- Paperback: 304 pages
- Publisher: Praeger; 1 edition (September 15, 1985)
- Language: English
- ISBN-10: 0275916731
- ISBN-13: 978-0275916732
- Product Dimensions: 6.2 x 1 x 9.5 inches
- Shipping Weight: 10.4 ounces
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #9,174,519 in Books (See Top 100 in Books)
Social Marketing 1st Edition
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About the Author
RICHARD K. MANOFF is president of Manoff International Inc., the pioneering social marketing firm responsible for several of the important projects reported in this book. He has served as a special adviser to the heads of both WHO and UNICEF expressly for the development of the International Code for the Marketing of Breast-Milk Substitutes. He also served as an adjunct professor in the Department of Health Sciences of Sargent College of Allied Health Professions of Boston University and as Adjunct Lecturer in Public Health at Physicians and Surgeons School of Medicine, Columbia University. He has published widely in the area of nutrition education, family planning, and public health with particular emphasis on communications strategies and the application of marketing techniques for their implementation.
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