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So You Want to Publish a Magazine? Kindle Edition
by
Angharad Lewis
(Author)
Format: Kindle Edition
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Angharad Lewis
(Author)
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LanguageEnglish
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PublisherLaurence King Publishing
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Publication dateAugust 31, 2012
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File size14600 KB
Due to its large file size, this book may take longer to download
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Editorial Reviews
About the Author
Angharad Lewis is a writer, editor, and author interested in design and culture. She is co-editor of Grafik magazine, contributes to various publications and is a tutor at The Cass School of Design.
--This text refers to an alternate kindle_edition edition.
Product details
- ASIN : B01N6T3T9C
- Publisher : Laurence King Publishing; 1st edition (August 31, 2012)
- Publication date : August 31, 2012
- Language : English
- File size : 14600 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Print length : 168 pages
- Lending : Not Enabled
-
Best Sellers Rank:
#1,544,278 in Kindle Store (See Top 100 in Kindle Store)
- #125 in Book Making & Binding (Kindle Store)
- #312 in Graphic Arts
- #741 in Book Making & Binding (Books)
- Customer Reviews:
Customer reviews
4.6 out of 5 stars
4.6 out of 5
47 global ratings
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzes reviews to verify trustworthiness.
Top reviews
Top reviews from the United States
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Reviewed in the United States on August 21, 2019
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Verified Purchase
Ordered as a request from my brother. He enjoyed it.
Helpful
Reviewed in the United States on November 8, 2016
Verified Purchase
I'm adding print issues to my digital magazine and this book is EXACTLY what I was looking for. I read it in one sitting and have referred to it countless times. It's very thoughtfully written; no fluff and all practical information. It's been a wonderful guide for me every step of the way. The only resource I wish it had more of is information on good quality printers for those of us with small print runs. Otherwise, an ace!
Reviewed in the United States on April 23, 2017
Verified Purchase
Perfect practical textbook which can really help you to create an independent magazine. Especially appreciate lots of interviews with editors, but also retailers, distributors, advertisers. Highly recommended.
Reviewed in the United States on February 1, 2018
Verified Purchase
Great book, useful information. Less on design/layout, though!
Reviewed in the United States on November 3, 2016
Verified Purchase
Very god book!
5.0 out of 5 stars
This great, unique book focuses on the stages to create a modern magazine while keeping your creative voice & independence alive
Reviewed in the United States on November 6, 2016
Remember the days when we used to read magazines? Physical, on-actual-paper magazines? We'd visit one of many newsstands or had our subscriptions delivered right to our door. We'd read them on transit, on holiday or in the bathroom and then recycle, donate to public libraries or give them away. But then publishing moved online. Then we started reading them on our tablets. And then magazine publishing stopped. Or did it?
The current trend for print magazines—particularly embraced by the creative community—are not the disposable kind. They've been elevated to "keeper status" with unique content that is timeless in tone, created by independent publishers driven by creative freedom. Less reliant on mass marketing, with walls of advertising printed via industrial-sized web presses, the modern magazine is about a particular discerning target reader. Produced with minimal sponsorship or no advertising, and high quality production values, each issue may be priced at a premium equivalent to a hardcover book. The difference is that people are willing to pay for this premium, with the full intention of keeping these publications for longer than a periodical.
That is what this unique book focuses on...the makers of these kind of modern magazines, the quality of design & content that make them so sought after and what it takes to keep them alive. Author Angharad Lewis leaves no stone unturned, bringing up the differences in being independent with your own unique voice and goals, working outside of the confines of mass market print and distribution channels, and relying on every facet of community to get it launched towards sustainability. Like a valued mentor-in-a-book, the introduction kicks off with both encouraging and sobering tones, reminding aspiring magazine-makers the wealth of opportunities that await them, coupled with unforeseen challenges to be prepared for along the journey. Interspersed with frank interviews by magazine makers of all kinds (including Monocle, Disegno, The Gentlewoman, & Eye), the author also explores and compares the benefits between reading and promoting via print, digital & social media platforms, and alternative, innovative modes of distribution.
The challenge for today’s magazine entrepreneurs is ongoing at a variety of stages: how to stay relevant, how to be viable financially or as a full-time business, how to offer something different from book or blog competitors and how to maintain their offering (whether it be based on quality of content, design) at a price point that works for creator and target audience. This book validates the fact that print is not dead (thankfully). It has evolved into something wonderfully different, tenacious, and ever-changing. And to a degree, that’s what magazines and its creators need to be as a whole to stay alive.
The current trend for print magazines—particularly embraced by the creative community—are not the disposable kind. They've been elevated to "keeper status" with unique content that is timeless in tone, created by independent publishers driven by creative freedom. Less reliant on mass marketing, with walls of advertising printed via industrial-sized web presses, the modern magazine is about a particular discerning target reader. Produced with minimal sponsorship or no advertising, and high quality production values, each issue may be priced at a premium equivalent to a hardcover book. The difference is that people are willing to pay for this premium, with the full intention of keeping these publications for longer than a periodical.
That is what this unique book focuses on...the makers of these kind of modern magazines, the quality of design & content that make them so sought after and what it takes to keep them alive. Author Angharad Lewis leaves no stone unturned, bringing up the differences in being independent with your own unique voice and goals, working outside of the confines of mass market print and distribution channels, and relying on every facet of community to get it launched towards sustainability. Like a valued mentor-in-a-book, the introduction kicks off with both encouraging and sobering tones, reminding aspiring magazine-makers the wealth of opportunities that await them, coupled with unforeseen challenges to be prepared for along the journey. Interspersed with frank interviews by magazine makers of all kinds (including Monocle, Disegno, The Gentlewoman, & Eye), the author also explores and compares the benefits between reading and promoting via print, digital & social media platforms, and alternative, innovative modes of distribution.
The challenge for today’s magazine entrepreneurs is ongoing at a variety of stages: how to stay relevant, how to be viable financially or as a full-time business, how to offer something different from book or blog competitors and how to maintain their offering (whether it be based on quality of content, design) at a price point that works for creator and target audience. This book validates the fact that print is not dead (thankfully). It has evolved into something wonderfully different, tenacious, and ever-changing. And to a degree, that’s what magazines and its creators need to be as a whole to stay alive.
2 people found this helpful
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Top reviews from other countries
P Booth
5.0 out of 5 stars
Great intro into magazine publishing
Reviewed in the United Kingdom on December 19, 2018Verified Purchase
Excellent, really engaging book.
Anne-Marie Colpron
5.0 out of 5 stars
Superb!
Reviewed in Canada on September 6, 2016Verified Purchase
Very useful not only for wannabe publishers but for anyone who loves magazines.
A guide to anyone who wants to embark in any creative endeavour.
Bonus: you get to know new amazing magazines!
A guide to anyone who wants to embark in any creative endeavour.
Bonus: you get to know new amazing magazines!
One person found this helpful
Report abuse
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