- Paperback: 334 pages
- Publisher: Dog Ear Publishing, LLC (May 28, 2013)
- Language: English
- ISBN-10: 1457516624
- ISBN-13: 978-1457516627
- Product Dimensions: 6.1 x 0.7 x 9.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (12 customer reviews)
- Amazon Best Sellers Rank: #1,467,128 in Books (See Top 100 in Books)
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SmartStorming: The Game Changing Process for Generating Bigger, Better Ideas Paperback – May 28, 2013
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Top customer reviews
If innovation is, as any CEO will tell you, the most important thing for their businesses these days, why is brainstorming so often jammed in to crowded workday schedules and so often practiced with such disappointing and unproductive chaos?
In SmartStorming, authors Mitchell Rigie and Keith Harmeyer attempt to bring order to this chaos drawing on their years of creative experience in agency and corporate environments.
What is most valuable to the reader is not any never-before-seen revelations (although not including the boss in brainstorms was nearly one for me), but the practical and simple systemization of their brainstorming process and then the flexibility in their approach to scale things up, down and pretty much any way that fits an organization. Of course, an organization might get more out of a multi-day intensive ideation session with 20 people that utilizes handfuls of the techniques, but the authors present the reader with ways of implementing SmartStorming in shorter amounts of time, with fewer people and even by oneself.
And the book takes a look at the entire ideation process which includes preparation and, most importantly, idea selection criteria and follow-up.
While there is a degree of repetition in the book in that guidelines and specific techniques are presented and discussed at varying levels multiple times, I would say that the primary reason for this is to make the book work on different levels. It can be read straight through (as I experience it), but it can also and should be used as a reference guide, allowing the reader to zero in quickly on what they specifically need in preparation for a brainstorm session.
Specifically, in addition to the overall SmartStorming approach, readers will probably get the most out of the 20 idea-generating techniques (specific brainstorming methods), 25 ice-breaker activities, advice for “piloting” (guiding) an ideation session and the idea selection criteria and the six step session flowchart.
While this fact is obvious to most people, it's really surprising that there haven't been many "a-ha" books on the topic. There are plenty of primers on how to get organized, how to prioritize, how to manage... but I've never seen anything that talks about the process of building great ideas.
"SmartStorming" is that book.
Besides being full of essential truths, "SmartStorming" is easy and fun to read and has that je ne sais quoi that elevates certain books into instant classics.
If you like "Getting Things Done" and "The Lean Startup", "SmartStorming" deserves a place right beside them on your (real or virtual) shelf. And if you're banging your head against the wall trying to figure out how to make things better, "SmartStorming" is a great place to start.
I highly recommend that all of my friends, and none of my competitors, read this book. ;)