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Social Media for Business: The Small Business Guide to Online Marketing Paperback – July 6, 2011

4.8 out of 5 stars 20 customer reviews

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Editorial Reviews

About the Author

MARTIN BROSSMAN is a leading authority on social media and online marketing. He is a business coach, consultant, and a dynamic trainer and speaker known for his insight and humor. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. ANORA MCGAHA is a creative social media manager, Internet researcher, and creative writer who is also recognized for her skill in mapping complex ideas into project plans. Anora is interested in the ongoing process of fully integrating social media programs with a company’s online marketing and business strategies and operations.
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Product Details

  • Paperback: 274 pages
  • Publisher: Outer Banks Publishing Group (July 6, 2011)
  • Language: English
  • ISBN-10: 0982993188
  • ISBN-13: 978-0982993187
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,759,264 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Karen Tiede VINE VOICE on July 23, 2011
Format: Paperback
Full disclosure: I'm a contributor, a friend of both co-authors, and business associate of most of the other contributors. I am a touch biased. On the other hand, I am also a prolific reviewer--you can see what I think about a range of books by clicking on the "see all my reviews" link. Didn't just duck in here to promote one book.

Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you're likely to take those classes but can't get to one, this is a good book for you.

Social Media for Business steps you through the theory of what's happening in this space--primarily LinkedIn, Facebook, and Twitter--and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.

I've read some other books about social media marketing that open with, "Start with a small test budget of no more than $200,000.00." Brossman & McGaha will not take you down that path. If you're overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.
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Format: Paperback
I'm a contributor for this book, but I did not see anyone else's contribution until the book was released. So I want to share my thoughts on the final product, and why I contributed at all.

The book itself is a great primer for people who don't even understand what the words "social media" mean. And I was given that instruction when they invited me to contribute my article - "How can you explain this so a complete beginner would get excited, and understand?" No article was to be complicated, or focus on making ourselves look like gurus. We were all in your shoes once - and that's where we wrote from.

I saw the amount of work that they put into the finished product, and it did NOT disappoint. From how to use LinkedIn "hidden objects" to land your next client to understanding the basics of WordPress, to how to grow a collaborative mindset while you participate online, the book runs the gamut without telling anyone they are 'stupid if they don't get it,' or 'need' any of the contributors to do it for them for money. Had I seen a finished product that basically 'sold services' of every contributor, I would not be writing this today, but writing a private note to the authors instead.

The amount of contributions, from contributors that care as much as Martin and Anora do about the super-small business owner, are worth far more than spending weeks on Google trying to figure it out, paying someone thousands to set up a Facebook page, or losing valuable, billable time trying to go it alone and figure it out as you go.

I proudly include the image for this book all over my own web site because I'm honored to be included in it.
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Format: Kindle Edition Verified Purchase
I recommend this book to anyone who wants to have a solid foundation in Social Media. I have recommended it to participants who have indicated they want to reinvent themselves as consultants.

The book covers the basics of most of the social media platforms out there (see listing in a previous review)and includes a link to get new information as it emerges. What I like about the book is that one comes away with an understanding of the concepts critical to do "new marketing," that is marketing on the web and a way to devise a plan to get started. This book is a collaboration of numerous people who contributed their expertise in a number of areas so the reader gets an array of information presented in a unified but diverse style.
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Format: Kindle Edition Verified Purchase
Some insights, but a lot of information is outdated. If you are a complete beginner and know absolutely nothing about social media, this might be a starting point, but you'll need to do some additional research since social media has come a long way since this book was written. The entire premise: Social media can be beneficial for your business so don't ignore it. The end.
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Format: Paperback
I enjoyed this book because it was very informative and an easy read.... It explained the complexities of social media in a very simplified manner. Brossman and McGaha lay out a solid foundation for businesses on some of the following concepts:

Blogs
Facebook
LinkedIn
Twitter
Press Releases
Articles
Directories to Use
Video Platforms
Email
Advertising
Forums
& much more

The inclusion of over 20 other experts with their own take on the different aspects of social media marketing made the book that much more valuable. Their contributions and insights are a prime example of how social interaction can and does work. Then at the end, they provide you with a checklist (cheatsheet) for your own business to follow to help implement your plan. If you want a book that provides you with the exact steps to execute your own "social media strategy" for a business, then YOU NEED TO BUY THIS BOOK! Thanks, this will be a great resource for me to put my own plan in place...
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