- Paperback: 272 pages
- Publisher: Wiley; 1 edition (November 29, 2011)
- Language: English
- ISBN-10: 111801412X
- ISBN-13: 978-1118014127
- Product Dimensions: 7.4 x 0.6 x 9.2 inches
- Shipping Weight: 1.1 pounds
- Average Customer Review: 49 customer reviews
- Amazon Best Sellers Rank: #525,838 in Books (See Top 100 in Books)
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Social Media Marketing for Digital Photographers 1st Edition
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'This is a great aid for anybody looking to expand a professional photographic endeavour into new areas . ( Digital Photography Enthusiast, Febuary 2012). An excellent overview of the social media marketing scene, gives you plenty of easy to follow advice on how to progressively ramp up your online following. (Outdoor Photography, February 2012) Chan helps guide the uninitiated through the minefield...a very useful book that could pay for itself in no time. (What Digital Camera?, February 2012)
From the Back Cover
Effective Marketing Through Social Media
Facebook. Twitter. YouTube. Blogs. That's where your customers and colleagues are interacting. It's where you can reach them with quality content to build lasting relationships and establish a strong position in your market.
Achieve perfect exposure for your photography business with a well-considered social media marketing program. Use these online engagement tools to explore your customers' wants and needs, likes and aversions, decision triggers, and more, and earn brand advocates by delivering images, tips and insider information that makes them swoon.
- Develop a strong marketing strategy to achieve your business goals
- Zoom in on your best customers and most promising prospects
- Explore the pros and cons of specific social media channels
- Understand the vital skill of listening
- Find out how and why to promote the luxury angle of photography
- Discover how to inspire brand evangelists through social media
- Learn important survival tips for your social media program
Top customer reviews
This book could be called (if allowed) "Social Media Marketing for Dummies" because in a concise, simple, clear and plain understandable English breaks down the Why? How? What? Where? and When? to achieve perfect exposure in the rapidly increasing and must-have social network/media marketing world.
Defined towards the today's photography business entrepreneur but well applicable for other business as well.
Lots of photos and illustrations accompanied by a complete description and practical application of the concepts.
10 Chapters Easy to read and follow plus an even easier to achieve effective marketing through social media.
From my perspective: If photographers were "Jedi(s)" and marketing the "lightsaber" Lawrence Chan will be the "Qui-Gon Jinn" whom with maverick and unconventional methods will teach us the proper use of the (marketing) "force" .
(Sorry couldn't resist...the geek side of me :-D )
I could go on and on but instead I strongly suggest you buy the book and read it. Digest it. And apply useful information to your business. Create marketing/social media program specific to your niche. You don't have to be digital photographer to use the tools and advices from the book; in my opinion, they are applicable to service industry in general.