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Social Media for Lawyers: The Next Frontier Paperback – June 16, 2010
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Carolyn and Niki describe "a goal-centric approach to social media," which enables lawyers to "(1) identify the social media platforms and tools that fit their practices and (2) implement them easily, efficiently, and ethically."
The book suggests that lawyers must grasp three important themes in order effectively use social media: 1) Social media is not going away and will continue to grow and gain acceptance amongst all age groups; 2)Social media is a tool for achieving your goals, not a goal itself; and 3) Social media does not change your ethical obligations.
The authors recognize that social media for lawyers and legal professionals can be overwhelming and, after an historic overview and discussion about the current trends, help you create a practical strategy to using social media to accomplish your goals, including best practices, proper net-iquette, and ethical and legal considerations.
The book is organized in five parts with an easy-to-read font (great for us folks over 50). Each chapter has highly visible headers making it easy to find just what you're looking for. Additionally, there are informative social media factoids throughout the book and screen shots from various social media platforms. The screen shots really make it easy to understand and eliminate a lot of frustration by providing step-by-step instructions.
Here are my "Top Five" takeaways from the book:
1.Read more ›
This masterful joint presentation shares why social media is a long-term paradigm shift that is changing the legal profession.
It not only explains in detail how to correctly use social media to educate clients and strengthen relationships, but it also takes you by the hand and shows you what tools you can and should use to take your practice to the next level. If you're not using social media to build and market your practice, then you may not have a practice to market.
Get this book today. It's just that good!
Jon Mitchell "Mitch" Jackson
Jackson and Wilson, Inc. (Since 1986)
2009 Trial Lawyer of the Year
Holly Lentz Kleeman
Business Development and Marketing