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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) Paperback – January 31, 2011
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The Amazon Book Review
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From the Author
The strategies that I have included in this book relate to Social Location Marketing not just a particular technology. Of course everyone talks about Foursquare or Facebook Places now, but what if something new comes along in 6 months? I cover the currently technology, how to set up your account and how to use them for business, but more importantly I cover the strategies that will work across platforms.
From the Inside Flap
"Have you checked-in to the new reality of business? Simon shows you how to engage the social consumer and compete for tomorrow's future, today."
Top customer reviews
>>>..."Social Location Marketing" starts with the necessary About the Author, Dedication, Acknowledgments & Introduction / What's in This Book onward to Chapter 1 - Why Should I Bother?, Chapter 2 - Square Pegs and Round Holes : Where Does This All Fit? & Chapter 3 - Games People Play!!!...This is all a necessary front-end MustRead before our Lift-Off!!!...
>>>...After Lift-Off, Continue with Chapter 4 - Introduction to Location Sharing Tools, Chapter 5 - Industries Making It Work, Chapter 6 - Know Your Apps, Chapter 7 - Marketing with Social Location Sharers, Chapter 8 - We're Here All Week---Event Marketing with Social Location Sharing Apps, Chapter 9 - Socially Speaking : The Social Business & the most important Chapter 10 - Plan, Plan, and Plan & Index!!!...
>>>...Going Forward...>>>"Social Location Marketing" is a Wealth to be used to whatever our goal, role and/or industry to find new Clients/Customers where they are, strengthen loyalty, retention & SuperCharge Profits!!!...Let's Roll!!!...Time is of the Essence!!!...Carpe Diem / Seize The Day!!!...Michael!Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)
When it comes to location sharing sites, I do know how a lot of my friends and associates are heavily into Foursquare and Yelp but how can one utilize it for business or marketing. The good news is that Simon Salt does include case studies but breaks down his work in the following chapters:
I. Why Should I Bother? - What's in it for the individual, small business, larger business?
II. Square Pegs and Round Holes: Where Does This All Fit? - Who is in charge? Where is everyone? The Perfect Face for Social Media? Location and more....
III. Games People Play - Serious gamers, casual gamers, masters of the universe, young guns and old codgers, and more.
IV. Introduction to Location Sharing Tools - Geo-Location, Location-based service, Social Location Sharing, Introduction to Social Location sharing and more.
V. Industries Making It Work - Fashion, Retail, Food and Beverages, Hotel and Travel and more.
VI. Know Your Apps - Using FourSquare, Gowalla, SVNGR, Facebook, Google, Yelp and more.
VII. Marketing to Social Location Sharers - Meeting the needs - physiological, safety, belonging, esteem, self-actualization and more. The needs of the social consumer.
VIII. We're Here All Week - Event Marketing with Social Location Sharing Apps - Gowalla, Lotus, Intel, Facebook Deals and more.
IX. Socially Speaking: The Social Business - More than a Twitter or a Facebook Page, Social Customer Relationship Management and more.
X. Plan, Plan and Plan - Identify your social business, micropayment systems and more.
"Social Location Marketing" is a very good primer to social location marketing and the businesses and marketers who want to utilize it but also know through case studies of the efficacy of using it. It's important to note that with technology, there are always additional services, more competition and also changes that can make things a bit obsolete but I feel that this book still has its relevance.
Granted, there has been a lot of news in the past month of the situation of Google Deals, Yelp Deals not being successful and will be removed but still, there is always new additions being added to make social location marketing fresh and to drive more people into using it. Especially with a lot of incentives that are being offered by points and utilizing points for purchase of products which we are seeing with sites such as Klout and even sites like Lockerz.
Nevertheless, Simon Salt has written a comprehensive, easily accessible social media book on social location marketing and if anyone is interested, should give the book a chance!
Social Location Marketing is a realitively new concept. If you have seen a commercial on television that shows someone holding up an iphone or blackberry toward a cafe or restaurant and receiving a message on their screen with reviews from friends and critics, you have a taste of what social location marketing is.
This book details the differences between Foursquare, Gowalla, Yelp, and other location sharing sites. It is a way to assist the consumer in spreading the news about your business via social sites such as Twitter and Facebook and other popular sites. Things as small as tweeting that the coffee is great at the coffee shop where you stopped, can make a big difference in people noticing that particular coffee shop.
It is also a tool for customers to keep businesses on their toes as far as service in concerned. No business wants a bad review.
I recommend this book to mom and pop locations as well as chain stores that want to drive more business to their location. It levels the playing field.