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So Yesterday Paperback – September 8, 2005
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From School Library Journal
Grade 7-10–New York City is the backdrop for this trendy, often surreal novel with a message about the down-and-dirty business of inventing and marketing pop-cultural fads. Hunter Braque, 17, is part of a focus group that views advertisements for shoes. A product gets the nod if it is "skate," but it is more important to point out what might be "uncool." When the teen brings Jen to the next meeting, she spots uncool right away and lets Hunter's boss, Mandy, know. The next day, the woman tells Hunter that the client appreciated Jen's original thinking, and that their help is needed for a "big deal." Jen and Hunter quickly find themselves caught up in a strange turn of events when Mandy disappears. Their search for her begins in an abandoned building in Chinatown and leads to a wild, drunken party at the Museum of Natural History where people are viewing advertisements for a new shampoo. This is a somewhat entertaining story, but awkward phrasing throughout defeats the "coolness," and the scenes involving Hunter's epidemiologist dad slow down the plot. Readers will better appreciate the satire and humor about the consumer world in M. T. Anderson's Feed (Candlewick, 2002), in which the characters are far more realistic.–Kelly Czarnecki, Bloomington Public Library, IL
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
Gr. 7-12. Like M. T. Anderson's Feed (2002), this hip, fascinating thriller aggressively questions consumer culture. Seventeen-year-old Hunter lives up to his name. A "cool hunter," he's paid by corporations to comb his native Manhattan in search of street style that could become the next new trend. Hunter meets and falls for fellow teen culture-watcher Jen, just before Hunter's boss mysteriously disappears. Jen and Hunter hold the most clues, and their wild, increasingly dangerous search uncovers a plot to subvert a consumer system that dictates what is cool. Readers may have trouble sorting through some of the plot's connections and anticonsumerist messages. But Hunter tells a captivating, suspenseful story about how product desire is created, using a first-person voice that is cynical ("magazines are just wrapping for ads") and precociously wise (he riffs on the origins of everything from the Internet to neckties) while remaining believably naive and vulnerable when it comes to girls. Teens will inhale this wholly entertaining, thought-provoking look at a system fueled by their purchasing power. Gillian Engberg
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.
Top customer reviews
The characters are likeable and the major characters nicely detailed so you can feel some empathy/sympathy for their situation. It's also a bit of a mystery, so it's fun to try to figure out what's really happening as you read.
Of course, by the end of the book I'm dying to actually see a photo of the SHOES!! (After you read it, you'll know what I mean.)
A fun and easy read with a trendy fashion edge and a bit of a fast paced "Adventures in Babysitting" vibe. Written in the same quirky and thought-provoking fashion as some of Westerfeld's other books; SO YESTERDAY's Industrial style stamped chapters are dripping with bizarre, yet interesting factoids, fans of PEEPS and THE LAST DAYS have come to expect.
"Like good tricksters, they let you think you've discovered chaos on your own."
Most recent customer reviews
"You don't think about us much because we are invisible. Well, not exactly invisible.Read more
Excellent innovative take on modern advertising. Westerfeld is great at these consumer media topics. He is always way ahead of his time...Read more