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Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Paperback – August 25, 2016
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Top customer reviews
However, I gave it two stars because I do see this being a beneficial book for those that are really new to social media.
There are only 10 chapters in the book, but each is full of interesting information. The first chapter introduces the concept of social media branding while the following chapters are each devoted to a particular social media platform, such as Facebook, Twitter, Instagram and YouTube. Each chapter is packed with information specific to that particular platform. For instance, the Facebook chapter includes “the four steps to initial set-up,” design tips for your page and photos, the four types of paid posts, effective ways to promote your business, and ways to ensure your posts are seen by your audience. For Instagram, a basically visual platform, not only are the screens and icons explained, but there are also tips on privacy settings, advice on which accounts to follow, and tips to grow your audience (including use of hashtags and filters). Suggestions are also included for the use of some analytical tools in order to determine if your social media strategy is having the impact you want.
Some important suggestions for companies include understanding your brand, your message and the consumers you’re trying to attract. These considerations are vital before beginning to develop a social media presence. The author also suggests “watching from a distance” to see how other companies are using social media sites to attract and interact with their customers. It is also important to realize that a company does not need to have a presence on each and every social media platform. Instead, it might be better to focus on having effective and targeted profiles on just the ones that are most suited to a particular business. Also vital to remember is that once you have established a page or account on a social networking site, it is important to continually update or add content in order to keep your business relevant.
As well as the more well-known social networking sites, the author also mentions other sites that may be useful to businesses such as AngelList, Quibb, and BuzzSumo (and gives information to help you decide if these sites fit your brand). The importance of interacting with your audience outside social media sites (such as making guest posts on blog and commenting on forum posts) is also stressed. There are plenty of examples included to help businesses get started. If you are overwhelmed by all the possible options, the author does a good job of summarizing each site and describing how it is used. Even if you are familiar with these social media tools, I’m sure everyone can learn how to better utilize them to promote a business or brand. All of the information is very well-presented and easy to follow. Anyone who is looking to increase the effectiveness of their social media presence can benefit from this advice.
The book started off fairly strong and talked about branding which I knew was important and while we have clearly defined Mission and Vision Statements on the pages I knew working on a branding statement might help keep the point of our posts and interactions more to the point. The author gave clear examples of what branding statements looking like and I was ready to learn how to start making that work in my favor on social media.
After that I have to say I was quite a bit disappointed. I’ll admit I don’t have accounts on all the different media the author discussed but I did have several account like Twitter and Facebook that was discussed and the information was nothing more than what I learned poking around some on my own on those sites already. I didn’t fully understand the directions to the other sites because I’ve never been on them but I imagine if I was looking at the screens I would have also figured this out without the help from the book. The information provided is quite rudimentary.
The biggest downside to this book is the editing or rather the lack thereof. It looks as if no one proofed it before it was published and it shows. The other thing I have to add is that at many points in the book that looked as though they had been simply lifted out of articles about the particular social media form and sat in the book. There were a couple of times where an example of a person using the social media application of interest suddenly just showed up in the middle of a story and made no sense no matter how far back in the chapter I backtracked.
There is a final chapter addressing statistics from sites but I felt like it was already things I knew like finding out what time of the day you should post to catch the most viewers and seeing which posts the viewers liked the most and trying to recreate those posts. I was already trying these things on my own and it seems hit and miss for the most part so I was hoping there was going to be some creative ways to post demonstrated in the book but there was no sign of them. All the suggestions for maximizing social media for your business seemed almost the same for each application the author talked about.
If you are brand new to social media and don’t have a clue how to make a page or open an account on any of the social media platforms mentioned; you might find this book helpful. You might also just be able to figure it out on your own playing with it for a day or so as well. If you’ve already created your social media platforms and have been at it a while there’s really not that much for you in this book.