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Dan Zarrella

The Social Media Marketing Book First Edition

by Dan Zarrella (Author)

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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
Understand the history and culture of each social media type, including features, functionality, and protocols
Get clear-cut explanations of the methods you need to trigger viral marketing successes
Choose the technologies and marketing tactics most relevant to your campaign goals
Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators

ISBN-10

9780596806606
ISBN-13

978-0596806606
Edition

First Edition
Publisher

O'Reilly Media
Publication date

December 22, 2009
Language

English
Dimensions

5.5 x 0.49 x 8.5 inches
Print length

232 pages
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Editorial Reviews

Review

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."
--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."
--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."
-- Brian Solis, publisher of leading marketing blog PR 2.0

"Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now."
--Ben Rothke, Slashdot.org

"If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book."
--T. Michael Testi, Blogcritics.org

"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."
--Thomas E. Weber, Smart Money

About the Author

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

Product details

ASIN ‏ : ‎ 0596806604
Publisher ‏ : ‎ O'Reilly Media; First Edition (December 22, 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 232 pages
ISBN-10 ‏ : ‎ 9780596806606
ISBN-13 ‏ : ‎ 978-0596806606
Item Weight ‏ : ‎ 10.2 ounces
Dimensions ‏ : ‎ 5.5 x 0.49 x 8.5 inches

Best Sellers Rank: #2,884,435 in Books (See Top 100 in Books)
- #277 in User Generated Content (Books)
- #538 in Blogging & Blogs
- #3,469 in Web Marketing (Books)

Customer Reviews:
4.0 67 ratings

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Dan Zarrella

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Dan Zarrella is a social, search, and viral marketing scientist with a background in web development who combines his programming capabilities with a passion for social marketing to create applications like the social URL shortener Votrs.com, Link Attraction Factors keyword tools, as well as TweetPsych, TwitterBrandSponsors, TweetBacks and TweetSuite.

His Link Attraction Factors report helped readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization, while his Viral Content report details the motivations, preferences and habits involved in online content sharing.

Dan has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

He has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

Customer reviews

4 out of 5

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A Great Overview of Top Social Media Sites

Reviewed in the United States on July 14, 2010

Verified Purchase

"Your customers and your competition are already involved in social media. Why aren't you?" ~ pg. 8

If you are interested in Blogs (WordPress), Twitter, Facebook, MySpace, LinkedIn, YouTube, Flickr, Digg, Yelp and Second Life (a virtual world) then this book may appeal to you. The book doesn't focus on marketing but rather introduces these sites and gets you up to date on the terminology of the Web. I thought there was some useful advice about interacting at forums. I also liked what Dan Zarella had to say about blogs: "content trumps comments." He also mentions that a blog will be more effective if it sticks to a single topic.

"When responding to a review, keep a cool head. If a poster gets you upset, don't respond right away; step away from the computer for a while to calm down." ~ pg. 137

Throughout the book there are interesting facts like a short history of Twitter. There is also a short section on how to get "retweets" that might be helpful to anyone using Twitter. What I liked about this book was that on almost every left-hand page there is a screen shot so you can instantly see what Dan is talking about. No need to go online while you are reading! I thought that was very helpful since I was new to most of the sites discussed.

What I think you will enjoy is that the author introduces you to many sites you may want to start using to spread the message about your product or service. He does however advise that you avoid hard selling techniques. There is a brief chapter on "Strategy, Tactics, and Practice." This chapter helps you figure out who is talking about you online. This is especially useful if you run a business.

If you are new to social media then this book will be helpful. If you are looking for specific information on the sites listed above then I'd recommend you buy some of the Dummies books for each site. They have great books for Twitter, Facebook and WordPress to mention a few. Those are the sites I'm currently interested in and will be reviewing those books soon.

~The Rebecca Review

2 people found this helpful

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Greg

I did not find this book very useful

Reviewed in the United States on July 7, 2023

Verified Purchase

There are better sources of information on this topic

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How to start in social media: A concise introduction

Reviewed in the United States on March 21, 2010

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Anyone in business today has been told that their business needs to be on social media. The problem is should a business be involved in social media marketing, but how does one get into this. Blogs, Twitter, Facebook, LinkedIn, You Tube Digg and Second Life are things that a manager may have heard of, but how to do get involved, without shooting your business in the foot or falling on your face, is something that can be very daunting to someone ready to start dabbling. There are books galore out there how to effectively leverage activity based upon various case studies, but to appreciate these one must have some kind of background in the media to begin with. But first questions such as "What is a Social News and Bookmarking site like Digg or Reddit?" need to be answered. This is where Zarrella's book is valuable. Each chapter is laid out with simple and practical explanation, information and suggestions on the right hand page and screen shots and graphics illustrating this information on the left hand page. The approach puts practical information right in front of you both as an explanation as well as what you would see on the Web. The information provided is concise, free of jargon and with practical suggestions, and more importantly warnings, regarding how and how not to engage in using these social

2 people found this helpful

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Brian Whalley

Clear, smart, strong.

Reviewed in the United States on November 25, 2009

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Dan Zarrella's book is pretty fantastic. I read a pre-release copy that was available to me. It skips a lot of the theory and unnecessary details that make other books dense and confusing. The Social Media Marketing Book leaves you with real actionable advice on how to step into social media and get real value out of it, and it's great whether you're 50 and have never used social media before, or you're 25 and have never tried to use it for real work before. Providing actionable advice and real targets for how to just get stuff done without worrying too much is an admirable goal and not something that most authors can do well. Dan does it.

Full Disclosure: I work with Dan Zarrella at HubSpot.

4 people found this helpful

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T. Wierman

S & M is sweeping the country

Reviewed in the United States on January 23, 2010

Verified Purchase

Just a quick note to any one looking to ramp up their S & M skills....No....not that S & M.......I'm talking (S)ocial (M)edia and it's roll in the new marketing age. I'm 3/4's through this book and have loved every page of it. Very simple, easy to use and absorb tips on how social media marketing is changing the way we think, interact and do business. If you're in business now, or just starting one, like I am, this book is a MUST read! Wake up and smell the double caf latte people! The old way of marketing is rapidly going the way of the dinosaurs. Also...be sure to keep a hi-lite marker handy while reading.

One person found this helpful

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Veronica Robbins

Concise Introduction to Social Media Marketing Possibilities

Reviewed in the United States on April 21, 2010

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It's really amazing how much good information is packed inside this little book! It gives the reader an excellent overview of the big picture of social media marketing, and while it clearly wasn't intended to be an exhaustive "how-to" guide on implementing all of the social media marketing approaches it describes, I'm sure that anyone (even an experience social media marketer) could learn something that he didn't know before reading this book. If you're new to social media marketing, this is a "must read." If you have some experience with the topic, you should read to make sure you're not missing anything.

Reviewed in the United States on November 11, 2010

Verified Purchase

If you just got out of jail and don't even know what web 2.0 is, this book might be helpful. The first nine of eleven chapters are a general overview of the various social media sites and how they are used. The 225-page book measures about 7 in wide by 5 in tall and every even-numbered page is a graphic leaving the small 112 odd-numbered pages for text in rather large font. I lost track of how many times the author mentioned the company he works for and how they do this and they do that. This is something that should be offered on the author's employer's website as a free white paper download in exchange for providing your email address. Better yet, this could be boiled-down to a 20 page Powerpoint slideshow posted to SlideShare. Not worth the time to read.

3 people found this helpful

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Top reviews from other countries

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Karen Heidl

Schneller Überblick zum Thema Web 2.0-Marketing

Reviewed in Germany on April 13, 2010

Verified Purchase

225 Seiten im Forma DIN A5 quer, davon ca. die Hälfte Text in englischer Sprache. Ungefähre Lesezeit: 6 Stunden. Unkomplizierter geht es nicht - sofern man keine Probleme hat, sich mit der englischen Sprache zu arrangieren. Web 2.0-Experte und Marketing-Praktiker Dan Zarrella führt mit seinem Buch The Social Media Marketing Book" durch die unterschiedlichen Social-Media-Formen.Die wichtigsten Plattformen wie Blogs, Twitter, Social Networking, Media-Sharing, Kommentarfunktionen, virtuelle Welten etc. werden mit ihre spezifischen Eigenschaften und Nutzungsprofilen prägnant vorgestellt. Ihren jeweiligen Einsatz in der Marketingpraxis erläutert der Autor auf leicht nachvollziehbare Weise. Hierbei werden zwar keine vollständigen Fallbeispiele zu Kampagnen gegeben, jedoch sind die Ausführungen so gehalten, dass man eine schnelle Vorstellung von Möglichkeiten und Grenzen der jeweiligen Applikationen für den Einsatz in Marketing, PR und CRM erhält.

Über diese Basisinformationen hinaus runden Tipps zu Strategie, Praxis und Ergebniskontrolle den Überblick ab.

Wer mit Hilfe dieser Erstinformation tiefer in bestimmte Social-Media-Applikationen einsteigen will, wird wahrscheinlich zwei Dinge ohnehin nicht herumkommen, nämlich: Learning by doing und Ausdauer.

Spezifisch deutsche Social-Media-Angebote wie Mister Wong oder StudiVZ sind in dem für den amerikanischen Markt produzierten Buch nicht enthalten. Ein vergleichbares deutschsprachiges Buch konnte ich bisher jedoch nicht ausmachen.

Zarrellas Werk punktet mit der Prägnanz des Praktikers und empfiehlt sich für eine schnelle Orientierung im Thema Web 2.0-Marketing.

2 people found this helpful

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Melissa

Easy to read, simple, no drama

Reviewed in Canada on September 24, 2012

Verified Purchase

I bought this book for a course in E-marketing technologies and social media. The subject matter is not weighty, and technology was not covered so the subject matter was very qualitative in nature. It was short, easy to read and didn't try to make the topic more 'impressive' or complicated than they were. The examples were from the real world but keep in mind the 'real world' for this field changes so rapidly there may be newer examples or new 'highest...' already. It will give you a clear base and appreciation for the field.

David, Brighton UK

Okay, depending on your level of experience

Reviewed in the United Kingdom on February 17, 2010

Verified Purchase

I am a social media enthusiast and have used many of the tools in the book and followed Mr Zarella's blog. There really wasn't much new here for someone that is already engaged in the technologies but I am not going to knock the book for that since it is a good introduction for someone that is new to social media in general.

I would point people to his blog to keep up in the know- he has had posts as varied as what times of day have the most impact when tweeting.

9 people found this helpful

Amazon Customer

es geht hier ums Thema "Social Media Marketing"

Reviewed in Germany on July 19, 2014

Verified Purchase

Das Buch hat das Thema umfassed handelt. Das Ziel jedes Websites ist sehr gut beschrieben. Wie kann man Social Media Marketing für beide kleine und große Business nutzen, ist auch gut beschrieben. Strategien und technische Werkzeuege sind da auch.

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B. Kind

Way out of date

Reviewed in the United Kingdom on May 24, 2019

Verified Purchase

Things move on and they certainly have since this was written.

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