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Social Media for Business: The Small Business Guide to Online Marketing Paperback – July 6, 2011
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Top Customer Reviews
Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you're likely to take those classes but can't get to one, this is a good book for you.
Social Media for Business steps you through the theory of what's happening in this space--primarily LinkedIn, Facebook, and Twitter--and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.
I've read some other books about social media marketing that open with, "Start with a small test budget of no more than $200,000.00." Brossman & McGaha will not take you down that path. If you're overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.
The book itself is a great primer for people who don't even understand what the words "social media" mean. And I was given that instruction when they invited me to contribute my article - "How can you explain this so a complete beginner would get excited, and understand?" No article was to be complicated, or focus on making ourselves look like gurus. We were all in your shoes once - and that's where we wrote from.
I saw the amount of work that they put into the finished product, and it did NOT disappoint. From how to use LinkedIn "hidden objects" to land your next client to understanding the basics of WordPress, to how to grow a collaborative mindset while you participate online, the book runs the gamut without telling anyone they are 'stupid if they don't get it,' or 'need' any of the contributors to do it for them for money. Had I seen a finished product that basically 'sold services' of every contributor, I would not be writing this today, but writing a private note to the authors instead.
The amount of contributions, from contributors that care as much as Martin and Anora do about the super-small business owner, are worth far more than spending weeks on Google trying to figure it out, paying someone thousands to set up a Facebook page, or losing valuable, billable time trying to go it alone and figure it out as you go.
I proudly include the image for this book all over my own web site because I'm honored to be included in it.Read more ›
The book covers the basics of most of the social media platforms out there (see listing in a previous review)and includes a link to get new information as it emerges. What I like about the book is that one comes away with an understanding of the concepts critical to do "new marketing," that is marketing on the web and a way to devise a plan to get started. This book is a collaboration of numerous people who contributed their expertise in a number of areas so the reader gets an array of information presented in a unified but diverse style.
Directories to Use
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The inclusion of over 20 other experts with their own take on the different aspects of social media marketing made the book that much more valuable. Their contributions and insights are a prime example of how social interaction can and does work. Then at the end, they provide you with a checklist (cheatsheet) for your own business to follow to help implement your plan. If you want a book that provides you with the exact steps to execute your own "social media strategy" for a business, then YOU NEED TO BUY THIS BOOK! Thanks, this will be a great resource for me to put my own plan in place...
Most Recent Customer Reviews
This book is not a "how to" guide. It's contains almost no technical details. Rather it is an overview of the social media scene. Read morePublished on December 26, 2013 by Mark and Laura L.
After sampling some other books on social media, I settled on this one, particularly as my focus is small businesses, I found it did a superb job in highlighting what is out... Read morePublished on November 19, 2013 by Timothy C. Davis
Very focused book that gives so many ideas and references I marked nearly every other page of he book. Must have for any small b7siness to market thrmselves through social media.Published on September 10, 2013 by Shawn Brimer
I have attended some of Martin Brossman's classes, and this book is a great reminder/reinforcement of his information. It is easy to read, informative, and right on target. Read morePublished on April 6, 2013 by Amazon Customer
Social Media for Business: The Small Business Guide to Online Marketing is an amazing book for any small business looking to not only gain public exposure in the digital world, but... Read morePublished on March 18, 2013 by MattFalcone15
Like a lot of business professionals, I haven't had much familiarity with business uses of social media but I feel much better prepared and energized about it after getting this... Read morePublished on July 6, 2012 by Bought Copies for My Three Daughters
Promoting a business using social media can feel daunting - this resource is a way to eat the elephant bite-by-bite. Read morePublished on July 5, 2012 by L. Ferguson
My office was looking for ways we could interact with our customers through social media. We have never really used this approach before but knew it was an untapped outlet for... Read morePublished on March 9, 2012 by Review
This book is a must read for the micro business who needs to do their web marketing themselves and the small business owner or marketing manager that is working with a professional... Read morePublished on September 8, 2011 by Whitney