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Social Media Is Bullshit Hardcover – September 4, 2012
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“B.J. isn't saying that all social media is worthless--he's saying far too much of the chatter and hype about it is. Read this book to hear from someone who actually knows what they're talking about.” ―Ryan Holiday, bestselling author of Trust Me I'm Lying and former Director of Marketing at American Apparel
“In his absorbing and provocative new book, Social Media is Bullshit, Mendelson, a former marketing guy, is pulling back the curtain on what happens when you're inveigled into having a 'social media presence' by people who, as luck would have it, will show you exactly how for an often exorbitant fee.” ―Chris Lombardo, The Toronto Star
“I've been telling everyone for years that social media is just the same bullshit we've always done sped up 1000 times. Finally someone's laid it all out in book form.” ―Drew Curtis, founder of Fark.com and author of It's Not News, It's FARK: How Mass Media Tries to Pass off Crap as News
“Passionate... This work should provide useful ammunition for readers skeptical about the new networks linking the people of the 21st century” ―Publishers Weekly
“A thought-provoking counterpoint to the myriad books on the usefulness of social media for business promotion. Anyone interested in the true impact of social media will find it of interest.” ―Poppy Johnson-Renvall, Central New Mexico Comm. Coll., Albuquerque (Library Journal)
“This small book packs a welcome, refreshing punch.” ―Kirkus Review
“Social Media Is Bulls*** is common sense applied to hype, often in a very funny way. [...] If you enjoy watching bulls*** being taken apart, it's a great read.” ―Dan Seitz, Uproxx
“Thoughtful and provocative... If you're a social media junkie, read it and weep.” ―New York Journal of Books
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Top Customer Reviews
That said, this is one of the most interesting books I've read this year.
Dan Lyons, the technology editor of Newsweek, was quoted as saying, "I think the golden era of one guy blogging his thoughts and building an audience is kind of over."
The marketing "myth that says all you need to do is use the Big Six `social media' platforms (Facebook, Twitter, foursquare, Linked in, You Tube, Tumblr) and all your problems will be solved. All the while, these companies and the marketers pushing the myth are lining their pockets...by selling your information to others and monetizing it."
The author compares the Social Media Marketing Scam to the California Gold Rush of 1849. The miners digging up the gold didn't make the money, the guys selling the shovels and blue jeans made the money.
"Ninety-nine percent of the things that are often referred to as `viral' are driven by offline forces: real-world connections, traditional media, legitimate celebrities, corporate spending. " All the major social media marketing successes are the result of corporate backing and or celebrities. "
"Radio and print remain the most effective form of advertisements" according to the author. He doesn't even mention television.
The author relates an epiphany he experienced during "a cross-country tour to raise money for a small not-for-profit he was working for. " His mission was to raise five million dollars by getting his one million Twitter followers to donate $5.Read more ›
As a consultant, I've dealt with dozens of clients who have drank the "social media" kool-aid hoping to make their business grow with websites like twitter and facebook. I've been preaching BJ's take on the industry since learning about it a year or so back. Sure, clients don't like hearing they are wrong, but soon they realize how much money and time they save by smartly approaching the web instead of blindly following the so-called guru's advice.
I was always skeptical of these social media gurus who claim that one can earn a living tweeting. But they do it! (by fleecing everyone they can and tricking people into believing the hype they created around themselves.
The book is succinct, to the point, and worth reading. If you are in the internet industry, it's one you'll be lending your clients for years to come.
But, there are marketing hucksters out there. B.J. does a nice job of giving you some perspective on how to avoid them, but lumps all of us into the same boat and generalizes far too much. There's a lot of good to be had using social media for business. If a small business owner gets hold of this book and believes the advice in it, they'll be as disadvantaged in business as B.J. says they would be if they read other social media marketing books.
Is this worth reading? Yes. But I'd take it with a whole lot of grain of salt since the argument is weak and there's no balance to the perspective.
Most Recent Customer Reviews
There is a general rule in research and science that you trust people with credentials and evidence of expertise. Read morePublished 9 days ago by doug korty
Felt like a wakeup call. Although I am probably biased because I don't like social media for personal use at all, and use it for business just a little bit. Read morePublished 1 month ago by Dave Colorado
There is one problem with this book: Too generalist. Maybe is bulls*** in North America, but here in Asia, Social Media is heavily used from small owner business to huge... Read morePublished 3 months ago by Duque
This book should raise everyone's bulls***tometer. It's true. There's a big army of social websites out there who consider it to be their sole purpose to do things like destroying... Read morePublished 10 months ago by Darth Vindex (A.V.S)
Brandon Mendelson takes us through a fun and very interesting journey to uncover a lot of what is wrong with all the hoopla about Social Media. Read morePublished 14 months ago by Massimo Moruzzi
I think this is a book that all social media students should read. The book starts slow and frankly I would remove the beginning part. Read morePublished 19 months ago by Robert C. Berdan
Being in the advertising industry I'm tempted to write a lengthy review, but I'll keep it short: this book is great. Read morePublished 19 months ago by ChrisPFlorida
I am completely surprised by how many people found this book helpful. It is one bitter man's rant against an industry that clearly he doesn't understand and cannot master. Read morePublished 22 months ago by Julia Campbell
This book is awesome as a counter-part to all other books that hypes social media. The author's main message is that all marketing is BS, which I agree with. Read morePublished on August 16, 2014 by BkkBanker