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Social Gravity: Harnessing the Natural Laws of Relationships Paperback – January 17, 2012
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A practical and easy to read book on the importance of your contacts, connections and how to improve, increase and strengthen those relationships. And why you need to do this.
As you read the book, it sounds simple and intuitive which means it should be easy. No. It is work. But you have the advantage in the end.
The book is basically in two parts. The first loosely explains what the concept is while the seconds includes Six Laws of Social Gravity. These six rules are good, practical steps to follow and a really helpful take away.
Includes workbook type pages at the end of chapters that ask questions and had you make lists on that chapter.
Example and excerpt: "Review the goals you wrote earlier in this chapter. Write some notes about the type of social capital you need to achieve each of these goals."
Fourth law: get involved in meaningful activity
This book is the manual for doing just that. Building social capital requires us to change our behavior. It requires us to pay attention to networking in a new way. This is a critical business skill, even more so now that social media is taking off. But it's not something we're taught (enough) and is not (yet) something that is highly valued in organizations, but I think that time is coming. Get this book and read it, and then start being more intentional and skilled in the way you grow your network. Your future self will thank you.
In the book they push the reader to identify how they network, as well as how they feel about networking in general. And so after a little bit of introspection, then Jason and Joe unabashedly tell you how it really works. Next they throw the subject of technology on top of networking.
With you new found knowledge the authors then push you to use you this knowledge as they full explain what the Six Laws of Social Gravity are and how to use them to your advantage.
I highly recommend this book - and if you ever get a chance to see these guys speak, jump on it!
I highly recommended to anybody working in sales, building social media products, launching enterprise social collaboration platforms or simply wanting to learn more about how to build stronger e-social networking.
One thing I know: I have made this a must-read for all my team members.
As Joe Gerstandt says, go fly your freak flag by purchasing this book!