Skip Anderson Founder & President, Selling to Consumers Sales Training - sellingtoconsumers.com
"As in business and in life, actions create reputations. A brand is the conversation that users are having about a product or service. As a professional speaker, consultant and author I have been obsessed with providing the best possible staff recruiting and retention solutions thus relying solely on "word of mouth" advertising. Lately, I have felt a massive disconnect with the philosophies touted by "Social media marketing Guru's", advocating using these new mediums to market one's products or services rather than engaging with their community of users.
Happily, Shane and Stephen in their new book Sociable share how the world really works by providing their powerful insights on how organizations can actively facilitate and contribute to the online word-of-mouth conversations pertaining to their brands that will greatly impact profits."
Dr. Denis L. Cauvier best selling author of How to Keep Staff Productive and Happy and The ABCs of Making Money series of books - deniscauvier.com
"You guys have really nailed the critical components of using social media for business, and you've done it in language that is easily understood and enjoyable to read."
Jerry Kennedy author of Motivation 101 and Co-host of the Sales Management 2.0 Podcast - jerrykennedy.com