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Sociable!: How Social Media is Turning Sales and Marketing Upside Down Paperback – December 27, 2009
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Review
Skip Anderson Founder & President, Selling to Consumers Sales Training - sellingtoconsumers.com
"As in business and in life, actions create reputations. A brand is the conversation that users are having about a product or service. As a professional speaker, consultant and author I have been obsessed with providing the best possible staff recruiting and retention solutions thus relying solely on "word of mouth" advertising. Lately, I have felt a massive disconnect with the philosophies touted by "Social media marketing Guru's", advocating using these new mediums to market one's products or services rather than engaging with their community of users.
Happily, Shane and Stephen in their new book Sociable share how the world really works by providing their powerful insights on how organizations can actively facilitate and contribute to the online word-of-mouth conversations pertaining to their brands that will greatly impact profits."
Dr. Denis L. Cauvier best selling author of How to Keep Staff Productive and Happy and The ABCs of Making Money series of books - deniscauvier.com
"You guys have really nailed the critical components of using social media for business, and you've done it in language that is easily understood and enjoyable to read."
Jerry Kennedy author of Motivation 101 and Co-host of the Sales Management 2.0 Podcast - jerrykennedy.com
About the Author
- Print length220 pages
- LanguageEnglish
- Publication dateDecember 27, 2009
- Dimensions6 x 0.5 x 9 inches
- ISBN-101439264007
- ISBN-13978-1439264003
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Product details
- Publisher : BookSurge Publishing & Stephen Jagger Holdings; First Edition (December 27, 2009)
- Language : English
- Paperback : 220 pages
- ISBN-10 : 1439264007
- ISBN-13 : 978-1439264003
- Item Weight : 10.7 ounces
- Dimensions : 6 x 0.5 x 9 inches
- Customer Reviews:
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About the authors

Shane Gibson is an international speaker and author on sales performance, B2B Selling, and sales leadership who has addressed over 200,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.
Shane’s books include Real Results in a Virtual Economy - How to Future-Proof Your Business co-authored with Dr. Denis Cauvier, Sociable! How Social Media is Turning Sales and Marketing Upside Down co-authored with Stephen Jagger. Closing Bigger the Field Guide to Closing Bigger Deals co-authored with Captain Trevor Greene and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
He is a certified Master Trainer and contributing author in the Complete Sales Action System™ and Managing Complex Business Relationships. Shane is Canada’s only Guerrilla Marketing Master Trainer. He is also co-founder and facilitator of the Langara College Online Professional Sales Certificate Program; a 72-hour 4-month program based upon Shane’s sales processes and programs.
Blogging since 2002 and podcasting since 2004, Shane is a veteran in the social selling arena and cited as an expert in the use of social media platforms and channels. Published in numerous publications including CMA Magazine, the Financial Post, the Globe and Mail, Entrepreneur.com and Business In Vancouver Magazine.
Shane’s speaking and training clients include: Great West Life, BDC, Sun Life, BMO Financial, CPA, HUB International, Canaccord Financial, Ford Motor Company, Manitoba Motor Dealers Association, American Marketing Association (BC and MB), CMA Canada, ACL, HeroX, Reliance Industries (India), Corning Cable Systems, IUOE, The Vancouver Board of Trade, Seminarium Colombia, Seminarium Chile, the Sauder School of Business, the University of British Columbia, and hundreds of entrepreneurs, individual sales people and marketers over the past 20 years. When he’s not selling or speaking, you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.

Stephen Jagger is an entrepreneur that has been starting businesses since high school. He is currently involved in 3 businesses. Combustion Labs Media Inc, which operates as Ubertor.com, is a real estate software company that provides websites and online marketing tools to thousands of real estate agents across North America. Reachd.com is a training company that focuses on marketing professionals and businesses that are interested in learning more about search engine optimization, blogging, online video, Google Adwords and social media. The 3rd is OutsourcingThingsDone.com which provides high level outsourced personnel to business owners and mangers across North America.
Stephen has been covered in many major publications including The Vancouver Sun, The Wall Street Journal, The Ottawa Citizen, The Vancouver Courier, The Calgary Herald plus many more. He has spoken at many different events including British Columbia Institute of Technology, The Vancouver Board of Trade, The Entrepreneurs' Organization (EO), The Real Estate Board of Greater Vancouver, and Inman News Connect 2007 in San Francisco where he was on a panel of 4 with a representative from Google, Yahoo and the Yellow Pages and 2009 in New York on a panel discussing blogging.
He is very active in the community as a member of the Vancouver Board of Trade Communication Committee, the Vancouver College Alumni Association, a volunteer with Kids Help Phone, the founding member of the largest real estate agent meetup in North America and a mentor for the Leaders of Tomorrow program.
Stephen can be reached at: stephen.jagger@gmail.com for your speaking requests and business consulting needs.
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Stephen Jagger and Shane Gibson grab the proverbial bull by the horns with this exciting and engaging read. The pair know what their talking about better yet, they share the ins and outs of social media with you. It doesn't matter if you're Generation Y or a Baby Boomer, anyone can learn to engage, share and participate in today's social media.
Taking it one step further, the pair illustrate that the old days of marketing and networking, while the still have a place, are now antiquated and becoming relics. By harnessing your true potential and engaging, you can become a "Thought Leader" and a go-to person in your field.
Smart, funny, concise and most of all informative, Sociable! challenges you to take your skills to the next level! Excellent, excellent book!
Kelley Skar
@kelleyskar
This book is essentially a how-to book from those that have used social media to successfully build businesses. I'd be happy to recommend it to anyone.
Both Shane Gibson and Stephen Jagger are well-versed in the blogging world and love to share what they've learned along the way. There are so many ways to succeed and grow your business using online marketing tools and this book covers just about everything you need to know in order to flourish and enjoy both online and offline connecting. I highly recommend it as a handy resource for companies of all sizes.
