From the Author
Your next door grocery store has been selling to the local customers for a long time. A lot can be learnt from traditional businesses which have mastered the art of relationship marketing. However the same businesses which have worked so well in the traditional world, find it difficult and confusing to adapt to social media. Grocery stores, Saloons, Photo Studios, Coffee houses, Snack bars, Mithaiwala, Laundry service, Drycleaners, Auto garage, Textile Wholesalers, Garment retailers, Tailors, Paanwaala.... Whether they are willing or not, they now exist in a digitally connected world. Selling is no more just a face to face function for businesses. In fact now every business is trying to maximize sales around the clock through social media. This presents a survival challenge to traditional businesses. Will only the media savvy big corporations exist in future? How will small, family run, local businesses face the needs of the ever so plugged-in consumers who barely step out of their homes? The awkwardness of a social media newbie is quite understandable but for small business enterprises the fear of social media could be crippling. Often their early efforts to self market on social media fall flat as they neither follow a strategy nor do they have proper guidance in taking the right steps. One common issue is the lack of time to handle social media on a routine basis. This is especially true in cases with aging business owners who have little exposure to internet. However, it is promising to see many family owned businesses bringing in their younger generations at the helm who understand social media better. Yet, the problem of a strategic approach to social selling still bothers many businesses. It is not natural to expect such businesses to go ahead and hire ad agencies or brand consultancy which involves significant investments. This is also true for startups which are almost always operating on a shoestring budget. In a way, hiring professional services also defeats the purpose of social media as a potential way to self market, free of cost. So what should be the way out? Why should our traditional local businesses wither and struggle without proper ability to use social media for sales. The book's idea is to equip the readers with some essential know-how to apply social media to selling. The system described in the book relies on a set of rules followed by a series of easy levels that will help anyone graduate from a social media newbie to social seller.
From the Back Cover
Why this book? Socialmedia has the ability to accommodate every sphere of life within it and businessis no different. Modern businesses must learn how to use social communicationfor more than just selling. I feel that our civilization sees technology as theRosetta stone for our future developments but we should make sure that thisdevelopment is shared by all. Thus, it is necessary that the benefits of technologyand digital media are easily accessible to everyone. Small businesses andstartups toy with the idea of using social media for better sales but I haveoften seen them missing the point. Social selling is about knowledge sharingand collaboration as much as it is about selling. Modern customers don't seebusinesses as a means to satisfy only their physical needs but their social andemotional needs as well. Social selling is an unavoidable skill for businessowners and entrepreneurs of today. I have written this book to explain whatexactly goes into social selling. I hope that it serves as a reference for allself marketers, new business owners and entrepreneurs who want to become truesocial sellers.