Ellen Seiter, University of California, San Diego
"Dorothy Hobson understands soap opera’s power to involve TV viewers better than any-one alive. This remarkable study is of compelling interest to the soap addict, to the general reader and to the student of mass media’s money magic. A rewarding read."
Jeremy Isaacs, Founding Chief Executive, Channel 4
"The art of TV soap opera has finally come of age and is recognized by audience and critics as quality drama. This book is the definitive to the genre, and will prove indis-pensable to fans and academics alike."
Mal Young, BBC Controller, Drama Series
From the Back Cover
This is the first book to consider the soap opera within the economy of broadcasting; it includes a chapter based on interviews with leading broadcasting executives who give their analysis of the importance of the soap opera to their industry. The perspective of television producers as well as the views of audiences are also taken into account.
Accessibly written, Soap Opera links the genre to both its media and its literary heritage, and argues that soap operas cross international boundaries through the universal appeal of their characters and their stories. It will be of particular interest to students of media and cultural studies, literary studies, sociology and television production courses, as well as to professionals in the television industry.