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Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being, and the Environment [Digital]

5.0 out of 5 stars  See all reviews (5 customer reviews)


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Product Details

  • Digital
  • ISBN-10: 111823524X
  • ISBN-13: 978-1118235249
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)

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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent overview for people new to social marketing February 11, 2014
Format:Paperback
“Social Marketing and Social Change” is a wonderful book for anyone exploring the field of social marketing. I was interested in social marketing, but had never studied it before. I am so glad that I read this book to get an overview of the subject. The book shows readers how to turn the wish "to make the world a better place" into action. In addition, the book inspires its readers by demonstrating the creativity and innovation in social marketing. Instead of giving prescribed rules for what social marketers should do, Lefebvre encourages readers to think for themselves and to explore the possibilities. At the same time, the book shows, in a practical way, how marketing principles can be applied effectively to create social change. All in all, if you are an individual exploring social marketing or a professor looking for a book to assign to a class, I highly recommend “Social Marketing and Social Change."
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1 of 1 people found the following review helpful
5.0 out of 5 stars Social Marketing and Social Change May 31, 2013
Format:Paperback
In his textbook, Social Marketing and Social Change, Craig Lefebvre gives us a comprehensive overview of new social change strategies derived from behavioral economics, social design, and other fields as well as standard social marketing principles. He encourages social marketers to look beyond our traditional boundaries and borrow innovative ideas from other fields. Clear writing and real world examples make complex concepts easy to understand and apply in the real world. I recommend it for people new to the field and those more experienced with the challenges of directing social change.
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1 of 1 people found the following review helpful
5.0 out of 5 stars a must have book April 21, 2013
By Ariadne
Format:Paperback
I really enjoyed reading this book! It covers social marketing aspects in a comprehensive, thorough and thoughtful manner, opening the way to social change. Especially, I found the third chapter about theories of change very useful and informative. The book's structure, analysis and examples make it ideal for students and academics.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Five Stars December 3, 2014
Format:Kindle Edition|Verified Purchase
A must-read for social marketers and anyone interested in bringing about social change.
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5.0 out of 5 stars For serious learners and doers October 8, 2015
By WMor
Format:Kindle Edition|Verified Purchase
One of the best if you are serious about social marketing and social change.
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