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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Hardcover – July 19, 2011
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About the Author
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
Top customer reviews
One of the true values for me is the methodology behind each tool/profile. These parts of the book made me think about the same issue/topic from a different prospective - which is a lead to new solution.
Behind each tool is a lot of hours of research and thinking - this book lets you tap right into it!
Also it helps to manage expectations from the product or analysis. Understanding how the results gathered helps you to ask right questions - therefore you will be able to find quality data.
I can see myself reading it or parts of it a few times - there are plenty of 'gold nuggets' there!
@vesna1313, Larisa Ishchenko
Marshall Sponder is an analytics specialist and his perspective is therefore that of an analyst. Over the last year I have had the privilege of getting to know Marshall first hand from working with the social media analytics company Integrasco (also featured in the book). In this context I have witnessed his immense experience in the field of analytics and benefitted directly from his expertise. Through Social Media Analytics this expertise is made available in an easily digestible and structured fashion to the world at large and for the benefit of all those who seek to gain insight and obtain business value from social media.
The book covers both social media platforms and processes, as well as how to gain insight and quantify ROI. Nevertheless, the case studies are my favorite sections of the book. These are real world examples and best practices of how organizations successfully use social media analytics to gain business benefits. The case studies are in-depth and are truly helpful in showcasing why and how you should get going in your organization.
I strongly recommend the book to anyone interested in social media analytics.
All in all, Marshall Sponder did a great job of taking a concept and breaking it down into easy to understand language. Overall the book does a great job of presenting viewpoints, discussing strategies, and tips on social media execution. I give this book 5 star. A Must Read!!!