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The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter) Paperback – March 8, 2013
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From the Back Cover
"You'll be shocked by how much better your startup will become when you study entrepreneurship. This book will show you how."
-- Andrew Warner, Founder, Mixergy.com
"The authors skillfully portray the activities that are necessary to move from a great idea to a great online product or service. Their advice should be valuable to entrepreneurs of all stripes."
-- Thomas Horan, Professor and Dean, Claremont Graduate University
About the Author
Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.
Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya's research interests focus on user experience, web development, and Internet entrepreneurship.
Top customer reviews
This book is great because it goes into detail about why some people are more successful than others. It explains a lot of the psychological research that will determine why some people will become rich, and others will fail. It also has a lot of useful ideas about how to determine what type of products the market demands and the proper timing of when to to sell those products.
I highly recommend this book to anyone who simply wants to improve their life and finally start making the money they deserve.