Social Cognition: Making Sense of People

by Ziva Kunda (Author)

9 customer reviews

ISBN-13: 978-0262611435

ISBN-10: 0262611430

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Ziva Kunda provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field.

How do we make sense of other people and of ourselves? What do we know about the people we encounter in our daily lives and about the situations in which we encounter them, and how do we use this knowledge in our attempt to understand, predict, or recall their behavior? Are our social judgments fully determined by our social knowledge, or are they also influenced by our feelings and desires?

Social cognition researchers look at how we make sense of other people and of ourselves. In this book Ziva Kunda provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field.

The first part of the book reviews basic processes in social cognition, including the representation of social concepts, rules of inference, memory, "hot" cognition driven by motivation or affect, and automatic processing. The second part reviews three basic topics in social cognition: group stereotypes, knowledge of other individuals, and the self. A final chapter revisits many of these issues from a cross-cultural perspective.

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Editorial Reviews

Review

" An insightful and authoritative overview of a rapidly expanding field." -- Neal Roese, Department of Psychology, Northwestern University

& quot; An insightful and authoritative overview of a rapidly expanding field.& quot; -- Neal Roese, Department of Psychology, Northwestern University

"An insightful and authoritative overview of a rapidly expanding field."--Neal Roese, Department of Psychology, Northwestern University

Review

From concepts and categories, to memory and judgment, and self and culture, Kunda provides a thoughtul integration of research on mind and socila world. Her analysis is deep, her assessments are judicious, and the emerging picture of social cognition is vastly exciting.

―Mahzarin R. Banaji, Department of Psychology, Yale University (Endorsement)

Professional social psychologists and cognitive psychologists will find Social Cognition an important book. It will be a pleasure for students as well. Clear summaries of the contributions of social and cognitive psychology along with brilliantly made connections between the two assure the book landmark status.

―Richard Nisbett, Research Center for Group Dynamic, Institute for Social Research, University of Michigan (Endorsement)

―

(Endorsement)

An insightful and authoritative overview of a rapidly expanding field.

―Neal Roese, Department of Psychology, Northwestern University (Endorsement)

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Product details

Series: A Bradford Book
Paperback: 602 pages
Publisher: A Bradford Book (June 25, 1999)
Language: English
ISBN-10: 0262611430
ISBN-13: 978-0262611435
Product Dimensions: 7 x 1 x 9 inches
Shipping Weight: 2.1 pounds (View shipping rates and policies)
Average Customer Review: 9 customer reviews
Amazon Best Sellers Rank: #299,931 in Books (See Top 100 in Books)
- #91 in Books > Textbooks > Computer Science > Artificial Intelligence
- #301 in Books > Computers & Technology > Computer Science > AI & Machine Learning > Intelligence & Semantics
- #379 in Books > Textbooks > Social Sciences > Psychology > Cognitive Psychology

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Great compilation of theory on human behavior to avoid folly

January 29, 2016

Format: PaperbackVerified Purchase

Great compilation of topics for those of us who are interested in understanding the motivations and biases in decision making

I found the overall structure a little bit disorganized but each topic is enjoyable, easy to understand and thorough. I read it from cover to cover but will for sure come back to re-read specific topics, in particular when I need a reminder of my own folly and biases

A must for practical and theoretical people alike

Comment

July 18, 2012

Format: PaperbackVerified Purchase

This is my second social psychology textbook and it is clear and easy to understand. I am enjoying reading it. If social cognition is your thing, read it. I may even read it again when I finish.

Comment

Well written, complete

May 29, 2009

Format: PaperbackVerified Purchase

This is an excellent book, very well-written and thorough. I borrowed it from a friend to use as a reference for a paper, and ended up enjoying myself thoroughly while reading it. I absolutely had to buy a copy for myself to add to my library. I'm thinking of developing a social cognition course, and if I do, I'm definitely using this book.

3 people found this helpful

Comment

January 1, 2015

Format: PaperbackVerified Purchase

One of my favorite books.

Comment

November 2, 2014

Format: PaperbackVerified Purchase

Too much unnecessary information.
The book is not for me I guess!

One person found this helpful

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Excellent Consolidation

January 18, 2005

Format: Paperback

I spent some time looking for a simple bedside aggregation of the various topics associated with the psychology of decision making and the various perceptual biases, without finding much. Most of the books are excellent; but, aside from this one (and Jon Baron's) they are usually compilation of original research. I like to have a readable consolidation of the material not far from my figertips. I was lucky to have found this book, which provides a wonderful and comprehensive coverage of the topics.
It is limpid, precise, illustrative, showing a wonderful clarity of mind.

Now the bad news. The author passed away recently at the age of 48.

30 people found this helpful

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Interesting read that everyone should take a look at

July 19, 2010

Format: PaperbackVerified Purchase

I read this for my Psych course in college, but its also a interesting read for anyone who has in interest into delving into psychology.

Comment

Everyone, including you, should read this book.

February 13, 2009

Format: Paperback

Ziva Kunda's Social Cognition is a readable, well-researched, and vital book on the psychology of (surprise) social cognition. It's a mind-bender - what you learn about the experimentally verified mechanics of such wide-ranging topics as racism, motivation, memory, self-knowledge and so on will literally change the way you look at the world.

I would recommend this book to anyone who is even remotely interested in how the human mind works or wants a better understanding of their own mind and chances are, if you're reading this, you fall into one of these two categories.

3 people found this helpful

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Very fast shipping! The book came as described (NEW) and I saved about $15 from buying it from Amazon.com

Published on April 21, 2010

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