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Scott Westerfeld

So Yesterday Hardcover – September 1, 2004

by Scott Westerfeld (Author)

89 ratings

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Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market. But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue- a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.

Reading age

12 years and up
Print length

240 pages
Language

English
Grade level

7 - 9
Lexile measure

770L
Dimensions

6.63 x 1.75 x 9.75 inches
Publisher

Razorbill
Publication date

September 1, 2004
ISBN-10

159514000X
ISBN-13

978-1595140005
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Editorial Reviews

From School Library Journal

Grade 7-10–New York City is the backdrop for this trendy, often surreal novel with a message about the down-and-dirty business of inventing and marketing pop-cultural fads. Hunter Braque, 17, is part of a focus group that views advertisements for shoes. A product gets the nod if it is "skate," but it is more important to point out what might be "uncool." When the teen brings Jen to the next meeting, she spots uncool right away and lets Hunter's boss, Mandy, know. The next day, the woman tells Hunter that the client appreciated Jen's original thinking, and that their help is needed for a "big deal." Jen and Hunter quickly find themselves caught up in a strange turn of events when Mandy disappears. Their search for her begins in an abandoned building in Chinatown and leads to a wild, drunken party at the Museum of Natural History where people are viewing advertisements for a new shampoo. This is a somewhat entertaining story, but awkward phrasing throughout defeats the "coolness," and the scenes involving Hunter's epidemiologist dad slow down the plot. Readers will better appreciate the satire and humor about the consumer world in M. T. Anderson's Feed (Candlewick, 2002), in which the characters are far more realistic.–Kelly Czarnecki, Bloomington Public Library, IL
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Gr. 7-12. Like M. T. Anderson's Feed (2002), this hip, fascinating thriller aggressively questions consumer culture. Seventeen-year-old Hunter lives up to his name. A "cool hunter," he's paid by corporations to comb his native Manhattan in search of street style that could become the next new trend. Hunter meets and falls for fellow teen culture-watcher Jen, just before Hunter's boss mysteriously disappears. Jen and Hunter hold the most clues, and their wild, increasingly dangerous search uncovers a plot to subvert a consumer system that dictates what is cool. Readers may have trouble sorting through some of the plot's connections and anticonsumerist messages. But Hunter tells a captivating, suspenseful story about how product desire is created, using a first-person voice that is cynical ("magazines are just wrapping for ads") and precociously wise (he riffs on the origins of everything from the Internet to neckties) while remaining believably naive and vulnerable when it comes to girls. Teens will inhale this wholly entertaining, thought-provoking look at a system fueled by their purchasing power. Gillian Engberg
Copyright © American Library Association. All rights reserved

Product details

Publisher ‏ : ‎ Razorbill; 1st edition (September 1, 2004)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 159514000X
ISBN-13 ‏ : ‎ 978-1595140005
Reading age ‏ : ‎ 12 years and up
Lexile measure ‏ : ‎ 770L
Grade level ‏ : ‎ 7 - 9
Item Weight ‏ : ‎ 14.9 ounces
Dimensions ‏ : ‎ 6.63 x 1.75 x 9.75 inches

Best Sellers Rank: #4,930,242 in Books (See Top 100 in Books)
- #2,845 in Teen & Young Adult Mystery & Thriller Action & Adventure
- #2,872 in Teen & Young Adult Romantic Mysteries & Thrillers
- #5,167 in Teen & Young Adult Thrillers & Suspense (Books)

Customer Reviews:
89 ratings

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About the author

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Scott Westerfeld

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Scott Westerfeld's teen novels include the Uglies series, the Leviathan, Zeroes, and Midnighters trilogies, and Afterworlds. His graphic novel, Spill Zone, will be continued in SPILL ZONE 2: THE BROKEN VOW, which comes out July 10, 2018.

Scott was born in Texas, and alternates summers between Sydney, Australia, and New York City.

His next prose novel, IMPOSTORS, set in the world of Uglies, comes out September 11, 2018.

Customer reviews

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4 star		14%
3 star		6%
2 star		7%
1 star		3%

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Top reviews from the United States

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Bryan S. Coffman

Where do all the trends come from? Read it and find out!

Reviewed in the United States 🇺🇸 on October 16, 2009

Verified Purchase

While reading this book I was reminded a bit of Gibson's Pattern Recognition, which I really enjoyed. This is not quite in the same league but it also has a different target audience. If you're interested in fiction that explores the quirky ways in which trends emerge, grow and vanish, then you may enjoy this book. Along with a fast-paced action, the author inserts snippets of stories about trends from history--recent history and not-so-recent history. These stories collectively constitute a nice introduction to the epidemiology-based hypothesis about how cultural trends come to be.

The characters are likeable and the major characters nicely detailed so you can feel some empathy/sympathy for their situation. It's also a bit of a mystery, so it's fun to try to figure out what's really happening as you read.

Of course, by the end of the book I'm dying to actually see a photo of the SHOES!! (After you read it, you'll know what I mean.)

One person found this helpful

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Cristy G

"Package our aspirations and sell them to us, cheaply made enough to fall apart" - Scott Westerfeld

Reviewed in the United States 🇺🇸 on May 25, 2011

Verified Purchase

So what's cool anyway?... and who sets the standard or defines it?... or more importantly who says when that said "cool" thing is SO YESTERDAY?

A fun and easy read with a trendy fashion edge and a bit of a fast paced "Adventures in Babysitting" vibe. Written in the same quirky and thought-provoking fashion as some of Westerfeld's other books; SO YESTERDAY's Industrial style stamped chapters are dripping with bizarre, yet interesting factoids, fans of PEEPS and THE LAST DAYS have come to expect.
"Like good tricksters, they let you think you've discovered chaos on your own."

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Maria C. Flick

Uglies fans won't be disappointed

Reviewed in the United States 🇺🇸 on July 29, 2008

Verified Purchase

This book grabbed me from the start. Very different from the Uglies series, but similar in its ability to grab attention, embrace the wonderful quirky characters and cheer for the underdog. The backdrop of this story, trends, advertising and market research are fascinating. The main character, Hunter, is full of all sorts of useless knowledge that help him solve the mystery like any good detective story you'll ever read. I am an 8th grade English teacher who read it before putting it on my own classroom library shelf and will be certain to recommend this as a fun read for my students.

Reviewed in the United States 🇺🇸 on August 3, 2008

Verified Purchase

This was a fast, fun read. I enjoyed the up to date trends and ideas here, as well as the quick paced style of the adventure. The characters were fun and original, and the plot was new and inventive. I think there could have been a lot more where this came from, which was my only disappointment! It seemed too short.

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ernest drown

The cool kids have a great adventure

Reviewed in the United States 🇺🇸 on January 23, 2016

Verified Purchase

What fun! An adventure-filled page turner about those cool kids who set trends....the ones we all envied back then. Beautifully paced, richly plotted story with a handful of interesting characters, and a lot of food for thought for the curious, and a certain amount of delicious snark. Who knew that what we called 'sneakers' could actually be a plot Mcguffin?

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S.K.Roark

Not a waste of time - interesting premise

Reviewed in the United States 🇺🇸 on June 14, 2016

Verified Purchase

Interesting idea and fast paced. Lots of good similie, but other than that the writing was bland. Would like to read a YA book that didn't contain romance JUST ONCE.

One person found this helpful

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