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Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt Hardcover – March 19, 2011
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From the Back Cover
“SOCIAL MEDIA IS THE NEW COLD CALL.”
Business social media is the best, least expensive, most direct way of communicating with your customers to be discovered in the last 100 years. By taking complete advantage of Facebook, LinkedIn, Twitter, and YouTube, you can promote and propel your business beyond the next level, beyond your competition, and beyond the economy. Now is not the time to go slow. Now is not the time to worry about a few negative comments from customers. Now is the time to capitalize on the opportunity, crush your competitors, and become the market leader. Business social media will build your brand, your reputation, and your bank account. Do not start tomorrow. Start TODAY!
"What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon."
I am social. Business social. I understand how to attract, engage, and connect on Facebook, LinkedIn, Twitter, and YouTube.
This book is all about how you can do the same. It’s my voice, my experience, and my knowledge. In the spirit of social media, I have asked a few select authors to share their wisdom, ideas, and success.
Many people (maybe you) are not aware of the power and the opportunity that business social media presents. This book lays it bare with concepts, strategies, and how-tos.
Like my other books, Social BOOM! is short, sweet, and all meat.
Jeffrey Gitomer Sings the Praises of Business Social Media:
Social BOOM! is the conversion from social media to business social media.
Social BOOM! defines the moment when you discover that your efforts are paying dividends by attracting, engaging, and connecting.
Social BOOM! describes the feeling you have when you gain a new customer based on your value messaging and hard work to make yourself known to others in the social media world.
Social BOOM! occurs when attraction meets value.
Social BOOM! is the by-product of all your other marketing and promotional efforts.
Social BOOM! is the outcome you’ll discover when your followers tell others to follow you and buy from you.
Social BOOM! is the answer to the cold call.
Social BOOM! is money in the bank. Your bank.
About the Author
AUTHOR. Jeffrey is the author of The New York Times best sellers
The Sales Bible, The Little Red Book of Selling, The Little Black
Book of Connections, and The Little Gold Book of YES! Attitude.
All of his books have been number one best sellers on Amazon.
com. Jeffrey’s books have sold millions of copies worldwide.
IN FRONT OF MILLIONS OF READERS EVERY WEEK. Jeffrey’s
syndicated column Sales Moves appears in scores of business
journals and newspapers in the United States and Europe, and
is read by more than four million people every week.
SALES CAFFEINE. Jeffrey’s weekly e-zine, Sales Caffeine, is
a sales wake-up call delivered every Tuesday morning to
more than 500,000 subscribers worldwide, free of charge.
Sales Caffeine allows Jeffrey to communicate valuable sales
information, strategies, and answers to sales professionals
on a timely basis. To sign up, or for more information, visit
MORE THAN 100 PRESENTATIONS A YEAR. Jeffrey gives public
and corporate seminars, runs annual sales meetings, and
conducts live and Internet training programs on selling,
customer loyalty, and personal development.
SALES ASSESSMENT ONLINE. The world’s first customized
sales assessment, renamed a “successment,” will judge your
selling skill level in 12 critical areas of sales knowledge
and give you a diagnostic report that includes 50 mini sales
lessons. This amazing tool will help you rate your sales
abilities and explain your opportunities for sales growth.
This program is aptly named KnowSuccess because you can’t
know success until you know yourself.
SPEAKER HALL OF FAME. In 2008, Jeffrey was elected by his
peers to the National Speaker Association’s Speaker Hall of
Fame. The designation, CPAE (Counsel of Peers Award for
Excellence), honors professional speakers who have reached
the top echelon of performance excellence.
ON THE INTERNET. Jeffrey’s WOW! websites get more than
100,000 hits per week from readers and seminar attendees.
His state-of-the-art presence on the web and e-commerce
ability has set the standard among peers, and has won huge
praise and acceptance from customers.
TRAINONE ONLINE SALES TRAINING. Award-winning online sales
training lessons are available at http://www.trainone.com. The
content is pure Jeffrey — fun, pragmatic, real world — and can be
immediately implemented. TrainOne’s innovation is leading the
way in the field of customized e-learning.
AWARD FOR PRESENTATION EXCELLENCE. In 1997, Jeffrey was
awarded the designation of Certified Speaking Professional
(CSP) by the National Speakers Association. The CSP award
has been given fewer than 500 times in the past 25 years and
is the association’s highest earned award.
ACE OF SALES. The first program that actually helps you make
sales! Wanna make more sales, close more deals, AND build
loyal relationships? Ace of Sales is the golden ticket of selling
and gives you and your people the tools and training to
attract, engage, differentiate, thank, stay in touch, and WOW
customers. To sign up, visit http://www.aceofsales.com.
SALESBLOG.COM. Understanding the importance of
transferring information that’s both timely and useful, Jeffrey’s
Sales Blog adds the ultimate multimedia transfer to Jeffrey’s
outreach. Log on, subscribe, and stay up to the nanosecond
with information to build your sales and success.
RESILIENT LEADER TRAINING. Buy Gitomer and TrainOne have
partnered with The Center for Leadership Studies and are
now offering a course in Resilient Leadership. This dynamic
program will test your strengths, expose your vulnerabilities,
and reinforce your resilience as a leader and as a person. For
more information, call 704/333-1112.
BIG CORPORATE CUSTOMERS. Jeffrey’s customers include
Coca-Cola, GE, Oracle, US Foodservice, Caterpillar, BMW,
Verizon Wireless, CHUBB, MacGregor Golf, Ferguson
Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car,
AmeriPride, NCR, Thomson Reuters, Comcast Cable, Raymond
James, Liberty Mutual Insurance, Principal Financial Group,
Wells Fargo Bank, Monsanto, BlueCross BlueShield, Carlsberg,
Wausau Insurance, Northwestern Mutual, MetLife, Sports
Authority, GlaxoSmithKline, AC Neilsen, IBM, The New York
Post, and hundreds of others.
Top customer reviews
The book contains different size fonts, bullet points, lists, colored text, and a few graphics. All of these make it an easy and quick read, as well as one with the important ingredients highlighted.
The book focuses on the big four: Facebook, Linkedin, Twitter and Youtube. (There is also a lot about blogging, the glue that binds these all together.) In a nutshell, this book tells you why you should be using all of these platforms and how you should be using them. The key ingredient to how is to provide value.
I think the book has a lot of practical advice along with a motivational message of "start doing this today!" I'm going to keep this book handy as a revamp my social media efforts. If you have a business, using social media is almost a necessity. Gitomer's "Social Boom!" is a great little book to help you use the main vehicles the most effectively.
Reviewed by Alain Burrese, J.D., author of Hard-Won Wisdom From The School Of Hard Knocks (Revised and Expanded): How To Avoid A Fight And Things To Do When You Can't Or Don't Want To and others.
Great job, Jeffrey. Kris Gazley
If you are not using Social Media fully, and you're probably not, then this book is a must read. I learned and applied a lot to my work habits and it's produced some great results.
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