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Smartphone E-commerce: Your step-by-step guide for building world-class smartphone e-commerce stores Kindle Edition
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|Length: 541 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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This has provided me extensive knowledge about how people shop online and especially what keeps them away from sites that do not meet their expectations.
Until a few years ago, I thought that I had the big picture and that nothing could surprise me anymore. But then the smartphone came along and changed the entire e-commerce industry. Suddenly, the screen was smaller, people could shop on the bus or in the plane, and 100 other things also changed.
“Smartphone E-commerce” has provided me with many “I see” experiences and has thus expanded my understanding in many ways. And since this book contains a staggering 50 templates and well over 270 specific guidelines on how to build a complete mobile web shop, it gives you full value for your money!
As a busy person, I also particularly like the fact that the book is easy to read, despite its length. I now feel far better prepared for the mobile e-commerce era, and I can definitely recommend buying this book to everyone in e-commerce, because implementing the knowledge it contains could mean the difference between success or failure for your e-shop!
The book is easy to understand and the description of mobile optimization is easily accessed - and this without being superficial. The descriptions are built around thematic chapters. The thematic structure of the book provides an easy overview of which areas to improve when performing mobile optimization. The thematic chapters are both tangible and action-oriented. As a reader, you are left with an overview of the dos and don’ts and every description is accompanied by specific visual examples that improves understanding.
The recommendations are clear. As a reader, you are shown an obvious path to create substantial impact on mobile e-commerce. The language of the book is explicit and straight-forward.
Otto Juhl Nielsen/Anne-Nora Stensig
If you have a serious webshop, this book will help you to understand how important Smartphone conversions are for your webshop, and how easy you can make a conversion.
The book is based on comprehensive studies, with a hyperlink. Both to studies, but also to relevant online tools. Online tools which you can use to get your conversion rate higher.
I will give this book 5 stars, and recommend it to everyone else in the business of e-commerce - and also a must-read book as well.
You can start from scratch, follow the book and build your E-commerce site, or use it as a dictionary for optimizing your site.
Benjamin Gundgaard really knows how to get the best out of an E-commerce site, how to satisfy the customer enough to get a great sale, and customer experience. Its very useful because it contains a lot of examples, and a “best practise” of what to do and don’t.
I would certainly recommend this book to anyone who is in a position within marketing, sale or management, to get a holistic view of, how to maximize their E-commerce site.
Regardless of the level of expertise, this book has something for everybody working with e-commerce. I bought several copies of the hard copy and distributed as must-reads / must-complys to our digital team
Finally it came as e-book too so I can bring it with me always for reference
If you work with UX or e-commerce, this will give you many practical insights on how to improve your business. In my case the book has given me a long list of things I can work with and improve my work in e-commerce.
The book also manage to successfully demonstrate how the small details in UX, has a huge importance for the user and the conversion rate of a webshop.
The practical approach of how to relatively easy improve your mobile e-commerce site makes the difficult seem easy.
I highly recommend this book for everybody in e-commerce.
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