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Social Entrepreneurship: A Practice-Based Approach to Social Innovation


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This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills needed to synthesize effective business practices with effective social innovation and points out both what works and what does not. Taking a practical approach, it demonstrates how big ideas can be transformed into entities that produce lasting change.



Key Features:

  • Discussion questions and activities to aid student learning and debate
  • A multi-part case study that helps students see social enterprise in practice
  • Recommended resources sections that encourage students to explore the topic further
  • Readable, real-life anecdotes, examples, and analogies that illustrate how social entrepreneurship initiatives operate
  • Learning objectives and chapter summaries to guide students through key topics including product development, idea generation, social change theory, marketing, and operating structures



Making the case that social entrepreneurship may be the most effective way to bring about positive changes in society, this textbook will be an essential resource for introductory courses and electives in social entrepreneurship.

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Editorial Reviews

Review

‘The book is a small encyclopedia of both aspects of social enterprise, combining a history of social work with a short primer on business fundamentals. The authors discuss the history and special characteristics of social enterprises (the term arose in the 1980s), along with guidance on various kinds of tools (iteration, test markets, pivoting, etc.).’ -- Elias Crim, Solidarity Hall

‘Highly recommended. This book admirably defines social entrepreneurship and serves as a gazetteer for practitioners and interested readers by clarifying current practices and providing applicable case studies to illuminate them. The text is clear and concise and conveys complex concepts in an inviting, almost conversational tone particularly well suited to the topic. It is an important and welcome addition to the literature. Undergraduates through faculty; practitioners; general readers.’ -- S.A. Schulman, CHOICE

Social Entrepreneurship - A Practice-based Approach to Social Innovation is a highly readable text which prefers to focus on the practical rather than be overly theoretical. It would make a great introductory text for those with no previous knowledge, for example a student taking an entrepreneurship/social entrepreneurship module as an optional unit, or for practitioners, those exploring how they might take a social enterprise idea forward who are at an early stage. The practical nature of the book describing common issues and pitfalls with creating and running a social enterprise makes it suitable for those using an action learning approach - ideally where students are able to interact with real social enterprises in parallel with their studies.’ -- Robert A Phillips, Action Learning: Research and Practice

‘Enhanced for the reader with the inclusion of an Appendix featuring an eleven page Sample Business Plan, and a five page Index, 'Social Entrepreneurship: A Practice-Based Approach to Social Innovation' is extraordinary and thoroughly “student friendly” in organization and presentation. While highly recommended for college and university library Business/Entrepreneurship collections, it should be noted for students, academia, and non-specialist general readers with an interest in the subject that the book is also available in a paperback edition.’ -- John Taylor, Midwest Book Review

‘Social entrepreneurship continues to prove an impactful organizational model that provides value to multiple stakeholders and reshapes communities and culture. Dr. J. Howard “Jim” Kucher and Dr. Stephanie E. Raible provide readers with the insight and knowledge needed to understand social entrepreneurship as well as offer valuable case studies throughout the text. The information compiled in this book will help all social entrepreneurs hit the ground running as changemakers.’ -- Steve McDavid, CEO, The Algernon Sydney Sullivan Foundation

‘J. Howard Kucher and Stephanie E. Raible have put together a roadmap to entrepreneurship that allows the reader to learn from the successes and challenges of local, national, and international efforts. Resources are shared that expand the ability to make a genuine difference. Recognizing the power of social enterprise and its purpose in addressing new challenges, I highly recommend Social Entrepreneurship: A Practice-Based Approach to Social Innovation as a necessary resource for the emerging social entrepreneur.’ -- Pamela J. King, Open Society Institute-Baltimore, US

About the Author

J. Howard Kucher, Associate Professor of Social Innovation, School of Graduate Studies, The University of Maryland, Baltimore, US and Stephanie E. Raible, Assistant Professor of Social Innovation and Entrepreneurship, University of Delaware, US

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