Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Social Media Communication: Concepts, Practices, Data, Law and Ethics 1st Edition

3.0 out of 5 stars 1 customer review
ISBN-13: 978-1138776456
ISBN-10: 1138776459
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Trade in your item
Get a $16.77
Gift Card.
Have one to sell? Sell on Amazon
Buy new
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
List Price: $54.95 Save: $2.75 (5%)
28 New from $40.04
Social Media Communicatio... has been added to your Cart
More Buying Choices
28 New from $40.04 17 Used from $38.48
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

Windows 10 For Dummies Video Training
Get up to speed with Windows 10 with this video training course from For Dummies. Learn more.
$52.20 FREE Shipping. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Social Media Communication: Concepts, Practices, Data, Law and Ethics
  • +
  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Total price: $70.05
Buy the selected items together

Editorial Reviews


"In the brief history of social media, Jeremy Harris Lipschultz has emerged as a leading thinker and influencer. While other scholars remained safely on distant hillsides, observing troop movements through telescopes, Dr. Lipschultz reported from the battlefront, assessing the impact of these empowering tools on media, business, society and individuals. Social Media Communication provides valuable context for students and those using social media for business or personal connections." ―Lou Heldman, Vice President for Strategic Communications, Wichita State University

"Lipschultz in this new book offers a number of conceptual and theoretical insights into social media in journalism, PR, and advertising―his discerning attention to various ethical and legal issues facing social media communicators is refreshingly global and extremely timely." ―Kyu Ho Youm, University of Oregon

"For beginners and experts alike, this textbook is a much-needed must-read for anyone who wants to know more about the ins and outs of social media." ―Veronica Hefner, Chapman University

About the Author

Jeremy Harris Lipschultz is Isaacson Professor in the School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Paperback: 268 pages
  • Publisher: Routledge; 1 edition (August 9, 2014)
  • Language: English
  • ISBN-10: 1138776459
  • ISBN-13: 978-1138776456
  • Product Dimensions: 7 x 0.6 x 9.7 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #124,051 in Books (See Top 100 in Books)

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See the customer review
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
The textbook seems to lean very heavily on past and current social media research, providing very little of the author's own ideas. If you want a good literature overview, this serves the purpose. The book is like one long literature review. Many of the practices lean more toward Fortune 500 company level practices not applicable to small PR firms or departments. Books on social media become outdated pretty quickly as the landscape changes almost monthly. Lipschultz is up to date on current social media technology, and many of the concepts are translatable across platforms. Much of the literature cited is current, and there is a sound foundation on communication theory presented.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Social Media Communication: Concepts, Practices, Data, Law and Ethics
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Social Media Communication: Concepts, Practices, Data, Law and Ethics