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Social Media Marketing Workbook: 2018 Edition - How to Use Social Media for Business Paperback – October 17, 2016
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About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
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Top customer reviews
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The book is easy to follow.
It's great for beginners (if you are a beginner that's a pro)
It covers the main social platforms of today
There are a lot of noted resources for support
The book is only the basics
The book does not dive into how to make money using social media, just how to use it. For example, it talks about Pinterest, but not how you make money doing the things you're told to do. (At least not in great detail)
The how to use it is limited to one central idea. (For example, LinkedIn is all about building a profile, but nothing about advertising)
The book isn't digital. This book would be great in a digital format wherein you could interact with it, check out the many links, etc.
If I'm unfamiliar with a specific platform, this book gives me a great, fast into to that platform. The book is awesome if you're a one-man-marketing department with a need to quickly get up to speed. As a professor, I probably wouldn't use this book because of it's basic nature, but as an entrepreneur with a small business I see the application.
This book is very concise and to the point and also explains all the social media jargon. All in all a well thought out and researched book. A must have for someone venturing into the field of Social media marketing
Most recent customer reviews
I like the details on Facebook, linkedin, Instagram, Twitter etc...Read more
I rate SMM as 5 Star ++++++
It explains concepts.
It explains day to day actions.
It's thorough. No fluff.Read more