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So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap Paperback – August 20, 2008
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
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Two former corporate executives, entrepreneurs, and now professors Hess and Goetz combine their wisdom and experience to offer new and wannabe business owners some critical thinking, management strategies, and tried-and-tested pointers. Their book is written in a simple albeit very academic style, with logical headlines, practical sidebars, and summarized “lessons learned” at the end of each chapter. Although the authors are generous about sharing the ABC’s of business, whether it’s how to find and keep good employees or explanations of financial gotta-haves, the overall subtitle—8 Steps to Take—gets buried in a welter of other numbers: the 8 mistakes business owners make (e.g., pricing incorrectly), the 7 techniques to get a customer to try your product (references/testimonials), the rule of 3s and the rule of 7s (only manage 7 or fewer people at any given time). Use this as a novice’s springboard (and remind the authors to follow their own advice: keep it simple!). --Barbara Jacobs
From the Back Cover
""Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.""-JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX" """When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. ""So, You Want To Start A Business? ""is the blueprint I needed to get organized and put all the right things in place.""-KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You've Always Wanted to Own!
- Avoid the 8 disastrous operational mistakes that kill new businesses
- Walk step-by-step through the entire process of building a winning business
- Master 55 amazingly simple rules of business success
- For every entrepreneur and potential entrepreneur...no previous business experience necessary!
- "Launch the winning business you've always wanted...or make more money in the business you've already started!"
Top customer reviews
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The book is structured to cover one main topic per chapter, and it does so in an excellent way. The authors harp incessantly in the early chapters about making sure you have a profitable business idea, not just a good idea. I appreciated this because I believe there is an important distinction.
It also spends many, many pages discussing the importance of customer service. Another important point that many failed small businesses did not grasp. My partner was once turned away from a small business three times due to poor customer service policies despite him almost begging for the business's help (it was a battery store). The employees simply didn't want to take the time to help him. Now, they are unemployed or in a new line of work.
This book won't make you rich. It won't give you any good business ideas. However, it will give your business idea a stress test and help you improve any weaknesses in your existing plan. It is also sold at a good price ($9.89 for Kindle for me).
I would highly recommend this book for any person who wants to start a business but feels like they lack some business knowledge. Very good investment for the right person.
The book goes on to describe how to manage each of these areas of a new business correctly so that the pitfalls are avoided. Most of the chapters deal with issues related to getting a new business going, but chapter 8 contains a crash course in principles for managing a business, chapter 9 gives advice on finding an employing good people, and chapter 10 discusses the issues that arise as a business expands.
There are plenty of books on starting a business, and most of them cover similar territory. However, most of them are not very interesting to read. What makes this short book stand out from the others is the clear, concise and engaging way in which it is written, with summaries of "lessons learned" at the end of each chapter and resources for further learning at the end. I would strongly recommend the book to anyone who is thinking about starting a new business or looking for some quick hints on how to run an existing business well.
The only short coming of this book are the often short explanations about "how" to do something. This book answers more the "why" plan your business and "what" to plan but not really how to go about it.
Being a large business owner and the owner of a new startup company, I can tell you from personal first-hand experience every word in this book should be taken to heart. Be brave and go for it, but know the pitfalls that most people fall into after they have started their business.
One example from the book is that people who are ready to start their own business are counting the money they are already going to make. I have been there and done that. It was nice to see a book that will ground you so you don't make the mistake of succumbing to the negatives that outlook can have.
Read the book! Be successful! Make lots of money and do it wisely!
From talking to various MBAs, everything in this book is standard on their curriculum. And as a business owner, I can vouch for the material; having learned it the hard way over time. This should be a must read for anyone starting a business.
The book's more of a how-to and lists what you should be doing. It's not one of those "why it's great to be independently wealthy" or "why it's great to run your own business" books. It focuses on the nuts and bolts of making it happen; which is why I love it so much.
Most recent customer reviews
I always have this book in my backpack where ever I go! It helps me to have a better view on starting a business!