- Paperback: 330 pages
- Publisher: South-Western College Pub; 2 edition (March 22, 2016)
- Language: English
- ISBN-10: 1305502752
- ISBN-13: 978-1305502758
- Product Dimensions: 8.4 x 0.5 x 10.7 inches
- Shipping Weight: 1.5 pounds (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #5,939 in Books (See Top 100 in Books)
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Social Media Marketing: A Strategic Approach 2nd Edition
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Be Unstoppable With Social Media Marketing: A Strategic Approach
Content Guides You In Developing A Personal Brand
You create your own personal brand, based on the understanding that everyone today has an online presence. The text presents a tested approach to the development of a personal brand and connects you with the tips and suggestions from recognized authorities in the field.
8-Step Strategy For A Winning Social Media Marketing Plan
You learn how to listen to the social web to identify marketing opportunities and potential target audiences. You then learn how to set marketing goals and strategies to take advantage of these factors, as well as select the optimal social media tools and implement tactics to execute, monitor, and tune social media marketing campaigns for success.
Landmark Case Studies Highlight Best Practices
Cases feature forward-thinking Fortune 500 companies, innovative small businesses, and adaptive non-profit organizations. The text summarizes today’s most important tools and techniques in each aspect of social media marketing as they focus on best practices.
A Reference Now & In Your Career
The final chapter of the text and the appendix provide detailed explanations and illustrations of how to apply the eight-step social media planning model as you construct an extensive, real-world social media marketing plan.
About the Author
Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker.
Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.
Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women's/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann.
Debra Zahay is a Full Professor of Marketing and Department Chair of Marketing and Entrepreneurship at St. Edward's University in Austin, Texas, where she has overseen the inclusion of digital marketing and analytics in the undergraduate curriculum. She holds her Doctorate in Marketing from the University of Illinois in Urbana-Champaign, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago, Illinois and her undergraduate degree from Washington University in St. Louis, Missouri. Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. She has published extensively in marketing journals in the United States and Europe. She has served as a vice president on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Marketing EDGE organization and the editorial board of the Journal of Marketing Analytics as well as that of Industrial Marketing Management. She has been the Editor-in-Chief of the Journal of Research in Interactive Marketing since 2012, guiding the explosive growth in influence of that journal.
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