To get the free app, enter your mobile phone number.
Social Media 101: Tactics and Tips to Develop Your Business Online Hardcover – February 22, 2010
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
Frequently Bought Together
Customers Who Bought This Item Also Bought
In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.
You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.
- Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
- Looks at social media and the wider online universe from a strictly business perspective
If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Five Things to Do at a Social Networking Meet-Up
Content from author Chris Brogan
Oftentimes, someone at the meet-up is known to you. Make sure you say hi to that person earlier in the night rather than later. I’m working on this one, because sometimes, I’ll be somewhere with friends and never get over to see them because time gets eaten up so fast. I’m going to make a point of saying hi to my longer-known friends first at meet-ups, so that they’ll feel acknowledged. Find the New People
Look for folks who might be new to your local scene, or those you haven’t met before, and introduce yourself. My favorite opening line is to ask them what they normally do when they’re not hanging out with a bunch of Twitter geeks. If that doesn’t work, I like to ask people about their passions. Don’t Crowd-Surf Too Much
There’s a tendency that’s easy to follow to just flit among the crowd. It’s not a wedding. You don’t have to hit every table. If you find something interesting, don’t be afraid to dive deep into the conversation for a bit. Get into some deeper waters with people, because otherwise, time will wash over you like a wave and you’ll be out without much to show for it. If You Need to Do Business
Try to think of these meetups as a first date. Don’t put your tongue down our throats. In other words, if you’re there fishing for new business, play it cool and be part of the gang. Talk about what’s relevant, and don’t swerve instantly into your line of business and how you can help (sell) us. However, it’s okay to say that you’re hoping to build business relationships or the like. Just save the details for a follow-up conversation. Talk About Something New
Whenever possible, bring along some really neat new idea to throw into the mix. Think of it as mental show-and-tell. Or, if you have a nifty new something to show people, do real-world show-and-tell. Bringing something new to the meetup will enrich everything. (Don’t force it into the conversation, but have something new in mind.) Browse more social media tips from the author: • 50 Blog Topics Marketers Could Write for Their Companies • 50 Ways Marketers Can Use Social Media to Improve Their Marketing
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 75%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Top Customer Reviews
The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone's head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with "Above all else people," gives us a few cliches and then moves on to "People like to be engaged." As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google's smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay'd this (probably because the topic "Social Media" is such a draw) is pretty sad.
I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers' need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won't cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.
On the plus side there are a few tidbits of information that are worthwhile - which are also available in multiple other better books on the subject. All in all a real disappointment.
If you are looking for how social media can help you market your business or build your brand you're much better off looking at:
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott (Paperback - Jan 12, 2010)
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani and Chris Brogan (Paperback - Apr 6, 2010)
The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko (Paperback - Sep 28, 2010)
or just about any other book on this subject on Amazon.
While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropped and didn't bother explaining anything that would be obvious to a social media user already.
All in all, this is more of an `interesting pointers' book rather than a well constructed thesis on the use of social media. The book could have perhaps been stronger if it had been related to specific business ideas other than just sales pitches. Not a huge burden to read but hardly a light bulb in the dark either.
Rather than reading this book like a story, I've taken upon myself to read it as a reference book. While reading, I was simultaneously launching my blog(s) and refining my Twitter/tweeting skills. One chapter that has resonated with me is chapter 6: Social Media for Your Career. With endless networking sites, Brogan has quickly and quite simply drawn out the professional benefits of these sites. Whether one chooses to create an account on X social networking site for pleasure or for business, there will always be an audience and why not use it to your advantage--make your profile more than a page for people to get an inside scope of your life. Brogan tells readers to see these forums as a template for a resume. Since this chapter, I have changed my views on social media and have gained a new perspective and even respect for online platforms. This particular chapter has opened my eyes to the various opportunities and benefits of social websites. Reading Social Media 101 has inspired me to adjust my profiles to my professional and academic career while dedicating and reserving a portion for the purity of networking.
Most Recent Customer Reviews
This book was good, in that it saved me hours of searching his blog. Not as awesome as trust agents, but it's like having Chris's blog in hardback. Worth keeping.Published 18 months ago by Communicator K
Very nice product! Great job! Feeling the power! thank you from PowerMan!Published 19 months ago by viking
Excellent book! Chris Brogan write in an easy to understand way. I highly recommend his books to everyone trying to learn more about social media!Published on February 7, 2014 by Ellen
A great book. Alot of books on social media talk endlessly about garbage and theoretical garbage. This book gets to the point and has a dense amount of information without fluff. Read morePublished on February 1, 2013 by Dominador Pascual
Great tips and ideas for how to use social media with your business. It is not a technical book but rather a guide to content and using social media effectively to gain followers... Read morePublished on January 11, 2013 by Hannah Dahl
I recommend this book to anyone who is trying to get an handle on social media. Chris offers easy to understand steps and techniques to having social media work for you.Published on November 28, 2012 by Joannef
"Social Media 101: Tactics and Tips to Develop Your Business Online" by Chris Brogan is the perfect book for new bloggers. Read morePublished on August 2, 2011 by Chad Thiele
This book has something for everyone. If you are just beginning to venture into social media you will find a great deal of information in this little book that you can put to use... Read morePublished on March 31, 2011 by LeaRae Keyes