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SmartTribes: How Teams Become Brilliant Together Hardcover – May 30, 2013

4.6 out of 5 stars 36 customer reviews

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Editorial Reviews

From Booklist

*Starred Review* Impressively, Rules for Renegades (2007) author and consultant Comaford creates a concrete plan for corporate change (and growth and performance) without mentioning the actual word change. That is a good thing, since more than half of initiatives labeled “change” just don’t hit their mark. The author’s selling point is the use of neuroscience, or what are called “meta-programs,” to influence and guide teams emotionally, psychologically, motivationally in order to move people from the “Critter State” (of fear) to the “Smart State” of innovation and high performance. Before she begins to explain how to step into another individual’s “Maps” (that is, behavior and attitudes), she presents an important section on the five qualities that define top-performing teams (or “Smart Tribes”): focus, clarity, accountability, influence, and sustainable results. There are three essential keys to starting your Smart Tribe, four factors of a sustainable team, six meta-programs that affect outcomes, and so on. What makes her presentation so contemporary are her sidebars, anecdotes, and end notes covering “Stuck Spots” (one where no one understood the CEO’s vision) and when employees no longer care about customers’ experiences. --Barbara Jacobs

Review

"We all want to build deeper connections and more trust with our teams, colleagues, and clients. Comaford makes this easy by providing a proven play-book for increasing engagement, alignment, and results in "SmartTribes"."
--Marc Benioff, CEO, Salesforce.com

"How do you become known for impeccable service? By being a leader who inspires others to "want "to provide it. That's what I love about "SmartTribes" it will show you what truly motivates employees to excel to 'their' true limits and do so with a high degree of energy and enthusiasm. The result? You'll engage them in a way that fulfills and motivates like never before."
--Thomas Klein, Regional Vice President, California, Fairmont Hotels & Resorts

"All great companies are driven by great people. That's what "SmartTribes "is all about. Its groundbreaking neuroscience techniques help you hire the right people, put them in roles where they can excel, and tap into their true potential. With it, you can build a company culture where full employee engagement is the norm, and when that's true, your company can't be stopped."
--Ron Storn, Recruiting Manager, Facebook

""SmartTribes "helps leaders get the brains of their teams firing on all fronts. With Comaford's brilliant guidance, they'll be able to leverage these 'aha' moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live."
--Kim Stevenson, CIO, Intel

"Comaford's incredible insights on how to create an environment of inclusive-ness, trust, and clear communication are why I recommend this book to my peers. "SmartTribes "shows leaders how to consistently outperform by capitalizing on the same basic need that has made social enterprises take off in the first place: our need to belong. Read this book. Share what you've learned. Be better "together"."
--Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks
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Product Details

  • Hardcover: 272 pages
  • Publisher: Portfolio (May 30, 2013)
  • Language: English
  • ISBN-10: 159184648X
  • ISBN-13: 978-1591846482
  • Product Dimensions: 6.2 x 1 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #11,046 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
I liked this book so much I reached out to Christine and asked her to be my personal executive coach.

This book is well structured. The chapters are organized so that I can use them one-at-a-time to address a particular challenge or situation. I can quickly skim the book to execute a reminder.

The visual diagrams are great. I use them in my presentations to my team and they help make sense of a very complex/abstract concept. I find that people of all types (visual, tactile, auditory) are able to work with these models and apply them to their work.

The concepts are both intellectually sincere and tactical. This is probably the hardest thing to accomplish in a business book--how do you bridge the gap between highly theoretical and applicable day-to-day? This is where I feel this book shines. My favorite books are things like "Good-to-great" because of the origins in the scientific method. But concepts like "Right people on the bus" are hard to apply each day. How do you decide which people should stay and which aren't engaged? How do you tell the subtle difference between disenfranchised and disengaged? Smart Tribes helped me to answer these questions.

I hope you enjoy the book--it's been really transformative for me!
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Format: Hardcover Verified Purchase
Christine gets results. Her latest book, Smart Tribes is a collection of tools, techniques, and powerful stories that demonstrate leadership in obvious and subtle ways. This book provides clear examples, inspiring illustrations and neuroscience based insights that can help leaders see their challenges and opportunities more effectively. Beyond that, you'll learn how we are wired up alike and how this can make teams emerge cohesively , even in chaos. A quick read. Well worth it!
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Format: Kindle Edition Verified Purchase
The concepts detailed in this book are interesting. However, the first half of the book felt like a cheap pamphlet of the author's consultancy business. The images for the Kindle version are simply illegible and low quality.
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Format: Hardcover
If your company is experiencing any symptoms of "Crushed Culture" or seems stuck - year after year - at a particular revenue inflection point, this is an absolute must read to move towards a better, high growth, high engagement future. As an executive coach and leadership development trainer, I see the situations Christine describes over and over again in company after company. SmartTribes not only gives you insight into the how these situations occur but is full of tools and techniques for helping your tribe get and stay in a "Smart State".
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Format: Hardcover Verified Purchase
I love this book! I have not completely finished it yet because I am putting to use the points she makes, but I am finding the ideas practical and useful. I have read quite a few popular books on team management and leadership and yes all those key words are there in this book also, like "be present" and "focus", however Christine gives us a fresh insight into what these words mean and how to apply them.
I will admit, when I first picked up the book if I had not seen Christine on a You tube video I may not have read the book. You can see her under the title Keith Ferrazzi interviews Christine Comaford. She doesn't get into the real neuroscience until the 2nd chapter and it feels like a business book for companies larger than my own. However, I found a real and practical treasure as I got into the 3rd chapter. It was information that I applied immediately and found great results. The book doesn't leave you having to read between the lines.
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Format: Hardcover Verified Purchase
Unlike many business books that contain anecdote after anecdote of what you should do. Christine provides simple ideas and a road map with the tools in the book. My team at work fell in, love with "ALL IN", I prefer this take on building accountable engaged teams and the resulting culture.
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Format: Hardcover
We have known Christine Comaford for over 30 years and she had been amazingly helpful as a consultant for Attitudinal Healing Centers and Attitudinal Healing International. Her new book is the "whipped cream" of her other books in that she is able to simplify and make the complexity in relationships easy to understand. Her positive energy will delight the reader who will go away with optimism that says,

"I can do that!!!"

Gerald Jampolsky, M.D.
Diane Cirincione, Ph.D.
AHInternational.org
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Format: Hardcover Verified Purchase
I just finished this read. Christine offers a creative way to think about some common issues that organizations struggle with - and practical and useful resources to adapt as relevant for me and my clients. This book led me to the kits that she offers on her website at no charge - definitely worth x-times the price of the book.
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