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Social Media Marketing All-in-One For Dummies Paperback – April 6, 2015
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From the Back Cover
BOOKS 9 IN 1
- The Social Media Mix
- Cybersocial Tools
- Content Marketing
- Facebook® and Instagram™
- Other Social Media Marketing Sites
- Measuring Results; Building on Success
A new and improved edition of the bestselling social media marketing book
Marketing your business through social media isn't an option these daysit's imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you reach and keep more customers, make more sales, and boost your bottom line.
- Make your social debut grasp the pros and cons of social media marketing, integrate social media into your overall marketing effort, and develop a strategic social media marketing plan
- When traffic is a good thing use social bookmarks, news, and share buttons to your advantage and leverage search engine optimization (SEO) to ramp up your traffic
- Join the revolution discover the buzz surrounding content marketing, understand how it can grow your brand, and develop a solid content marketing strategy
- The marketing world's all a twitter build a winning presence on the hottest social media sites and use them as targeted marketing and networking tools
- Crunch those numbers delve into data, analyze and compare metrics, and make decisions by the numbers
Open the book and find:
- How to make the business case for social media
- Guidance on plotting your social media marketing strategy
- Tips for managing your cybersocial campaign
- Strategies for getting your content to your prospects
- The best ways to leverage Facebook, Twitter, LinkedIn and other sites
- Ways to profit from your business presence on social media
- Techniques for using social media in mobile environments
About the Author
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.
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Top Customer Reviews
As a new marketer who is only familiar with Facebook it was really informative. I will be using this reference a lot when redoing my website and building my business.
The first third of the book covers topics such as developing a marketing plan, establishing your target market, determining ROI, researching and segmenting your market, building your marketing team, setting policies, copyright issues, protecting brand reputation, using ecommerce tools, keywords, SEO, link building, etc. There's no scarcity of paid programs and products offered to help you and your "team" research and execute. I consider these business basics, not social media-specific aspects of marketing.
So I slogged through this tedious (and repetitive) introductory information to get to the meat of the different platforms only to find a bunch of appetizers and no actual meal. You'll learn how to set up your social media accounts and do some basic structuring, but there's nothing here to get the brain to brainstorm, nothing that inspired me. This book refers you to other Dummy books specific to the social media platforms of interest.
I read at least half of this 810-page book (and a few chapters twice) in the short time allowed for review, and I have to say that I took nothing away from this book. I found it basic, repetitive, and long-winded. The book didn't even discuss YouTube, which is what I am currently most interested in learning. After reading this book, I will probably never buy a Dummies book again.
Most Recent Customer Reviews
As a small business owner I found this book to be thoroughly helpful!
Book seem s great