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Sociable!: How Social Media is Turning Sales and Marketing Upside Down Paperback – December 27, 2009
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"Oh, how I wish I could have read Sociable! back when I was a social media newbie. I could have prevented tons of confusion, many headaches, and loads of wasted time trying to figure it out. My advice? Read Shane and Steve's book and use it as your roadmap to taking full advantage of the tremendous sales and marketing power that social media has to offer."
Skip Anderson Founder & President, Selling to Consumers Sales Training - sellingtoconsumers.com
"As in business and in life, actions create reputations. A brand is the conversation that users are having about a product or service. As a professional speaker, consultant and author I have been obsessed with providing the best possible staff recruiting and retention solutions thus relying solely on "word of mouth" advertising. Lately, I have felt a massive disconnect with the philosophies touted by "Social media marketing Guru's", advocating using these new mediums to market one's products or services rather than engaging with their community of users.
Happily, Shane and Stephen in their new book Sociable share how the world really works by providing their powerful insights on how organizations can actively facilitate and contribute to the online word-of-mouth conversations pertaining to their brands that will greatly impact profits."
Dr. Denis L. Cauvier best selling author of How to Keep Staff Productive and Happy and The ABCs of Making Money series of books - deniscauvier.com
"You guys have really nailed the critical components of using social media for business, and you've done it in language that is easily understood and enjoyable to read."
Jerry Kennedy author of Motivation 101 and Co-host of the Sales Management 2.0 Podcast - jerrykennedy.com
About the Author
Shane Gibson is an international speaker, and author who has addressed over 100,000 people in the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. Blogging since 2002, and podcasting since 2004, Shane drives the majority of his business from social media marketing. His background in sales and social media Shane knows how to combine both worlds to help you grow your business. Stephen Jagger is an entrepreneur and co-founder of three businesses. His in-depth experience in marketing, entrepreneurship and social media make him a highly sought after speaker. Serving several thousand clients globally, his three businesses are: Combustion Labs Media Inc, (Ubertor.com) Reachd.com and OutsourcingThingsDone.com. Collectively his organizations provide everything from virtual assistants, to real estate web-sites and dozens of online marketing tools and training solutions.
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Top customer reviews
Stephen Jagger and Shane Gibson grab the proverbial bull by the horns with this exciting and engaging read. The pair know what their talking about better yet, they share the ins and outs of social media with you. It doesn't matter if you're Generation Y or a Baby Boomer, anyone can learn to engage, share and participate in today's social media.
Taking it one step further, the pair illustrate that the old days of marketing and networking, while the still have a place, are now antiquated and becoming relics. By harnessing your true potential and engaging, you can become a "Thought Leader" and a go-to person in your field.
Smart, funny, concise and most of all informative, Sociable! challenges you to take your skills to the next level! Excellent, excellent book!
This book is essentially a how-to book from those that have used social media to successfully build businesses. I'd be happy to recommend it to anyone.
Both Shane Gibson and Stephen Jagger are well-versed in the blogging world and love to share what they've learned along the way. There are so many ways to succeed and grow your business using online marketing tools and this book covers just about everything you need to know in order to flourish and enjoy both online and offline connecting. I highly recommend it as a handy resource for companies of all sizes.