- Paperback: 409 pages
- Publisher: Sybex; 1st edition (October 14, 2008)
- Language: English
- ISBN-10: 0470344024
- ISBN-13: 978-0470344026
- Product Dimensions: 7.4 x 1 x 9.3 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 70 customer reviews
- Amazon Best Sellers Rank: #1,210,235 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Social Media Marketing: An Hour a Day 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Customers who viewed this item also viewed
What other items do customers buy after viewing this item?
From the Back Cover
Develop an Integrated, Successful Social Media Strategy
A Step-by-Step Guide
Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.
Develop and effectively pitch a successful social media campaign inside your company
Learn how to become a genuine Social Web participant
Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers
Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel
Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more
Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony
Learn best practices for launching your social media program and measuring the results
You'll also find:
A comprehensive look from the savvy marketer's perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed
Straightforward tools for building social media into your current marketing program
Real-world case studies that illustrate successes to learn from and mistakes to avoid
About the Author
Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.
Top customer reviews
If you're brand new to social media and don't really understand it, just start at chapter one and work your way through. If you're more experienced, you can skip to the back chapters for more of the how to's and strategies. Its laid out so you can learn in just 1 hour a day and it will take about 3 months or you can do multiple chapters and "to do lists" in one sitting and implement a social media campaign in just a couple of weeks or less.
The book is also very strong in guiding the marketer through a step-by-step plan, in logical order, to design and implement a marketing plan for social media. The chapter worksheets and case study insights help the content become real and useful. If the marketer spends considerable time working through this book, there will definitely be a positive gain. Even if the marketer is not able to design and implement a huge social media campaign, they should at least be able to better understand different aspects of the campaign and begin building on a small scale.
The main weaknesses of the book is that it is a one-size-fits-all approach to designing a social media marketing campaign. Not all marketers will be able to use this same approach because a company's abilities and brand may differ drastically from another. Also, businesses need to adapt quickly to changes. This approach may need to change as social media and technology change very rapidly.
The book also seems to point to the idea that traditional media forms are not effective because consumers avoid it. This is not true. While the book does state that traditional forms of media will never be obsolete or non-existent, it does not make the point that social media and traditional forms of media must be extensively and methodically integrated into a single marketing plan. The authoer seems to create a social media plan that is separate from similar plans for traditional media, when the two need to be closely related. It did not seem to me that there was any emphasis that both social media and tradtional forms of media marketing need to have a consistent message.
The book has four sections:
Part 1 the Foundation of Social Media
Part 2 Prepare for Social Media Marketing
Part 3 Social Media Channels
Part 4 Complete Your Plan
In part 1, Evans introduces the basic concepts and principals of conventional marketing. He presents the history of social media marketing; how and why different social media marketing concepts evolved, and describes how social media marketing can be integrated into conventional marketing strategies .
In parts 2 and 3, Evans provides particular social media marketing strategies in a well organized and methodical way. To help the reader experience firsthand how to market on various platforms such as Facebook, Twitter, and YouTube, Evan provides the reader with practice exercises.
In part 4, "Complete Your Plan," Evans explores Objectives, Metrics, and ROI that are geared towards social media marketing. He provides a variety of analytical tools and measurement systems for readers to assess the effectiveness of their social media marketing projects.
This book is useful to those new to social media marketing. Evans argues that social media exists; whether or not you participate doesn't change the fact that you or your products/services are being talked about. Rather than trying to control the audience, Evan encourages the reader to use social media strategies to influence consumers. This book not only introduces concepts and the history of social media marketing, but quickly/efficiently moves the reader towards hands-on experience and expertise. It is a great resource and handbook for the budding social media marketer.