwitz is a technology industry analyst to whom large and small companies listen to for advice. I'm going to buy a stack of this book and give them to my team, it will be a modest investment compared to the wealth of immediately usable information in the book.
Tiffany Tuell, President, Malama Loyalty Inc.
History does have a way of repeating itself. This book has some valuable history lessons that we can see being applied today...