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Social Media Explained: Untangling the World's Most Misunderstood Business Trend Paperback – February 17, 2014
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"There is not an executive on the planet who doesn't need to understand social media and how to harness its power. If you're that executive tasked with allocating scarce marketing resources, Social Media Explained will be a game-changer." Anne Deeter-Gallaher, President ADG Marketing
"As a social media consultant, I often receive questions about limited resources and where to focus our efforts from small business owners and Mark addresses these concerns very clearly." Valentina Escobar-Gonzalez, President, Beyond Engagement
"I live and work in digital marketing and I read most key titles across the subject. I can safely say that this is THE best book on social media." -- Danny B., Leeds
About the Author
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Top Customer Reviews
Full disclosure to start. I have used Mark Schaefer's books with both my business clients and with my university students for the past 3 years (I teach social media marketing courses at the University of Wisconsin-Madison) . I'm a big fan of his work and of him.
Why am a such a big fan?
I believe the purpose of education isn't knowledge, it's action. And reading Mark's books, it's clear he subscribes to this philosophy as well. While you will learn from his books, he pushes you to act on what you learn. He helps readers get up to speed quickly by cutting out the clutter and focusing on core "need to know" information.
Just like with the Tao of Twitter, it's clear when you read Social Media Explained, that Mark is both an acclaimed educator and practitioner. Mark is able to distill research and theory into easy-to-understand and ACTIONABLE advice. He knows those in leadership positions don't have time to experiment with social media. So he gives advice and tips that are perfect for busy leaders, executives, professionals and practitioners who need to understand what social means for business and what to do with social. And, in Social Media Explained, he guides you, step-by-step through the process of moving forward with confidence.
Regarding this book, what I find particularly valuable is the structure. Like you, I'm business and I appreciate a clear, easy-to-follow outline.
Social Media Explained is divided into 4 sections. The first sections cover how social media works in business and which questions and objections you might face when putting together social media initiatives. Then Mark shares a case study that shows his concepts in action.Read more ›
What is the ROI of social media (hint: That's the wrong question)? It's covered in detail in section 2. What media tools do I start with? In section 3, all different types of social media tools are covered.
It is NOT written for a social media consultant.
It IS written directly for managers, executives, business owners etc... and it is the first book I would recommend you read on the topic of considering social media.
Schaefer states his purpose: “This book explains how social media marketing works in plain English” (5). In this case, plain English includes graphical illustrations by Joey Strawn (135) which provide the text with themes and pictures that mirror the points being made. The text clearly targets busy business leaders who don’t necessarily want to know all the details, but need to be able to ask informed questions (5). More than once, Schaefer chides the reader to turn off distractions, sit up, and listen—an interesting commentary on cultural trends. Between the cartoons and the commentary (and the all black outfit in the photo), once gets the impression that he is writing to a millennial, not boomer, audience. OMG!
Schaefer describes himself as an (best selling, globally recognized) author, marketing consultant, and faculty member at Rutgers University. Other books that he has written include: Return on Influence, Born to Blog, and The Tao of Twitter . Schaefer divides SME into 3 sections:
1. The 5 Most Important Things You Need to Know about Social Media Marketing.
2. The 5 Most Difficult Questions You’ll Face
3. A Social Media Primer (2).
These 3 sections are followed by biographies of the author and illustrator and an index.
Section 1.Read more ›
Most Recent Customer Reviews
This book is a very easy-to-digest and pleasant read, and I bought this book for the purpose of simply learning more and reviewing about the fundamentals of my career. Read morePublished 1 month ago by Judy
In the beginning, the book gives rhetoric for examples, like the steps of being invited to a birthday party as how small social interactions take place. Read morePublished 3 months ago by Sam
I really enjoyed the book, there were some really useful tips in it and the social media mindset is an eye opener. Read morePublished 3 months ago by Amazon Customer
This is a perfect book for anyone that is looking to explore Social Media, especially if you looking to launch a social media Marketing campaign. Read morePublished 5 months ago by Gary Langenfeld
Gives a very good explanation on the concepts of Social Media regardless of the tools used. Different approach from some of the social media books that I have read before. Read morePublished 6 months ago by Amazon Customer