- Paperback: 168 pages
- Publisher: CreateSpace Independent Publishing Platform (August 31, 2012)
- Language: English
- ISBN-10: 1479196517
- ISBN-13: 978-1479196517
- Product Dimensions: 5.5 x 0.4 x 8.5 inches
- Shipping Weight: 9.8 ounces (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (14 customer reviews)
- Amazon Best Sellers Rank: #831,751 in Books (See Top 100 in Books)
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The Social Advisor: Social Media Secrets of the Financial Industry (Volume 1) Paperback – August 31, 2012
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About the Author
Entrepreneur, author, speaker, and worldwide connector, Amy McIlwain is internationally recognized for radical new ways of approaching social media, PR, marketing, advertising, and customer service within the financial service industry. Amy has appeared live on NBC, CBS and FOX as a social media expert. Her content has been featured in several top financial industry publications, media outlets, blogs, books, and websites including the Wall Street Journal, Financial Times, InvestmentNews, AdvisorOne, ProducersWeb, Ignites, FundFire and more.
Top Customer Reviews
Let me tell you, my knowledge of the Social Media aspect of this next generation of shoppers has been enriched and enhanced to levels never before expected. Thanks to this book, my understanding of the social media world has been kicked up notches never before imaginable!
Amy is a master at explaining ideas in a way that you can implement. Great ideas without implementation are just great ideas and that's why this book sticks out above others as Amy shows you how to get `er done! At the end of each chapter I felt like Emeril Lagasse as I heard myself saying "BAMM!" over and over again.
This is more than a book, it is a masterpiece! Buy it now before your competitors do!!!
It falls short on the compliance section (in my opinion) - nothing much to distinguish strategies between B/D's or RIA's, which is really what I was looking for, but that's not to say it won't be useful for those who operate in less regulated environments.
Once I started, I spent the time to go cover to cover of 160 pages and found it to be one of the most helpful sources I found. I am learning all about social media for financial and business applications. Wish I had found it before last week.
I paid for my book and it was money well spent. Good luck to you.
"Dr George" Morris, PhD
Most Recent Customer Reviews
Her writing is engaging.Read more