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Social Media Field Guide: Discover the Strategies, Tactics and Tools for Successful Social Media Marketing Paperback – October 26, 2010
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From the Author
"The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!"
- Mike Grehan
Author and Global VP Content, SES Conference and Expo/ClickZ/Search Engine Watch
"Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies."
- Bob Gilbreath
Chief Marketing Strategist, Bridge Worldwide and Author of The Next Evolution of Marketing
"Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay co-dependency - of paid, owned and earned media! Read this book - yesterday!"
- Pete Blackshaw
Ad Age Columnist, author and EVP Digital Strategic Services at Nielsen Online
ABOUT THE AUTHOR
Krista's mission is to help other business owners achieve success in their social media marketing efforts. Krista arrived on the social media scene early and spent hours learning and experimenting with social media marketing strategies, tactics and tools. After lots of mistakes (and some angry letters) she figured out the path to success. She successfully used social media to acquire over 40,000 users for an internet start-up company only 4 months after they launched - with almost no budget!
Krista has a passion for helping other businesses owners and individuals find the same kind of success through social media. She is the owner and CEO of Boot Camp Digital, a company that specializes in Social Media training and consulting solutions. Through Boot Camp Digital Krista works with companies of all sizes on their social media efforts - she has been hired by companies like Procter & Gamble, Ad:tech and Euro RSCG and also works with countless small and medium businesses. Krista uses her 10+ years of marketing experience to strategically build social media in to businesses.
In addition to this, Krista is currently the Managing Director of the Institute for Social Media at Cincinnati State, where she runs a social media marketing certification program.
Krista is originally from Toronto, but currently lives in Cincinnati Ohio. She is an international speaker and educator on social media marketing. She enjoys blogging, speaking at conferences, cycling, reading, the outdoors and has a passion for travel and adventure.
Top customer reviews
I am an internet marketer and I have followed this author's blog (and have seen her speak) for awhile. I have learned a lot from Krista Neher over the years and it was nice to have everything conveniently accessible in one action oriented guidebook. I especially like that she focuses on the real business benefits and strategies for social media and not just how to use the latest twitter, facebook, etc. shiny object of the moment. The social media marketing strategies that are the foundation of the book are what will stand the test of time. Facebook may change their rules every 3 months but these strategies will work no matter what happens. I really like the analogy to the map and field guide to walk one through the process of creating and implementing the social media strategy.
This book definitely showed me step by step exactly how to improve (and execute more efficiently -- i.e. in less time!) the social media plan for my business. Before even finishing the book I used a few of the tips and have seen ACTUAL BUSINESS from my new and improved social media efforts -- so, I guess this book has already paid for itself!
I read a lot of business / marketing books, and what made this book different is that everything is explained in a very clear way that is simple to understand - even if you aren't familiar with social media. I have read a few social media marketing books and this is definitely the best one I have read yet. This book goes beyond Facebook and Twitter and covers more social media tools than I knew existed. The illustrations and examples are a nice addition and help to make the concepts easier to follow and understand.
I am buying this book for a few of my better clients and will recommend it to the rest of them!
If you are looking for a book to guide you through using social media, this is the book to buy.
I loved the Social Media Field Guide because it covered so many social media tools (more than I knew existed) and it gave me lots of great ideas about how to use them. The social media field guide was a great resource for me in understanding social media and how businesses can use it. As a beginner it helped me understand how to build a plan as well as all of the different tools available.
I noticed that the Amazon listing doesn't include the Chapters, so here they are:
Why Social Media Matters?
Strategy and Objectives
Rules of Engagement
Introduction to the Field Guide
Collaboration & Co-creation
Measuring the Results
As you can see, the book is pretty comprehensive but still an easy read.
I highly recommend this book if you are looking for building a social media plan or learning how to strategically use social media marketing tools.
If you are motivated to add social media to your company's overall marketing strategy and you are running into road blocks from your company you need to show them this book, and discuss the strategies and tactics Krista introduces. She makes your arguments for success through social media for you, and armed with her Field Guide you will be able to find your way through the jungle that is social media.
At only 225 pages it is a quick and easy read you can knock out over the weekend, and you'll be a better social media marketer by Monday.