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Smartcuts: The Breakthrough Power of Lateral Thinking Paperback – September 6, 2016
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Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these “smartcuts” to rethink convention and accelerate success.
In every era, innovators from art to science to business have used what psychologists call “lateral thinking” to find better routes to stunning accomplishments. Smartcuts shows how they bucked the norm—and how the rest of us can too. Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn multiplication tables, and how, paradoxically, it’s easier to build a huge business than a small one.
Smartcuts tells the stories of people who dared to work differently and lays out practical takeaways for the rest of us. It’s about applying entrepreneurial and technological concepts to success in life and work, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society’s problems faster than we think.
- Print length272 pages
- LanguageEnglish
- Publication dateSeptember 6, 2016
- Dimensions5.31 x 0.61 x 8 inches
- ISBN-100062560751
- ISBN-13978-0062560759
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Editorial Reviews
Review
“As fascinating as it is fun, Smartcuts is an engaging journey through the types of lateral thinking and creative strategies that so often underlie success.” — Maria Konnikova, New York Times bestselling author of Mastermind
“Smartcuts solves a major mystery, illuminating how visionaries and pioneers find faster ways to achieve their goals. With spellbinding stories and relevant research, Shane Snow has delivered one of the most entertaining and thought-provoking books of the year.” — --Adam Grant, Wharton professor and author of Give and Take
“Smartcuts is surprising and awesome. It’s Malcolm Gladwell meets Tim Ferriss. Part Good to Great, part McGuyver, this is a book every 21st century entrepreneur should read.” — Scott Gerber, Founder, Young Entrepreneurs Council
“Shane is living proof that Smartcuts work. He hacked his way into Fast Company, Wired and Ad Age, built a multi-million dollar startup by age 30, and now he’s written his first of what I’m sure will be many excellent books. Follow this guy!” — --Ryan Holiday, bestselling author of Trust Me I'm Lying and The Obstacle Is The Way
“Shane Snow is a fresh and future-thinking voice in today’s tumultuous business climate. You must read Smartcuts if you are a social entrepreneur or would like to be one, because what Shane teaches us most of all is to be “bigger than just business.” — --Soraya Darabi, Co-founder of Zady and Foodspotting
“[Smartcuts] is a manifesto for success for those who do not want to toil away unnoticed.” — Financial Times
“It’s worth its weight in 10 airport business books, in part because Snow is such a clear, beautiful writer who does not succumb to aphorism and business gobbledygook.” — New York Times Insider
From the Back Cover
Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these “smartcuts” to rethink convention and accelerate success.
In every era, innovators from art to science to business have used what psychologists call “lateral thinking” to find better routes to stunning accomplishments. Smartcuts shows how they bucked the norm—and how the rest of us can too. Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn multiplication tables, and how, paradoxically, it’s easier to build a huge business than a small one.
Smartcuts tells the stories of people who dared to work differently and lays out practical takeaways for the rest of us. It’s about applying entrepreneurial and technological concepts to success in life and work, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society’s problems faster than we think.
About the Author
Shane Snow is a New York City–based journalist and Web entrepreneur, and the cofounder and chief creative officer of the media technology company Contently. He holds a master's degree in journalism from Columbia University and is a fellow of the Royal Society of the Arts. Snow contributes regularly to Wired magazine and Fast Company, and has written about innovation for numerous publications, including the New Yorker, the Washington Post, and Advertising Age. Snow is a sought-after speaker at technology and advertising summits, and writes for LinkedIn's Influencer program. His work in technology entrepreneurship has been recognized by the United Nations, the New York Times, Inc., Forbes, Details, and New York City's Economic Development Council.
Product details
- Publisher : Harper Business; Reprint edition (September 6, 2016)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 0062560751
- ISBN-13 : 978-0062560759
- Item Weight : 7.2 ounces
- Dimensions : 5.31 x 0.61 x 8 inches
- Best Sellers Rank: #752,727 in Books (See Top 100 in Books)
- #4,658 in Entrepreneurship (Books)
- #6,558 in Business Management (Books)
- #8,309 in Leadership & Motivation
- Customer Reviews:
About the author

Award-winning entrepreneur and journalist Shane Snow has helped expose gun traffickers and gender discrimination, eaten only ice cream for weeks in the name of science, and been variously captured and escorted by armed guards as he's explored and photographed abandoned buildings and tunnels around the world.
Snow is a board member of The Hatch Institute, a nonprofit for investigative journalism, and currently serves as Founder at Large at Contently, which works with Fortune 500 brands and has helped over 100,000 freelance journalists, artists, and photographers put food on the table.
His writing has appeared in Wired Magazine, The New Yorker, GQ, Fast Company, Advertising Age, The Washington Post, and others. He's author of Smartcuts and The Storytelling Edge, and is now releasing his most important book yet: Dream Teams, a journey through history, neuroscience, psychology, and business to reveal what separates groups that simply manage to get by from those that get better together—and how we might make our companies and communities better by understanding the difference.
Snow has been named one of Details Magazine's "Digital Mavericks," called a "Wunderkind" in the New York Times, and honored as a fellow of the Royal Society of the Arts. Originally from Idaho, he studied journalism at Columbia University and lives in New York City.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book superb, easy to keep reading, and well-written. They also say it gives great insight into how accomplished people have achieved notable things. Readers praise the storytelling quality as engaging. Opinions are mixed on the pacing, with some finding it fast-paced and modern, while others say it's boring without any revelations.
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Customers find the book superb, easy to keep reading, and enjoyable. They appreciate the engaging writing and storytelling. Readers also mention the ideas are clearly articulated.
"...9. 10X ThinkingSmartcut thinking offers dozens of practical benefits:o Reduction (if not elimination) of waste..." Read more
"...Well, certainly one thing is the engaging format...." Read more
"I like the book because it was an easy read and had a lot of good stories. My takeaway is use small victories and momentum to reach your goals...." Read more
"...But with an entertaining writing style, the author reveals and describes principles that can change the way you think about things." Read more
Customers find the book insightful, inspiring, and thought-provoking. They say it contains great case studies on how very successful people have taken smart cuts. Readers also mention the book is easy to consume and offers a lot of room for introspection. In addition, they appreciate the excellent combination of storytelling and strategy.
"...The book contains many great examples of broken traditional methods such as mentoring and teaching...." Read more
"...I think that is the distinctive aspect of this book. It's not just inspiration, and it's not a how-to success book...." Read more
"...of the advice with references to research studies, and wraps everything with inspiring and easy to remember stories...." Read more
"...Great premise...." Read more
Customers find the storytelling quality of the book great. They also say the narrative style is engaging, weaving back and forth between stories.
"I like the book because it was an easy read and had a lot of good stories. My takeaway is use small victories and momentum to reach your goals...." Read more
"...Brilliant.Great examples, crazy stories, very memorable ideas..." Read more
"The story is very motivating and focuses on principles to make smart cuts (v. Short cuts), but I docked a star because it doesn't give us ways to..." Read more
"...While the author is a good writer; he's not a good storyteller...." Read more
Customers find the humor in the book funny and entertaining. They also say the author explains things in an easy-to-understand way.
"In short, this book is well written, and entertaining, and keeps you thinking for weeks as you incorporate your own smart cuts into your life...." Read more
"...is able to weave key elements to help become more successful in an entertaining and engaging read...." Read more
"...Fairly quick read and entertaining Highly recommended. Nothing really new but good summary of winning strategies." Read more
"Shane has written an excellent book that is easy to read, and is entertaining...." Read more
Customers have mixed opinions about the pacing of the book. Some mention it's fast-paced, modern, and easy to read, while others say it's boring without any revelations. They also say there aren't many new insights to glean and it's a waste of time.
"...The ideas are clearly articulated but they are not told in such a fashion to make me feel there is something original and groundbreaking here...." Read more
"...Shane Snow was one of the best books I've read this year, and it was a quick, easy to consume read...." Read more
"Very little of substance in this book, and far too much in the way of rambling parables that are meant to be illustrative but are in fact simply..." Read more
"SMARTCUTS is fun, fast-paced, modern and easy to read...." Read more
Reviews with images
If you read one book about hacking your personal growth, this is the one.
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According to Shane Snow, there are significant differences between "rapid, potentially short-term gains, or shortcuts, and success achieved through smarter work, or smartcuts." That is, "an act of lateral thinking with integrity. Working harder [but also smarter] and achieving breakthroughs without creating negative externalities."
Edward de Bono is generally credited with popularizing lateral thinking in 1967 with the publication of his eponymous book. In Smartcuts, Snow has "catalogued the patterns through which rapid successes and breakthroughs innovators have achieved the incredible through lateral thinking. The nine principles comprise a framework for breaking conventions that explains how many of the world's most successful people and businesses do so much with less."
Here are the principles, each thoroughly explained in the book:
1. Hacking the Ladder
2. Training with Masters
3. Rapid Feedback
4. Platforms
5. Catching Waves
6. Superconnecting
7. Momentum
8. Simplicity
9. 10X Thinking
Smartcut thinking offers dozens of practical benefits:
o Reduction (if not elimination) of waste
o Improvement of first-pass yield
o Reduction of cycle time
o Simplification of process
o Increase of agility and resilience
o Faster modification
o Strengthened verification
I agree with Shane Snow: "We can do incredible things by rejecting convention and working smarter. What would happen if we looked at problems like pollution and climate change, racism and classism, violence and hunger, and instead of waiting for luck to strike, asked ourselves, 'How can we use smartcuts to fix things faster?' You can make incremental progress by playing by the rules. [That is, complying with someone else's rules.] To create breakthrough change, you have to break the rules. Let's break some rules together."
In Leading Change, James O'Toole suggests that the strongest resistance to change is cultural in nature, the result of what he so aptly characterizes as "the ideology of comfort and the tyranny of custom." Never underestimate the difficulty of achieving breakthrough results with lateral thinking. That said, keep in mind this reassurance from Margaret Mead: "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
Those who share my high regard for this book are urged to check out Snow's more recent book, Dream Teams: Working Together Without Falling Apart (June 2018), as well as Safi Bahcall's Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries (March 2019).
What's so special about this book that kept me up late and had me sneaking pages here and there between meetings till I finished less than 3 days later? Well, certainly one thing is the engaging format. Author Shane Snow seems to delight in keeping his reader on the edge of his/her seat, giving us a teaser with one tale, then breaking into another, then another, then taking us back to the first, etc until he ties them all up by the end of the chapter. That trick is excruciatingly delightful to me, the type of intellectual striptease you get with a Malcolm Gladwell book or article, for instance. Note to self for my next book: more of that.
But that's the surface ploy. Narrative structure alone, no matter how clever, will not keep your busy reader's attention through even the first chapter. I don't think I'm alone in requiring substance, and this is where "Smartcuts" (shortcuts that are ethical and savvy) truly excels.
My favorite two chapters come at the end of the book (but please don't skip ahead, as you'll miss too much). Together, Shane makes the case for why it's often easier to improve by a factor of ten than it is by ten percent. "Nice claim," I thought to myself, "And I certainly want this to be true - it's right up this heretic's alley. But how does he back up what I want to hear with substance?" Well, he does, in spades. Take Elon Musk's SpaceX, which is doing... (for more: https://meddle.it/content/8a546f544abc8983014afd90eb291efe/public)
For the seasoned reader, this book might come across as light reading especially when there are other books that deep dive into these concepts with focus, but it is a great light read to keep you on course.
Is a good book and you will use one of the ideas to Smartcuts your way to success.
Top reviews from other countries
As for the book, it's a very interesting and pacy read. I'm done with 100 pages as of writing this review and the book continues to keep me hooked.







