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Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt Hardcover – March 19, 2011

4.4 out of 5 stars 60 customer reviews

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Editorial Reviews

From the Back Cover

--Jeffrey Gitomer


Business social media is the best, least expensive, most direct way of communicating with your customers to be discovered in the last 100 years. By taking complete advantage of Facebook, LinkedIn, Twitter, and YouTube, you can promote and propel your business beyond the next level, beyond your competition, and beyond the economy. Now is not the time to go slow. Now is not the time to worry about a few negative comments from customers. Now is the time to capitalize on the opportunity, crush your competitors, and become the market leader. Business social media will build your brand, your reputation, and your bank account. Do not start tomorrow. Start TODAY!


"What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon."

--Jeffrey Gitomer


I am social. Business social. I understand how to attract, engage, and connect on Facebook, LinkedIn, Twitter, and YouTube.


This book is all about how you can do the same. It’s my voice, my experience, and my knowledge. In the spirit of social media, I have asked a few select authors to share their wisdom, ideas, and success.


Many people (maybe you) are not aware of the power and the opportunity that business social media presents. This book lays it bare with concepts, strategies, and how-tos.


Like my other books, Social BOOM! is short, sweet, and all meat.


Jeffrey Gitomer Sings the Praises of Business Social Media:

Social BOOM! is the conversion from social media to business social media. 

Social BOOM! defines the moment when you discover that your efforts are paying dividends by attracting, engaging, and connecting. 

Social BOOM! describes the feeling you have when you gain a new customer based on your value messaging and hard work to make yourself known to others in the social media world. 

Social BOOM! occurs when attraction meets value. 

Social BOOM! is the by-product of all your other marketing and promotional efforts. 

Social BOOM! is the outcome you’ll discover when your followers tell others to follow you and buy from you. 

Social BOOM! is the answer to the cold call. 

Social BOOM! is money in the bank. Your bank.

About the Author

AUTHOR. Jeffrey is the author of The New York Times best sellers

The Sales Bible, The Little Red Book of Selling, The Little Black

Book of Connections, and The Little Gold Book of YES! Attitude.

All of his books have been number one best sellers on Amazon.

com. Jeffrey’s books have sold millions of copies worldwide.



syndicated column Sales Moves appears in scores of business

journals and newspapers in the United States and Europe, and

is read by more than four million people every week.


SALES CAFFEINE. Jeffrey’s weekly e-zine, Sales Caffeine, is

a sales wake-up call delivered every Tuesday morning to

more than 500,000 subscribers worldwide, free of charge.

Sales Caffeine allows Jeffrey to communicate valuable sales

information, strategies, and answers to sales professionals

on a timely basis. To sign up, or for more information, visit



MORE THAN 100 PRESENTATIONS A YEAR. Jeffrey gives public

and corporate seminars, runs annual sales meetings, and

conducts live and Internet training programs on selling,

customer loyalty, and personal development.


SALES ASSESSMENT ONLINE. The world’s first customized

sales assessment, renamed a “successment,” will judge your

selling skill level in 12 critical areas of sales knowledge

and give you a diagnostic report that includes 50 mini sales

lessons. This amazing tool will help you rate your sales

abilities and explain your opportunities for sales growth.

This program is aptly named KnowSuccess because you can’t

know success until you know yourself.


SPEAKER HALL OF FAME. In 2008, Jeffrey was elected by his

peers to the National Speaker Association’s Speaker Hall of

Fame. The designation, CPAE (Counsel of Peers Award for

Excellence), honors professional speakers who have reached

the top echelon of performance excellence.


ON THE INTERNET. Jeffrey’s WOW! websites get more than

100,000 hits per week from readers and seminar attendees.

His state-of-the-art presence on the web and e-commerce

ability has set the standard among peers, and has won huge

praise and acceptance from customers.


TRAINONE ONLINE SALES TRAINING. Award-winning online sales

training lessons are available at http://www.trainone.com. The

content is pure Jeffrey — fun, pragmatic, real world — and can be

immediately implemented. TrainOne’s innovation is leading the

way in the field of customized e-learning.



awarded the designation of Certified Speaking Professional

(CSP) by the National Speakers Association. The CSP award

has been given fewer than 500 times in the past 25 years and

is the association’s highest earned award.


ACE OF SALES. The first program that actually helps you make

sales! Wanna make more sales, close more deals, AND build

loyal relationships? Ace of Sales is the golden ticket of selling

and gives you and your people the tools and training to

attract, engage, differentiate, thank, stay in touch, and WOW

customers. To sign up, visit http://www.aceofsales.com.


SALESBLOG.COM. Understanding the importance of

transferring information that’s both timely and useful, Jeffrey’s

Sales Blog adds the ultimate multimedia transfer to Jeffrey’s

outreach. Log on, subscribe, and stay up to the nanosecond

with information to build your sales and success.


RESILIENT LEADER TRAINING. Buy Gitomer and TrainOne have

partnered with The Center for Leadership Studies and are

now offering a course in Resilient Leadership. This dynamic

program will test your strengths, expose your vulnerabilities,

and reinforce your resilience as a leader and as a person. For

more information, call 704/333-1112.


BIG CORPORATE CUSTOMERS. Jeffrey’s customers include

Coca-Cola, GE, Oracle, US Foodservice, Caterpillar, BMW,

Verizon Wireless, CHUBB, MacGregor Golf, Ferguson

Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car,

AmeriPride, NCR, Thomson Reuters, Comcast Cable, Raymond

James, Liberty Mutual Insurance, Principal Financial Group,

Wells Fargo Bank, Monsanto, BlueCross BlueShield, Carlsberg,

Wausau Insurance, Northwestern Mutual, MetLife, Sports

Authority, GlaxoSmithKline, AC Neilsen, IBM, The New York

Post, and hundreds of others.



The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Hardcover: 192 pages
  • Publisher: FT Press; 1 edition (March 19, 2011)
  • Language: English
  • ISBN-10: 0132686058
  • ISBN-13: 978-0132686051
  • Product Dimensions: 5.6 x 0.5 x 8.5 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #631,924 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I bought this book based on other user reviews in hopes of gaining some good insights into Social Media marketing for a local non profit. I found it so short on specifics, so generic, and so repetitive that I "read" the first 15% of it in 20 minutes. An example of the pablum text, "Your job, as a master of business social media, is to attract them, not to beg them. Your job is not to find them. Your success will come from letting them find you." Sounds like bad motivational speech or a fortune cookie. How does one act on this? Reading further, never provides specifics or a checklist or case studies. The other authors frequently recapitulate each other's content. It feels like it was created as a series of PowerPoint seminars and dumped into book form.

If I could get my money back, I would. You can find more useful information free on the Internet by searching for "business social media" and "social media marketing".
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Format: Hardcover
It is kind of surprising that the author of this book, who has quite an online following, has only come up with 8 reviewers for his book to date. Normally a "connected" Internet guy will leverage his or her followers through blog posts, tweets, and ezine messages to get positive reviews posted on Amazon for his book. That doesn't seem to be the case here. I wonder why???

I first heard of Gitomer in 2004 when I was working down in Charleston, SC for a nonprofit fundraising-consulting firm. The lead consultant loved getting Gitomer's "Sales Caffeine" ezine and clicking through to the sales rants Gitmer penned and starred in. David would holler into my office and say: You gotta check out Gitomer on this rant. I'll have to admit some of those rants were pretty commical.

Now, about the book at hand. I'm a tough grader when it comes to social media books these days. I've read a ton of them (and posted reviews for some) and there rarely is much worth reading printed these days. Social Boom is better than most, though. Not because the book is particularly enlightening. No, because it is NOT all that enlightening. What makes this book different is the author has written a book about what he does with regard to social media. And he has been pretty successful with it I might add. I recommend you read the book, but more importantly you should study everything the author has done online to build his Internet presence. It's all there to be found, looked at, studied, analyzed, and interpretted. It's the combination of the book and the author's online presence that make the book worth something.

Gitomer is basically a sales trainer who has become an expert at self-promotion.
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Format: Hardcover Verified Purchase
I'm a big Gitomer fan & have all his books but this one SUCKS! (I tried to think of a nicer way to put that but I simply couldn't!)

You've heard of books that you can't put down; well this one you can't pick up. The information is nothing that one couldn't get from a FAQ or a Google search & it's full of guest contributors that don't really offer anything. In addition, it's a boring read.

It has no real bite or substance. That said, I'm hoping his upcoming "The Little Book of Leadership" is better!
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Format: Kindle Edition Verified Purchase
"Social Boom: How to Master Business Social Media" by Jeffrey Gitomer is a great little guide book on using social media to brand yourself, sell yourself, and more. It's not really a book you need to read cover to cover, but rather a book of short chapters, lists, and input from other experts besides Gitomer.

The book contains different size fonts, bullet points, lists, colored text, and a few graphics. All of these make it an easy and quick read, as well as one with the important ingredients highlighted.

The book focuses on the big four: Facebook, Linkedin, Twitter and Youtube. (There is also a lot about blogging, the glue that binds these all together.) In a nutshell, this book tells you why you should be using all of these platforms and how you should be using them. The key ingredient to how is to provide value.

I think the book has a lot of practical advice along with a motivational message of "start doing this today!" I'm going to keep this book handy as a revamp my social media efforts. If you have a business, using social media is almost a necessity. Gitomer's "Social Boom!" is a great little book to help you use the main vehicles the most effectively.

Reviewed by Alain Burrese, J.D., author of Hard-Won Wisdom From The School Of Hard Knocks (Revised and Expanded): How To Avoid A Fight And Things To Do When You Can't Or Don't Want To and others.
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Format: Hardcover Verified Purchase
I just received my copy of Social Boom... I don't know what I was expecting but I was pleasantly surprised at first and now thrilled! The book it typical Gitomer... before you jump to conclusions about that statement... it's been my experience that he consistently provides more value than price! This book is a great book for the person exploring to see if social media is for them or their firm. Additionally, there are strategy tips, application tips and resources all jam paced into 189 pages. At every page turn there was more to absorb... why, how, and "you better or you're behind" lessons!
I highly recommend this book! If you're asking... should I..? or How do I..? or where (which social media venue) do I..? Buy this book... give it a read and you will know! Thanks Jeffrey! Great Job!
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