- Series: Smart Things to Know About (Stay Smart!) Series (Book 27)
- Paperback: 320 pages
- Publisher: Capstone; 1 edition (February 12, 2007)
- Language: English
- ISBN-10: 1841125857
- ISBN-13: 978-1841125855
- Product Dimensions: 6.9 x 1 x 8.3 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #15,161,125 in Books (See Top 100 in Books)
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Smart Marketing (Smart Things to Know About (Stay Smart!) Series) Paperback – February 12, 2007
From the Inside Flap
Smart books are essential primers to the key issues facing businesspeople. they are practical and action-oriented, providing instantknowledge for ambitious and information-hungry professionals whowant to make a lasting impression throughout their career. Smartbooks are designed to give killer approaches to key businesssubjects, and deliver sound principles in a style that is bothinformative and has attitude. they are the perfect resource fortime-starved business people everywhere!
Each smart book contains icons, features and signposts to helpyou quickly use the ideas in your career and business:
- Smart Things to Say
Gives you inside tips and tricks
- Smart Quotes
What the experts say
- Smart People to Have on Your Side
Make friends with the gurus
- Killer Questions
Ideas to make your colleagues jump
- Smart Voices
Real People from Smart Companies
- Smart Answers to Tough Questions
Help you stay out of trouble and ahead of the game
From the Back Cover
Most people think that marketing has entered a new era thanks tothe Internet, e-commerceand the worldwide explosion incommunications and computing infrastructure. They’re probablyright, but smart marketers know that even in the new economy thefundamentals of marketing are as valid as ever.
Smart marketers are up to speed with developments in technology.The smartest of all know that people are still people andrelationship matter a lot – especially in marketing.Customers have motives, emotions, needs and wants, and smartmarketers stay close to them.
If you really want to be a top marketer you’ve picked upthe right book. <I>Smart Marketing</I> gives youeverything you need to know to stay ahead of the field. At the endof it you will understand the five smartest things to know aboutmarketing:
- You must have a plan
- Get close to your customers
- Do your homework
- Remember relationships
- Use the speed and reach of technology
To be really smart about marketing in this era of acceleratingknowledge, information avalanches, the ubiquitous Internet andexploding e-commerce you have to do smart things and make smartdecisions faster and better than ever before. If you don’tyou’ll be a smart job hunter! Smart Marketing is yourkey to success in the new world of business. Watch your sales, yourcompany and your career take off!
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