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Social Media Promotion For Musicians: The Manual For Marketing Yourself, Your Band, And Your Music Online Paperback – October 21, 2013
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About the Author
A long-time music industry veteran, Bobby Owsinski started his career as a guitar and keyboard player, songwriter and arranger, eventually becoming an in-demand producer/engineer working not only with a variety of recording artists, but on commercials, television and motion pictures as well.
Combining his music and recording experience along with an easy to understand writing style, Bobby has become one of the best selling authors in the music recording industry with 24 books that are now staples in audio recording, music and music business programs in colleges around the world, including the best selling “Mixing Engineer’s Handbook,” “The Recording Engineer’s Handbook,” “How to Make Your Band Sound Great,” and “Music 4.0:A Survival Guide For Making Music In The Internet Age.”
Many of his books have also been turned into video courses that can be found online at lynda.com, and he continues to provide clinics, workshops and master classes at conferences and universities world-wide.
He’s also a contributor to Forbes writing on the new music business, his popular blogs have passed 5 million visits, and he’s appeared on CNN and ABC News as a music branding and audio expert.
Visit Bobby's music production blog at bobbyowsinski.blogspot.com/, his Music 3.0 music industry blog at music3point0.blogspot.com, his Forbes blog at forbes.com/sites/bobbyowsinski/, his podcast at bobbyoinnercircle.com, and his website at bobbyowsinski.com.
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Top customer reviews
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Reading the free chapter made me doubtful if this book is really a "must-have" vor musicians, it seemed pretty "blah blah" to me. 2 stars for the free chapter and for the publisher paying people to write positive albeit sonsensical reviews.
i want to add that i have and very much appreciate owsinskis "mixing enginieers handbook" which i indeed find informative, understandable and useful. it might still be a good book. but these 5-star reviews made me doubt it more than believe it.
after i wrote the above text i actually bought and read the book. It's ok, very easy and fast to read, covers different domains of online marketing (e.g. google+, mailinglist, facebook) and gives specific advice on how and when to communicate with fans. that said, it does not go very deep into the matter, most topics are covered with just a few sentences. which is kind of ok, if the specific (though sometimes self-explanatory) advice Owsinski gives is what you look for. But his advice is not very detailed and putting it to use might still pose some problems for people not very well acquainted with the online platformes presented. another minus: there's some popular platforms owsinski does not cover at all, for example bandcamp and soundcloud. in conclusion, easy to read, good for a first impression/ an overview on the topic, hands-on tips for musicians who have never faced the topic online marketing before, but in no way exhaustive - not for people who really want to dig into the matter.
My marketing background is in the old-school mail/print/tv techniques. As a music producer and independent recording artist I needed to better, more fully, understand the statistics, nuances and techniques of marketing in a online world.
Owsinski is a master of getting his point across. Thoroughly researched and laid out, this book will guide even the most inexperienced online music marketers, from old-schoolers like myself to budding young geniuses offering their first songs, into the world of getting your music noticed on the internet.
Bobby Owsinski's online marketing strategy is uniquely responsible for much of the current success I'm enjoying with my music. Sure the music itself is pretty great, but great music alone isn't enough; people have to be able to find it and hear it online. The ideas in this book have enabled me to attract more fans and listeners around the world than I ever could have imagined.
Also, check out his other fine books, The Mixing Engineer's Handbook and The Recording Engineer's Handbook. The gold standard in audio production.