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Showing 1-10 of 15 reviews(Verified Purchases). See all 19 reviews
on August 23, 2016
The "Dummies" series does it again, which is taking the obvious and stating it again. You might pick up a bit of new info here and there, but overall, you already know most about social media marketing (like the more people you interact with, the more people who know your product's name....ah, yeah, that seems that would happen).
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"Social Media is today the most important phenomena transforming the Internet."

If you are a business owner, PR manager, Twintern or a Social Media Manager then this book is essential reading. Frankly if you have a product to sell and you have a website you can't afford not to read this insightful book.

Shiv Singh explains how to reach expert influencers and how to avoid PR disasters. He introduces all the major players (Facebook, Twitter, etc) and then explains how you should launch a social influence marketing (SIM) campaign.

What I liked most about this book is the fact that Shiv Singh introduces the reader to some very important websites. I wrote down over thirty sites that I need to investigate.
As a business owner you will really want to take advantage of things like Google alerts.

"Design your Web site as a hub verses a destination and your Web site will immediately become more valuable to your customers. Even though this may mean that you'll be pointing your consumers to external sites, they'll always treat yours as a starting point in the future." ~ pg. 157

Recently I've noticed how some catalog owners are promoting themselves through Twitter and Facebook. Shoppers expect more online engagement and want their voices heard. So every business should make SIM a priority because it is what the consumer expects.

While this book briefly discusses mobile phones I will say that if a site forces you to give up your cell phone number before it will let you access information, that is a bit of a turn off. At one point Yahoo was requiring you to tell them your number before they would allow you to access your email account. I know people who stopped using Yahoo because of that requirement. There must be better ways to get someone's number! I at least want a choice. So read this book with things like that in mind. There are ways to encourage interest in your products and there are ways to make potential customers wary. The section in this book about "ten common mistakes" is very helpful.

"Research shows that users are more likely to purchase products or services based on recommendations; friends and family are the most effective referrers." ~ pg. 205

While this book is a helpful overview, I'd also recommend:

Facebook For Dummies

Twitter For Dummies

WordPress For Dummies

~The Rebecca Review
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on April 30, 2011
I really enjoyed reading this. It is one of those books you keep on your shelf and find yourself referring back to again and again for the depth of information and framework for working through the social media platforms it provides. Shiv Singh does a great job of poviding valuable insights and walking us through the practical applications of social media for the marketer and PR manager. Excellent, well designed book.
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on August 12, 2015
Outdated. Honest this stuff changes so much there is NO WAY to keep up with it without having a consultant (and they're probably outdated too).
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on November 13, 2009
This is a great read, covering both the basics and advanced elements for Social Media Marketing. His deep academic, practical, and hands on understanding is unmatched. If you want your digital properties to be found, you must master this.
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on June 9, 2016
Junk
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on September 13, 2015
The product was as described and the shipping was fast.
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on September 17, 2010
I am still reading this book, taking notes, and implementing ideas from this book. This book is worth my time and money. I also recommend "Crush It" by gary vaynerchuk for those who are wanting to enter the Social Influence Marketing (SIM) arena.
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on February 17, 2013
Las redes sociales son de gran importancia en nuestra vida actual, y mas [para los negocios; por esto le recomiendo a todos leerlo para conocer muchas estrategias.
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on March 30, 2012
The book is well written, specific in its lessons, well organized and easy to understand.
It has helped me a great deal. A good buy!
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