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Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Paperback – August 25, 2016
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Top Customer Reviews
However, I gave it two stars because I do see this being a beneficial book for those that are really new to social media.
David Kelly has written such a book. Not only does he supply great tips about using many of the major social media outlets, but he applies sound business strategies to demonstrate the reasons why each may be a tool to consider using. He believes social media is the great equalizer as any business, small or large, can achieve its goals and then some if it successfully employs the marketing channels that are available. This is not a “Do this and you will be rich” book; rather, it is a training on how you can use social media to successfully brand yourself or your product. It concentrates on how to get more eyes on whatever you are selling.
I found most important his chapter on measuring your success. You can be the best at promoting yourself with social media, but if you aren’t tracking your efforts and results (basic taking care of business), there’s no way you can know how you are doing. Kelly talks about different analytical tools specific to each site that will help to make your job easier and aid you in determining what works and if your efforts are properly placed.
All in all, an excellent book to have on the shelf for anyone who is looking to increase their market share in today’s world.