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Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business Paperback – October 17, 2016
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About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
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Top Customer Reviews
The book is easy to follow.
It's great for beginners (if you are a beginner that's a pro)
It covers the main social platforms of today
There are a lot of noted resources for support
The book is only the basics
The book does not dive into how to make money using social media, just how to use it. For example, it talks about Pinterest, but not how you make money doing the things you're told to do. (At least not in great detail)
The how to use it is limited to one central idea. (For example, LinkedIn is all about building a profile, but nothing about advertising)
The book isn't digital. This book would be great in a digital format wherein you could interact with it, check out the many links, etc.
If I'm unfamiliar with a specific platform, this book gives me a great, fast into to that platform. The book is awesome if you're a one-man-marketing department with a need to quickly get up to speed. As a professor, I probably wouldn't use this book because of it's basic nature, but as an entrepreneur with a small business I see the application.
If you don't want to waste time sorting through all the dubious advice of the thousands of SEO "gurus," and you want to avoid getting tainted advice that could get you BANNED from Google, YouTube, Amazon, and other essential platforms, then gift yourself a copy of this book and get signed up for Dr. Jason McDonald's webinars. He also has a special web page for purchasers of the book where you can download tons of free, and valuable SEO tools, worksheets, and more.
If you follow my reviews on Amazon, you know that I am generally very hard-nosed. I want my readers to get the best value for their hard-earned dollar. This review community has saved me from wasting money on many occasions, and I always seek to do likewise for others. Be careful when you see the ONE STAR WONDERS and other detractors. Jason McDonald and the JM Internet Group are an established, authoritative source for social media marketing, SEO, and related topics. To state otherwise is simply disingenuous.
This book will be an invaluable asset to anyone seeking to learn and deploy the latest and greatest SEO techniques.
The author starts by giving a high level overview of how to think about social media marketing in a chapter titled Party On. As he states, the chapter explains the "distinction between 'attending' the social media party and 'throwing' the social media."
He then moves into chapters on Facebook Marketing, LinkedIn Marketing, Twitter, YouTube, Pinterest, Yelp & Google Local, and an Epilogue. These chapters never send you deep into-the-weeds on needlessly technical details, but do bring you up-to-speed quickly and give you clear TODOs and step-by-step instructions. There are also pertinent tools and resources near the end of each chapter.
I like the straightforward presentation of the material in each chapter. The tone is upbeat and humorous.
My only constructive critique is that the cover photo seems at odds with the content. Although the image does show the "can-do" attitude of the book, it does not really convey the business side of it.
I have never given social media marketing much thought, but this workbook is actually making it interesting and easily accessible. I am very happy with this purchase. It is meeting my needs exactly. Note: I was given a free "review copy" of the workbook.
This is a WORKbook. It provides the tools to figure out what what you should be doing, and the tools to then do it. With quite a few good laughs along the way. Highly recommended!