'General Electric (GE) has been active in using numerous new technologies and social media platforms. Our reputation, trust, and results are built by personal interaction with our employees, vendors, and customers. Al's views are entertaining, accurate and I can see why he is successfully helping to lead the Business Marketing Association (BMA). His advice is relevant and timely.' ----Stephen J. Liguori, Executive Director, Global Innovation & New Models, GE
'Al Maag provides a warm, funny, and provocative look back and ahead at what 'social' really means. For business people and human observers of all ages, Al's views on the importance of personal interaction in a social media age are spot on and well worth the price of admission. Think of this as 'back to the future' from one of the great communications professionals of this era.' ----Tom Stein, Chief Executive Officer, Stein Industrial Art Services (IAS)
read a social media book about the critical importance of offline communications and social interactions.' ----Sheila Kloefkorn, CEO/President of KEO Marketing and past
About the Author
After a unique career spanning four decades, Al Maag retired in 2013 as Chief Communications Officer for Avnet, Inc., a Fortune 500 company and one of the world's largest technology distributors. Prior to joining Avnet in 1998, he ran his own public relations and communications consultancy, served as Director of Advertising and Communications for Molex, a manufacturer in the technology industry, and worked as Director of Strategic Planning at Cahners Publishing (later named UBM).