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SmartTribes: How Teams Become Brilliant Together Hardcover – May 30, 2013
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*Starred Review* Impressively, Rules for Renegades (2007) author and consultant Comaford creates a concrete plan for corporate change (and growth and performance) without mentioning the actual word change. That is a good thing, since more than half of initiatives labeled “change” just don’t hit their mark. The author’s selling point is the use of neuroscience, or what are called “meta-programs,” to influence and guide teams emotionally, psychologically, motivationally in order to move people from the “Critter State” (of fear) to the “Smart State” of innovation and high performance. Before she begins to explain how to step into another individual’s “Maps” (that is, behavior and attitudes), she presents an important section on the five qualities that define top-performing teams (or “Smart Tribes”): focus, clarity, accountability, influence, and sustainable results. There are three essential keys to starting your Smart Tribe, four factors of a sustainable team, six meta-programs that affect outcomes, and so on. What makes her presentation so contemporary are her sidebars, anecdotes, and end notes covering “Stuck Spots” (one where no one understood the CEO’s vision) and when employees no longer care about customers’ experiences. --Barbara Jacobs
"We all want to build deeper connections and more trust with our teams, colleagues, and clients. Comaford makes this easy by providing a proven play-book for increasing engagement, alignment, and results in "SmartTribes"."
--Marc Benioff, CEO, Salesforce.com
"How do you become known for impeccable service? By being a leader who inspires others to "want "to provide it. That's what I love about "SmartTribes" it will show you what truly motivates employees to excel to 'their' true limits and do so with a high degree of energy and enthusiasm. The result? You'll engage them in a way that fulfills and motivates like never before."
--Thomas Klein, Regional Vice President, California, Fairmont Hotels & Resorts
"All great companies are driven by great people. That's what "SmartTribes "is all about. Its groundbreaking neuroscience techniques help you hire the right people, put them in roles where they can excel, and tap into their true potential. With it, you can build a company culture where full employee engagement is the norm, and when that's true, your company can't be stopped."
--Ron Storn, Recruiting Manager, Facebook
""SmartTribes "helps leaders get the brains of their teams firing on all fronts. With Comaford's brilliant guidance, they'll be able to leverage these 'aha' moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live."
--Kim Stevenson, CIO, Intel
"Comaford's incredible insights on how to create an environment of inclusive-ness, trust, and clear communication are why I recommend this book to my peers. "SmartTribes "shows leaders how to consistently outperform by capitalizing on the same basic need that has made social enterprises take off in the first place: our need to belong. Read this book. Share what you've learned. Be better "together"."
--Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks
Top customer reviews
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This book is well structured. The chapters are organized so that I can use them one-at-a-time to address a particular challenge or situation. I can quickly skim the book to execute a reminder.
The visual diagrams are great. I use them in my presentations to my team and they help make sense of a very complex/abstract concept. I find that people of all types (visual, tactile, auditory) are able to work with these models and apply them to their work.
The concepts are both intellectually sincere and tactical. This is probably the hardest thing to accomplish in a business book--how do you bridge the gap between highly theoretical and applicable day-to-day? This is where I feel this book shines. My favorite books are things like "Good-to-great" because of the origins in the scientific method. But concepts like "Right people on the bus" are hard to apply each day. How do you decide which people should stay and which aren't engaged? How do you tell the subtle difference between disenfranchised and disengaged? Smart Tribes helped me to answer these questions.
I hope you enjoy the book--it's been really transformative for me!
I will admit, when I first picked up the book if I had not seen Christine on a You tube video I may not have read the book. You can see her under the title Keith Ferrazzi interviews Christine Comaford. She doesn't get into the real neuroscience until the 2nd chapter and it feels like a business book for companies larger than my own. However, I found a real and practical treasure as I got into the 3rd chapter. It was information that I applied immediately and found great results. The book doesn't leave you having to read between the lines.