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Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Paperback – August 25, 2016
"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover,"" illustrated with striking graphic novel panels. Pre-order today
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Mr. Kelly starts the book by writing about the importance of using social media for businesses in order to be successful in today’s market. Whether we like it or not, social media is now a huge part of how a business can market their service or product and that is not going to change. I found it very interesting when the author said that being present on social media in order to promote your business involves 20% promoting the business and 80% interacting with others which will get your name out there. If you think about it, this is so true and makes complete sense.
Mr. Kelly then presents, chapter by chapter, how to use the main social media platforms such as Facebook, Twitter, and Pinterest. Each chapter is set up in the same easy to read format that tells the reader, step by step, how to use each platform to promote a business. The author points out that the best messages, in regards to having your business be memorable are short and to the point. Most people are visual so including pictures is important also. As I wrote above, there is so much information and helpful hints such as these above that after reading this book it should be much easier to bring your business into the social media world. I’m not great with Twitter as trying to put what I want to say into 140 characters drives me crazy but here, in this book, Mr. Kelly gives some examples which help the reader to see how other businesses have achieved success in this way.
I love books about advertising and reading about how different companies subtly draw customers in. This is a perfect book for anyone trying to grab a piece of the social media market and has made me look at the advertising on my Facebook in a much different way. The writing style is excellent and this is a really great read.
I read this in a digital format and translated to my ereader well. The cover is brightly coloured and interesting to look at.
There are only 10 chapters in the book, but each is full of interesting information. The first chapter introduces the concept of social media branding while the following chapters are each devoted to a particular social media platform, such as Facebook, Twitter, Instagram and YouTube. Each chapter is packed with information specific to that particular platform. For instance, the Facebook chapter includes “the four steps to initial set-up,” design tips for your page and photos, the four types of paid posts, effective ways to promote your business, and ways to ensure your posts are seen by your audience. For Instagram, a basically visual platform, not only are the screens and icons explained, but there are also tips on privacy settings, advice on which accounts to follow, and tips to grow your audience (including use of hashtags and filters). Suggestions are also included for the use of some analytical tools in order to determine if your social media strategy is having the impact you want.
Some important suggestions for companies include understanding your brand, your message and the consumers you’re trying to attract. These considerations are vital before beginning to develop a social media presence. The author also suggests “watching from a distance” to see how other companies are using social media sites to attract and interact with their customers. It is also important to realize that a company does not need to have a presence on each and every social media platform. Instead, it might be better to focus on having effective and targeted profiles on just the ones that are most suited to a particular business. Also vital to remember is that once you have established a page or account on a social networking site, it is important to continually update or add content in order to keep your business relevant.
As well as the more well-known social networking sites, the author also mentions other sites that may be useful to businesses such as AngelList, Quibb, and BuzzSumo (and gives information to help you decide if these sites fit your brand). The importance of interacting with your audience outside social media sites (such as making guest posts on blog and commenting on forum posts) is also stressed. There are plenty of examples included to help businesses get started. If you are overwhelmed by all the possible options, the author does a good job of summarizing each site and describing how it is used. Even if you are familiar with these social media tools, I’m sure everyone can learn how to better utilize them to promote a business or brand. All of the information is very well-presented and easy to follow. Anyone who is looking to increase the effectiveness of their social media presence can benefit from this advice.
Enter “Social Media: Strategies To Mastering Your Brand” by David Kelly. This educational guide lays out the basics for understanding and utilizing many of the top social media sites as a means of establishing and expanding a business brand. Each chapter focuses on a different social media network as it walks you through the do’s and don’ts for each one. All the major networks (Facebook, Twitter, Instagram, Snapchat, etc.) are covered in great detail with advice on how to tailor your message for each one to maximize your interactions with current and potential customers.
This guide is not without its problems though. The biggest and most glaring of them being the need for more editing. The writing becomes very uneven towards the middle of the book, with lots of typos and clunky sentences littered throughout. Combine these problems with a somewhat dry, data-heavy narrative style, and the book becomes a bit of a slog at times with the author’s efforts to relate information clearly being obscured by poor sentence structure and typos.
Overall, the book is a decent read and I was able to learn a few new things from it regarding networks I don’t normally spend a lot of time on. With that said, anyone who has spent any amount of time trying to market their business already will probably find the majority of this information to be too basic to meet their needs.