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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales Paperback – October 9, 2012
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About the Author
Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.
Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.
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Top customer reviews
This book fills that gap. It had a lot of case studies and practical tips. I felt relief after finish it as it connected a lot of ideas in a way that was really easy to understand. It is also really practical. Each chapter ends with ideas that you can implement immediately. This will be able to help a lot of business owners.
I also think its a useful read for digital marketers. It gave me a lot of resources to reference in my blog posts and changed my opinion of Facebook commerce. It is a lot easier then going through blog archives and magazine articles to follow several social commerce trends.
Just a quick tip: Don't buy the facebook commerce book in addition to this. It is the same information, instead of an expanded guide. Choose the book that is relevant to you.