Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community 1st Edition

by Allyson Kapin (Author), Amy Sample Ward (Author)

21 ratings

ISBN-13: 978-1118288337

ISBN-10: 1118288335

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Strategies for advocacy, fundraising, and engaging the community

Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.

It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

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Editorial Reviews

From the Inside Flap

Social Change Anytime Everywhere is an action-oriented guide for nonprofit staff who recognize the need for a more nimble approach to building and mobilizing their communities through multifaceted campaigns and by integrating online channels with offline tactics. Whether you're a communications director, a social media campaigner, a development director, an advocacy or community organizer, or a web strategist, this book will provide you with all the tools you need to launch successful online multichannel campaigns to help you change the world and create real-world impact.

Praise for Social Change Anytime Everywhere

"If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit's marketing plan, look no further than this book."
—BETH KANTER, master trainer, blogger, and coauthor of Measuring the Networked Nonprofit

"Changing the world is a little harder than it sounds, but this book will show you a lot of ways it can (and should) be done, in a world where new tools give us a real chance against big money!"
—BILL MCKIBBEN, president and cofounder, 350.org

"In today's social, mobile, and online world, nonprofits must meet supporters on their turf, wherever and whenever they want to engage. Social Change Anytime Everywhere is a must-read guide for nonprofit professionals wanting to adopt an integrated approach to online communications that will drive results."
—MELANIE MATHOS AND CHAD NORMAN, authors, 101 Social Media Tactics for Nonprofits

"Many nonprofits don't see how they can fit mobile and social media into their day-to-day program activities. The authors not only show them how, but more important, why it's necessary for every organization. Social Change Anytime Everywhere shows nonprofits how advocacy today requires a multilevel engagement strategy."
—SHIREEN MITCHELL, founder, Digital Sistas

From the Back Cover

Praise for Social Change Anytime Everywhere

"If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit's marketing plan, look no further than this book."
―BETH KANTER, master trainer, blogger, and coauthor of Measuring the Networked Nonprofit

"In today's social, mobile, and online world, nonprofits must meet supporters on their turf, wherever and whenever they want to engage. Social Change Anytime Everywhere is a must-read guide for nonprofit professionals wanting to adopt an integrated approach to online communications that will drive results."
―MELANIE MATHOS AND CHAD NORMAN, authors, 101 Social Media Tactics for Nonprofits

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Product details

Publisher ‏ : ‎ Jossey-Bass; 1st edition (February 11, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1118288335
ISBN-13 ‏ : ‎ 978-1118288337
Item Weight ‏ : ‎ 1.06 pounds
Dimensions ‏ : ‎ 6.9 x 0.7 x 9.2 inches

Best Sellers Rank: #1,106,926 in Books (See Top 100 in Books)
- #447 in Social Media for Business
- #756 in Social Media Guides
- #839 in Nonprofit Organizations & Charities (Books)

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21 ratings

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Carolyn M. Appleton

"Must-Have" for Nonprofits

Reviewed in the United States on November 2, 2013

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This book is a "must have" for anyone - or any organization - wishing to embark upon a successful, multiple-channel "call to action" campaign. "Social Change Anytime Everywhere" is comprehensive, it provides insightful "real life" examples, and genuinely helpful step-by-step guidance. One simple overarching truth shared by Allyson and Amy is, "Organizations need to let the community drive. That doesn't mean organizations ... relinquish all responsibility and control ... quite the opposite! The organization gets to do everything but drive: You are the vehicle, the gas, the map, but if the community isn't in the driver's seat, you won't have the engagement or power to go anywhere."

This concept informs the book. I was also pleased to read about successful campaigns implemented by nonprofits that are favored by young people like Surfrider, as well as those for older adults like AARP. E-mail, social media, QR (Quick Response Codes), mobile, blogs, and direct mail are discussed, but also measurement, churn rates, listening tools, and staffing.

"Creating social change is no easy task. It takes people, planning, resources, and money." Some of my nonprofit colleagues fail to realize this. Some have jumped the gun without proper preparation, thinking it is easy. I urge them to acquire the book and learn how a comprehensive, well-thought-out campaign can be a rousing success in terms of fundraising, and a home-run for broadening an organization's visibility, strengthening its community, and affecting social change. I personally believe multi-channel campaigns such as those discussed by Amy and Allyson will continue to be a big part of the future of the nonprofit sector. Best to be prepared, and successful to boot.

We need to realize, "To create change on the ground, it's going to take more staff resources and a combination of tried-and-true organizing strategies, creative storytelling, plus developing and testing new strategies to ... raise even more awareness about our issues and connect with our community on deeper levels."

In closing, I'd like to suggest that nonprofit (and nonprofit support) organizations everywhere invite the co-authors of "Social Change Anytime Everywhere" to conduct in-person workshops about the book and their findings. These kinds of learning sessions would be well worth the investment, and a hands-on way to spread the increasingly important knowledge provided in the book.

Helpful

Kalen Cap

Timely and relevant to today's nonprofits for those reading on-the-go.

Reviewed in the United States on November 19, 2013

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I found "Social Change Anytime Everywhere" to be a quick read with a coherent comprehensive content layout relevant to existing nonprofit communication channels. It also has good examples relatable to a variety of nonprofits.

I would have liked more discussion of monitoring, analysis, and reporting while using specific metrics for some of the numerous examples sprinkled throughout the book. I feel that would have enhanced this work's contribution to the nonprofit field's contemporary literature. But, as is, this is still a timely and worthwhile addition for communication practices.

This is also one of the few nonprofit books I've found thoroughly readable on a mobile phone device using the kindle app. To me, that shows the care taken with the publisher's attention to detail given today's use of varied reading technologies, as well.

Helpful

Beahm

Using the internet to inspire action? Read this book.

Reviewed in the United States on July 18, 2013

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I highly recommend this book for both nonprofit professionals and anyone looking to make an impact for their cause in the ever-evolving landscape of social media and online channels. Through their vast experience in the nonprofit space and leadership in nonprofit technology, Allyson and Amy are experts in the area of online strategy for nonprofits. This book is chock-full of their helpful insights and real-world stories to help you whether you are writing your next tweet or launching your next multichannel fundraising campaign. If you're looking for practical takeaways you can implement at your organization that will help you build a framework for using the internet to inspire action and engage your community for your cause, look no further than Social Change Anytime Everywhere. Enjoy!

Helpful

BKTinDenver

Excellent primer on social strategy and implementation for non-profits

Reviewed in the United States on January 3, 2015

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As a former startup founder and CEO, I needed a primer on social strategy to advise a non-profit that I serve on. I found this book to be filled with valuable strategy and tactics that helped me gain confidence in an area of growing significance for any non-profit.

Helpful

Bruce Lang

Good to start with

Reviewed in the United States on April 1, 2014

Verified Purchase

Pretty thorough in basic book to start your journey in making a change in any non profit or social work. Has great advice.

One person found this helpful

Helpful

justyn ashley

Amazing book for nonprofits!

Reviewed in the United States on February 7, 2013

I can't put this book down - I'm really excited about it. I love how many progressive organizations are cited as examples throughout the book; for example, the National Women's Law Center's campaign around "Being a Woman Is Not a Pre-existing Condition" with an image illustrating their campaign, Monterey Bay Sea Aquarium's app that helps people make sustainable seafood choices, Amnesty International, Dan Savage's "It Gets Better" campaign, the SurfRider Foudnation, the AIDS walk, IAVA's #GoSilent campaign, etc.

This isn't a book for one type of organization, it's a book about social change for all nonprofits that are working to create change. I love how real the book is. Allyson and Amy have both worked in the nonprofit realm and are able to acknowledge all of the challenges that nonprofits may encounter.

If you're looking for a book about social change, and how to use social media, raise money, and engage more people, I highly recommend reading Social Change Anytime Everywhere! Full disclosure, I know the authors, though I have not let that influence this review.

2 people found this helpful

Helpful

Danny Brown

Perfect read for any non-profit or supporter

Reviewed in the United States on July 15, 2013

You can always tell when a book has been written by someone - or, in this case, two people - from the trenches, who have actually walked the talk. There's no ambiguous theory here, or anecdotal quips. Kapin and Ward share case studies, real examples, and years of personal expertise, and deliver the best primer around for today's social change-makers. Whether you're a non-profit yourself, volunteer at one or are a supporter of several, this book helps you understand what it means to be a non-profit today and - more importantly - how to connect with your constituents and build loyalty and advocacy for years to come. Highly recommended.

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