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Smarter Bank: Why Money Management is More Important Than Money Movement to Banks and Credit Unions Paperback – January 30, 2015
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About the Author
Ron Shevlin has been a management consultant and industry analyst for more than 25 years. Since other bloggers, gurus, and authors feel compelled to mention it, it goes without saying that he has consulted to the leading financial services, consumer product goods, retail, and manufacturing firms in the world.
Ron was ranked among the top 5 most influential voices in banking by The Financial Brand in 2015, and was #2 on Bank Innovation's list of 30 Innovators to Watch: Key Executives Shaping the Industry in 2014. His blog, Snarketing 2.0, was the #1 blog for financial services marketers by The Financial Brand in 2013, and was named to Radius' 25 Best Marketing Blogs of 2014.
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Not only is this book a must-read for all bank and credit union executives, but I strongly recommend following him regularly with his 'Snarketing 2.0' articles.
*Review cross-posted from MoneySummit.com
This book is a very sound analysis of the different dynamics currently forcing the banking industry to evolve, a thorough debunking of the many fads that are generating a lot of noise, and then the author's thoughtful parsing out of the trends that will drive the future of banking. As someone with a strong research and social science background, I was very impressed with the depth of thought. As the author notes, you may not agree with all of his conclusions, but the intelligence with which they are argued will definitely make you smarter.
Also, the book is pretty damn funny. I laughed out loud a handful of times, which is a first for anything related to the banking industry.
I would say this is a "must read" for anyone in the banking or credit union space.