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Social Media Intelligence 1st Edition

4.4 out of 5 stars 5 customer reviews
ISBN-13: 978-1107031203
ISBN-10: 1107031206
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Editorial Reviews

Review

"This is the first book to combine meaningful analytical depth as well as practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their well-respected academic insights with cutting-edge business decisions in order to bring real clarity to a rapidly growing topic that desperately needs it."
Peter Fader, Frances and Pei-Yuan Chia Professor, The Wharton School, University of Pennsylvania

"Gathering data about social media has become so straightforward that we're all now flooded with information. The real challenge is in understanding that data and turning it into actionable intelligence. This is the book you need to turn the conversations you monitor into business-growing ideas."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Book Description

As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media to inform their strategies.
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Product Details

  • Hardcover: 200 pages
  • Publisher: Cambridge University Press; 1 edition (February 24, 2014)
  • Language: English
  • ISBN-10: 1107031206
  • ISBN-13: 978-1107031203
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #688,725 in Books (See Top 100 in Books)

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Top Customer Reviews

By Abe on August 19, 2014
Format: Hardcover Verified Purchase
This was a book for class, but it was a worthwhile read.
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Format: Hardcover Verified Purchase
This is a concise overview of this important and frequently misunderstood topic. Very readable, with a practical focus and written by two leading scholars in this area, not hype by journalists or software vendors with little grasp of marketing or marketing research
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Format: Hardcover Verified Purchase
Great theoretical insights into social media.
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Format: Hardcover
There seems something a little ironic about writing a review for a book that is about content from social media, including customer reviews! That being said, I thought this book had some excellent insights, combining the psychology of social networks (who posts, how are posts influenced by other posters etc.) and the importance of understanding the commentary in social networks. I have taught in this area for a number of years now, at University of Delaware, and have also managed multiple online communities. This is the first book that does a good job of discussing social and communities. The only thing I was looking for, at the end, was a review of social media analytical tools that are out there, but I am sure I can find that elsewhere on the internet.
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Format: Kindle Edition Verified Purchase
Useful, readable review of the current state of knowledge by two experts in the field. I'm recommending it to my students in marketing analytics.
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