- Hardcover: 256 pages
- Publisher: McGraw-Hill Education; 1 edition (July 14, 2011)
- Language: English
- ISBN-10: 0071768505
- ISBN-13: 978-0071768504
- Product Dimensions: 6.3 x 0.9 x 9.3 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 4.7 out of 5 stars See all reviews (21 customer reviews)
- Amazon Best Sellers Rank: #751,541 in Books (See Top 100 in Books)
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The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking Hardcover – July 14, 2011
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About the Author
Landy Chase founded his own sales training and consulting firm in 1993 and has clients in more than sixty industries on five different continents. He has delivered more than 2,000 paid presentations as a professional speaker and holds the Certified Speaking Professional (CSP) designation from the National Speakers Association, the highest earned level of excellence in the industry. He is the author of Competitive Selling.
Kevin Knebl is the owner of Knebl Communications, Inc., which specializes in online and offline networking skills and social-media training. He is a professional speaker, trainer, and coach whose clients include small, medium, and Fortune 500 companies.
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Top customer reviews
This is a great book for using social media for business. I'm reading it in early 2015, so LinkedIn has changed some features. But the philosophy is the same -- the tools to implement the philosophy are constantly changing. No matter. Get up to speed on the new tool features and implement the very well-explained philosophy of social selling, social marketing, that business building is all about relationships. If you focus on the relationship, the business builds naturally.
The way we communicate with prospects and customers has changed, and your sales skills need to change if you want to stay in the game. Traditional methods, like cold calling are no longer effective -- social media websites are now your best tools to get in front of clients. The opportunities for developing relationships and selling are enormous on social media, and is based on six simple, yet fundamental, shifts the Internet has created for the future of selling in the B2B marketplace:
Abandon traditional marketing
Become a marketer first, and a seller second
Build your sphere of influence
Become a value generator
Build your brand for top of mind awareness
Work the (temporary buyer's) window
The book also includes very detailed activities for you to undertake on social media sites like LinkedIn, Twitter and Facebook as well as chapters on Blogging and time management. The letter of inquiry process found midway through is priceless; you'll also learn the difference between TOMA and TOMATO, and why the latter is critical to your online success.
Buy this book -- it's the one road map you need to generate offline sales from online marketing.
This book was well organized, clearly written, and extremely informative. It did a great job explaining what each social media platform does, and how to leverage it for maximum effect.
Not only I learn a lot, but I also got excited about the potential for social media sales.
Landy Chase and Kevin Kneble have created a powerful tool that offers a comprehensive guide that is based on real world experience and application.
I receive several blogs and insight around social media- this book is the best that I have seen.