From the Author
THIS NOTE IS COMING STRAIGHT FROM MY HEART WITHOUT ANY PROFESSIONAL EDITING.
Lots of people have been talking about Social Media, How to use Facebook, Twitter and other tools. This is not about learning those tools, though the tools overview is covered in one of the chapters, but it about to change your thinking as a marketer, or a communicator, from "campaign managers" to "relationship builders".
This book will help you understand what is word of mouth, what is social media and how to bring about this mindset change in your organization. You can't be successful if only one team does social media but move the entire organization to think and "be social
This is for those marketers and enterprises, who want to be the change leaders in their organization and create a holistic and cross-channel marketing and communications strategy.
So, what are you waiting for, jump right in!!
About the Author
For over a decade, Ajay Tejwani has established himself as one of the leading experts on online marketing and social media strategy. His work with Fortune 500 companies has solidified his expertise in everything from marketing analysis to business development. His effectiveness at integrating social media marketing into business and advertising models has made him a sought-after source on the topic. Amid a schedule of speaking engagements across the world, Tejwani also founded Social Media Sapiens, a social media marketing and SEO consulting firm. Tejwani holds a Masters in Business Administration from the University of Texas at San Antonio and a Bachelor of Science in Electronics. He currently lives in San Antonio, Texas, with his wife and two daughters.