- Series: Business Books
- Paperback: 256 pages
- Publisher: McGraw-Hill Education; 1 edition (October 1, 2013)
- Language: English
- ISBN-10: 0071816739
- ISBN-13: 978-0071816731
- Product Dimensions: 6.3 x 0.6 x 8.9 inches
- Shipping Weight: 4 ounces (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (15 customer reviews)
- Amazon Best Sellers Rank: #1,725,016 in Books (See Top 100 in Books)
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The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence (Business Books) 1st Edition
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About the Author
Ian Greenleigh is a social media and content strategist. He helps companies turn data, ideas, and relationships into true thought leadership. His words and ideas have been featured in Harvard Business Review, Ad Age, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, and elsewhere. He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Follow him at @be3d.
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Top Customer Reviews
The points I most enjoyed about this book:
* Ian's use of social media to attract the attention on hiring managers. I never would have thought of using Facebook ads to target companies. Hah, and I consider myself a social media expert. Obviously I have a lot to learn.
* Ian's use of Twitter to reach key players. It was fascinating to read how Ian's tweet about having more hashtags for general books resulted in a contact emailing Seth Godin about this idea. Seth blogged about the idea and linked back to Ian's post.
* The cheat sheets at the end of each chapter that summarize the key points and action items in the chapter.
* The reminders that social media is all about connecting with people. It's not about the numbers, but about the personal contacts you can make.
These ideas got me thinking how I could more effectively use social media. I love books that make me think.
I recommend this book to anyone wanting to use social media effectively, whether for business or personal use.
* I received a complimentary copy of this book.
I picked up #tsmsd off the shelf in the book store and was immediately hooked by the writing style. It was well researched and contains hundreds of pertinent social media stats. There are many practical strategies that you can use to reach people you otherwise might not have thought of.
Personally, I came up with so many ideas that will propel my music career. I'll be able to use social media to gain the attention of influencers in a tasteful way now.
Another great thing is Ian's voice/style of writing. It's not flashy, it's not cheesy (like the self help books he and I dislike), it's actually on an incredibly even keel for someone who is delivering such exciting and relevant information. I appreciate the work he put into this book.
We are amused (and at times pleased) when an individual or group of individuals uses social media to get the attention of a corporation when attempts through normal channels failed. But we often fail to realize that those same channels - side doors - are available to us, not only to solve a problem but to advance our agenda. Ian Greenleigh, the author of The Social Media Side Door, has written an extensive guide that everyone can use to access these "hidden in plain sight" side doors to help us achieve our goals.
I think we have all been frustrated by gatekeepers that blocked our access to people in positions of power. But, as Mr. Greenleigh points out, the rise of social media has totally disrupted the normal power structure. There has been a big shift in the balance of power. The world is becoming more democratic. Because of the power of social media and the ability of individuals to connect and share information, the gatekeepers are losing much of their influence. Our opinions and attitudes are no longer controlled by large institutions. "They (consumers) began to trust the opinions of total strangers more than the words of advertisers."
We are in the midst of rapid changes in the way we share information, the connections we make, the way goods or sold - even the way decisions are made about what goods will be produced. And all because of the influence of social media. But you do not need to be a passive consumer (or lurker) on social media sites. You can become an active participant - finding and using the side door. This book covers a wide range of topics under the umbrella of social media, explaining in detail how you can use social media to help you achieve your goals.
The book is filled with very interesting stories. One I found very interesting was the Tindle Group, a newspaper chain run by Sir Ray Tindle. While most newspapers are folding or downsizing, the Tindle Group is expanding. It is because Sir Tindle understands the power of the ego. "Not Sir Ray's. The readers'." There are countless other interesting stories that will give you some great insights into what it takes to be relevant and successful in our rapidly changing world.
"The key is being proactive and not expecting people to come to you. If you want to become a known quantity, you have to get in front of people." In the past is was far too expensive to get in front of a large number of people. The Internet and numerous social media sites such as Facebook, LinkedIn, and Twitter have provided some very interesting side doors that the average person can use to get in front of their targeted audience. Most people will not take the time and effort. But for those willing to learn about the side doors that are "hiding in plain sight", the opportunities are endless.
I was provided a review copy of this book.