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Social Media Explained: Untangling the World's Most Misunderstood Business Trend Paperback – February 17, 2014

4.4 out of 5 stars 87 customer reviews

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  • Social Media Explained: Untangling the World's Most Misunderstood Business Trend
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Editorial Reviews

Review

"Mark Schaefer is the master of great little books about social media."  Prof. Gary Schirr, Radford University


"This book is better than any other social media book on the market in its ability to get you up to speed quickly so you can move forward with confidence." Prof. Don Stanley, University of Wisconsin


"There is not an executive on the planet who doesn't need to understand social media and how to harness its power. If you're that executive tasked with allocating scarce marketing resources, Social Media Explained will be a game-changer." Anne Deeter-Gallaher, President ADG Marketing

"As a social media consultant, I often receive questions about limited resources and where to focus our efforts from small business owners and Mark addresses these concerns very clearly." Valentina Escobar-Gonzalez, President, Beyond Engagement

"I live and work in digital marketing and I read most key titles across the subject. I can safely say that this is THE best book on social media." -- Danny B., Leeds

About the Author

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.
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Product Details

  • Paperback: 142 pages
  • Publisher: Mark W. Schaefer (February 17, 2014)
  • Language: English
  • ISBN-10: 0615840035
  • ISBN-13: 978-0615840031
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 3.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (87 customer reviews)
  • Amazon Best Sellers Rank: #172,267 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Once again, Mark Schaefer hits a home run!

Full disclosure to start. I have used Mark Schaefer's books with both my business clients and with my university students for the past 3 years (I teach social media marketing courses at the University of Wisconsin-Madison) . I'm a big fan of his work and of him.

Why am a such a big fan?

I believe the purpose of education isn't knowledge, it's action. And reading Mark's books, it's clear he subscribes to this philosophy as well. While you will learn from his books, he pushes you to act on what you learn. He helps readers get up to speed quickly by cutting out the clutter and focusing on core "need to know" information.

Just like with the Tao of Twitter, it's clear when you read Social Media Explained, that Mark is both an acclaimed educator and practitioner. Mark is able to distill research and theory into easy-to-understand and ACTIONABLE advice. He knows those in leadership positions don't have time to experiment with social media. So he gives advice and tips that are perfect for busy leaders, executives, professionals and practitioners who need to understand what social means for business and what to do with social. And, in Social Media Explained, he guides you, step-by-step through the process of moving forward with confidence.

Regarding this book, what I find particularly valuable is the structure. Like you, I'm business and I appreciate a clear, easy-to-follow outline.

Social Media Explained is divided into 4 sections. The first sections cover how social media works in business and which questions and objections you might face when putting together social media initiatives. Then Mark shares a case study that shows his concepts in action.
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Format: Paperback Verified Purchase
This book is a short, illustrative, and to the point primer that answers all of the first few questions almost every business owner, manager, or executive has before they use social media to help grow their business.

What is the ROI of social media (hint: That's the wrong question)? It's covered in detail in section 2. What media tools do I start with? In section 3, all different types of social media tools are covered.

It is NOT written for a social media consultant.

It IS written directly for managers, executives, business owners etc... and it is the first book I would recommend you read on the topic of considering social media.
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Format: Paperback Verified Purchase
The rapid pace of innovation in social media continues to evolve and reshape how we communicate both socially and commercially. This innovation brings new opportunities, but it also challenges businesses to evolve with these changes. This evolution requires awareness, reflection, and response. Because time and money are involved, it is helpful to get advice from time to time from industry pros. Mark Schaefer’s Social Media Explained (SME) provides such advice.

Schaefer states his purpose: “This book explains how social media marketing works in plain English” (5). In this case, plain English includes graphical illustrations by Joey Strawn (135) which provide the text with themes and pictures that mirror the points being made. The text clearly targets busy business leaders who don’t necessarily want to know all the details, but need to be able to ask informed questions (5). More than once, Schaefer chides the reader to turn off distractions, sit up, and listen—an interesting commentary on cultural trends. Between the cartoons and the commentary (and the all black outfit in the photo), once gets the impression that he is writing to a millennial, not boomer, audience. OMG!

Schaefer describes himself as an (best selling, globally recognized) author, marketing consultant, and faculty member at Rutgers University. Other books that he has written include: Return on Influence, Born to Blog, and The Tao of Twitter . Schaefer divides SME into 3 sections:

1. The 5 Most Important Things You Need to Know about Social Media Marketing.
2. The 5 Most Difficult Questions You’ll Face
3. A Social Media Primer (2).

These 3 sections are followed by biographies of the author and illustrator and an index.

Section 1.
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Format: Paperback
Whether you're a CEO or an individual that is required to manage the social media marketing campaigns for a company, this book is for you. Mark puts his extensive knowledge about social media in this tiny, quick read. From what you need to know, to questions that you need to face with marketing, to guide into each of these major platforms. My personal favorite is the chapter about the ROI of Social Media. As a social media consultant, I often receive questions about limited resources and where to focus our efforts from small business owners and Mark addresses these concerns very clearly. I really enjoy the real world case studies from large companies. Hope you enjoy this quick two hour read as much as I did.
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My first Mark Schaefer book and I thought it was pretty good at explaining the basics of social media, especially for someone that is just learning how to use it for marketing my small business. This new era of social media and marketing can be confusing with all the constant changes. The old way of doing things doesn't work anymore and by breaking things down in simple explanations, I found it very helpful. Mark Schaefer uses case studies to back up his info and shares his own stories too.
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